The Doodie Stark story is one of a young girl who spent her youth dreaming of working in the fashion industry. On Saturdays and school holidays she worked in her mother's fabric shop to earn enough money to buy fabrics to make her own clothes. The name is derived from a childhood nickname, 'Doodie', and the maiden name of the store's founder, Liz Jefferson. Liz studied at the London College of Fashion and after graduating she secured a full time position with Fashion Designer John Galliano. She then fulfilled Sales Manager roles with companies such as Valentino before joining French Connection to manage the Great Plains brand. Liz opened the first Doodie Stark shop in 2017 with the aim of bringing the 'grown up style' to discerning customers outside of London.
18A Market Square,