Ninja De-Icer works in the winter maintenance supply sector, serving businesses and municipalities that need to manage snow and ice. The company operates as a wholesale distributor of rock salt and de-icing products for commercial and industrial applications. Their client base includes snow removal companies, municipalities, schools, businesses, and government agencies that handle roads, parking lots, sidewalks, and other surfaces during winter months.

The business offers three main product categories. Bulk and treated rock salt forms their core offering for large-scale applications like highways and parking lots. This material meets ASTM regulations and comes in both traditional sodium chloride and treated options that include additives and dye for enhanced melting performance. Bagged rock salt provides flexibility when bulk quantities aren't practical, with options that include sodium chloride, magnesium chloride, and calcium chloride formulations. Liquid de-icers and salt brines round out the lineup, serving as preventative treatments and fast-acting solutions for severe ice conditions.

Within each category, customers can choose from multiple product types. Ice control salt represents traditional coarse screened sodium chloride extracted from underground bedded salt deposits. Ice Breaker salt blends sodium chloride with calcium chloride, potassium chloride, and magnesium chloride for broader temperature effectiveness. Halite brings a specially engineered mix of small and large sodium chloride crystals treated with an anti-caking agent. Thunder Melt delivers quick-burn performance down to -16°F and comes manufactured in bright violet for visual spreading feedback. Headwaters HOT Brine combines salt brine with liquid additives to melt up to 57% more ice at 0°F compared to straight brine alone.

Pricing starts at approximately $4.03 to $4.12 per 50-pound bag depending on the specific product and delivery area. The company locks in prices at the beginning of each winter season and maintains those rates throughout, which helps customers budget without worrying about demand-based price fluctuations. They've maintained consistent supply for over 15 years without running out of stock, even during heavy winter seasons.

Delivery services cover most states across the U.S., with particular focus on Midwest markets. The company name-drops cities like Milwaukee, Minneapolis, Duluth, Indianapolis, Cleveland, Toledo, and Chicago as service areas, though they handle nationwide orders. Delivery fees vary based on order size and urgency. Customers can also arrange pickup if they prefer to collect materials themselves rather than wait for delivery.

The company maintains business hours Monday through Friday from 8:00 AM to 4:30 PM Central Standard Time. Orders can be placed through their website, by email, or through direct contact with their sales team. A quote request system lets potential customers describe their needs before committing to purchase. The sales team guides buyers through the process and discusses specific requirements for each project.

Contact options include a standard web form for quote requests and general inquiries. Email communication goes through their customer service team during operating hours. The company emphasizes fast response times and prompt delivery schedules. They work to accommodate specific delivery time requests when customers need materials before storms hit. Their stated policy focuses on reliable communication and timely deliveries as key parts of their service model. Client testimonials mention staff knowledge, competitive pricing, and the ability to handle rush orders when weather creates urgent needs.

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