SuperShuttle operates as an airport shuttle transfer service in New Zealand. The company offers transportation to and from every major airport throughout NZ, round-the-clock, every day. This service includes multiple seating and storage capacities, making it favorable for families, individuals, or groups traveling with large items, such as skiing equipment, mountain bikes, surfboards, windsurfers, and even canoes.

SuperShuttle emphasizes a shared ride experience which leads to 2-3 stops along the route. Despite the stops adding a slight amount of time to the overall trip, the company maintains efficiency by utilizing bus lanes to make up for lost time. This shared ride strategy is both economically beneficial for patrons and environmentally favorable, reducing the overall number of vehicles on the road.

The company offers the option to book an exclusive shuttle for those traveling in larger groups. This provides a more personalized and direct transport to and from the airport. The convenient and straightforward pricing system, based on a fixed rate, does away with concerns over rush hour pricing hikes. Such features could potentially make travel about half the price of a regular taxi.

The company maintains a user-friendly online platform, where customers can directly book their rides. The platform includes features such as logging in and out, registration, an overview of available services, contact information, and more.

Overall, SuperShuttle positions itself as a preferred choice for airport transfers in New Zealand, offering shared or private shuttle services around the clock. Their services are designed to accommodate various types of travelers and luggage sizes. The company's operations pay attention to both customer convenience, in terms of cost and time efficiency, and environmental considerations.