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Array of colorful AI chatbot application icons including Claude, ChatGPT, and Gemini arranged on white background, representing platforms that generate automated business information summaries.

Reputation Management in an Era of AI Summaries

Atila-Robert Gomboș -
You know what's keeping CMOs awake at night? A bad Yelp review is the least of it. We're living in a time when AI...
Person filming smartphone screen displaying health content while standing behind fresh produce on kitchen counter, illustrating modern short-form video advertising techniques.

Video Advertising Evolution: Short-Form, Shoppable, and Searchable

Atila-Robert Gomboș -
Video advertising isn't what it used to be. Remember when a 30-second TV spot was the gold standard? Those days are gone. Today's video...
Hand holding smartphone displaying Google's 5-star rating interface with blurred monitor in background, representing trust score systems used in digital advertising platforms.

The Role of Trust Scores in Ad Bidding Algorithms

Atila-Robert Gomboș -
Ever wondered why some ads get preferential treatment in auctions even when they don't bid the highest? The answer is trust scores, a metric...
Hand holding magnifying glass examining Google business promotion on computer screen, symbolizing the detailed analysis of brand measurement replacing traditional click-through metrics.

Why “Brand Lift” is Replacing “Click-Through” as the Primary KPI

Atila-Robert Gomboș -
You've probably noticed something odd about your marketing reports lately. Those click-through rates that once seemed so important? They're starting to feel a bit...
Smartphone screen showing Google My Business and Maps app icons, essential tools for maintaining accurate business name, address, and phone data used in geofencing advertising campaigns.

Geofencing Ads Need Directory NAP Data to Work

Atila-Robert Gomboș -
The biggest myth in geofencing advertising is that you draw a polygon on a map, set a radius, and the ad platform handles the...