Advertising

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Hand holding smartphone displaying Google's 5-star rating interface with blurred monitor in background, representing trust score systems used in digital advertising platforms.

The Role of Trust Scores in Ad Bidding Algorithms

Atila-Robert Gomboș -
Ever wondered why some ads get preferential treatment in auctions even when they don't bid the highest? The answer is trust scores, a metric...
Hand holding magnifying glass examining Google business promotion on computer screen, symbolizing the detailed analysis of brand measurement replacing traditional click-through metrics.

Why “Brand Lift” is Replacing “Click-Through” as the Primary KPI

Atila-Robert Gomboș -
You've probably noticed something odd about your marketing reports lately. Those click-through rates that once seemed so important? They're starting to feel a bit...
Smartphone screen showing Google My Business and Maps app icons, essential tools for maintaining accurate business name, address, and phone data used in geofencing advertising campaigns.

Geofencing Ads Need Directory NAP Data to Work

Atila-Robert Gomboș -
The biggest myth in geofencing advertising is that you draw a polygon on a map, set a radius, and the ad platform handles the...
Hands typing on laptop with floating digital file icons and interface elements above the screen, illustrating the user-friendly technology behind bilingual Asian business directory platforms.

English-Friendly Asian Directory Platforms

Atila-Robert Gomboș -
The digital business ecosystem in Asia is full of directory platforms built for English-speaking users, yet many entrepreneurs and businesses still struggle to find...
Person holding a printed business report with pie charts and data tables over an office desk, representing analysis of Canadian provincial directory performance rankings.

Canadian Provincial Directory Performance Ranked

Atila-Robert Gomboș -
Ever wondered which Canadian provinces do the best job of keeping business directories up to date? This piece looks at how each province performs...