Fleurdinand operates as a Canadian botanical art business based in Stouffville, Ontario, creating prints that feature real flowers, tree leaves, and herbs. Founder Alex combines a background in family photography with a passion for gardening to produce wall art made from plants she grows herself or sources from nearby areas. The business emerged from her observation that nursery decor often repeated the same tired patterns, prompting her to create something different for people who wanted nature-inspired art without the typical approach.

The creation process sets Fleurdinand apart from standard botanical prints. Each design starts with an actual plant—not a photograph or illustration. Alex stamps the entire flower, leaf, or herb in ink and transfers it directly to paper, capturing the natural texture and form of the living plant. This hands-on method means every piece carries the unique characteristics of the specific plant used, including its imperfections and organic variations. The prints fall into several collections: Stems, Flowers, Trees, and Herbs, each focusing on different plant types.

Product offerings split between original prints and open editions. Original prints represent one-of-a-kind pieces where only a single copy exists, sold through a specialized section of the online shop. Open edition prints allow multiple copies of the same botanical design, making them more accessible for people who like a particular flower or leaf pattern. Pricing starts around $25 for standard prints in the Stems collection, while original pieces like the Snowdrop series run about $87. Framed art options add ready-to-hang convenience.

Custom gift options cater to specific life events. Birth posters combine botanical designs with personalized birth details like the child's name, birthdate, and birthplace, priced at $49. Customers choose their preferred flower or tree leaf for the center design and select a border color. Name-only posters offer a simpler alternative for people who just want the botanical element paired with a name. Gallery wall sets help customers create coordinated displays using multiple prints from the same collection.

Sustainability runs through the business operations. Packaging materials come from post-consumer sources and can be recycled, reused, or composted. Prints arrive in biodegradable sleeves rather than plastic. The company also directs a portion of sales from each collection toward organizations supporting causes Alex believes in—for instance, Stems collection proceeds benefit Planned Parenthood. This giving-back approach adds purpose beyond the product itself.

The shop functions exclusively online through fleurdinand.com, shipping to Canada, the United States, and Australia. Free shipping applies to North American orders exceeding $87 CAD. Orders typically get processed and fulfilled within 2-4 business days, excluding holidays. Gift cards start at approximately $18.48 for people who want to let recipients choose their own botanical prints. The site includes product descriptions that explain the symbolism behind different flowers—like how forget-me-nots represent lasting connections or how peonies symbolize prosperity and eternal love.

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