The first thing one notice when one enters this website is the stunning design. They have really taken care of the design part and the website look lively. On their homepage, they carry a link to their sister website which houses the fablab software. It is a virtual makeup studio where one can try the products and check how they will look before deciding to buy the products. The navigation bar has a products tab which lists the various product categories for face, eyes, lips and nails. In the top bar, they also link to various covergirls photos and videos.

In addition to the products, the top navigation also features links to tips section for eyes, face and lips make up. The look section on the top provides various ongoing trends. There is also a specials section which lists products on sales from various categories. 

There is also a store locator. One can easily share their video review on this website. They encourage video reviews and there is dedicated space to highlight it on the homepage. They also have various collections which have been chosen by the experts.

They carry eye shadows, eyeliners, mascara, lip glosses, lip colors, concealers, bronzers and related accessories. There is also a live chat facility available for the customers but one needs to sign up to make use of the chat facility.