Gone Fishing operates as a specialist online tackle shop serving the Channel Islands fishing community. The business positions itself squarely within the lure fishing market, particularly targeting anglers who chase bass around Jersey's coastline.

The shop runs as a family operation based in St Clements, Jersey. It's the kind of setup where the owners clearly spend their weekends on the water themselves. That hands-on approach shows in their product selection, which leans heavily toward serious lure fishing rather than trying to stock everything under the sun.

The product range breaks down into several main categories. Hard lures form a significant part of the inventory, covering everything from surface poppers to diving plugs. Soft lures get their own dedicated section, featuring plastics from various manufacturers. The shop also carries rods, with brands like YKR and Kali Kunnan making appearances in the lineup. Reels round out the core offering, sourced from what they describe as quality manufacturers.

Fishing line sits in its own category, which makes sense given how specific line choice can be for lure fishing. There's also a clearance section for discounted items, and the shop stocks some apparel and waterproofs for those days when the weather turns but the fish are biting.

The business highlights several specific brands worth noting. YKR Fishing gets prominent placement, particularly their Happy Eel lure that's built for bass and other predators. Flashmer, a French brand, features in the catalog with lures and terminal tackle aimed at saltwater species like bass and mackerel. The selection suggests they're not just ordering random stock but curating gear that works in local conditions.

Pricing information isn't explicitly detailed on the site in terms of specific ranges. The shop does emphasize "affordable prices" and "top quality" in their messaging, though actual figures would require browsing individual products. What they do make clear is their loyalty program structure.

The Gone Fishing Points system works on a straightforward basis. Every purchase earns points based on the cart total, rounded to the nearest pound. Spend £5.80, get 6 points. Each point translates to 10p in future discounts. The catch is you need at least 200 points banked before you can redeem them, which works out to roughly £20 worth of points. To participate, customers need to create an account before checking out.

The shop generates some content around fishing tactics and conditions. They've written about night fishing for bass, describing those moments when the tide shifts and fish become active in darkness. There's also coverage of surface fishing techniques, capturing that rush when a bass explodes on a topwater lure. This content suggests they're not just selling gear but engaging with the local fishing scene.

Contact options appear limited based on available information. The site lists a physical address at 19 Clos Des Pierres in St Clements. An email option exists for product questions or local fishing advice, though specific email addresses aren't publicly listed in the search results. Phone numbers and business hours aren't mentioned in the material reviewed.

The website caters specifically to lure anglers rather than trying to serve every fishing discipline. Someone looking for coarse fishing gear or fly fishing equipment would need to shop elsewhere. The focus stays tight on what works for Jersey's bass and coastal species.

Being based on an island presents both advantages and constraints. Local customers benefit from someone who understands the specific conditions and species they're targeting. The downside is that Gone Fishing likely faces shipping challenges compared to mainland UK shops, though this isn't explicitly addressed in their public-facing content.

The family business angle means the operation probably stays relatively small. That can translate to more personalized service and knowledgeable staff, but it might also mean limited stock depth compared to larger retailers. For anglers who value expertise over endless inventory, that trade-off often works out fine.

The shop's blog content about night fishing and surface techniques indicates they're willing to share knowledge rather than just push products. These aren't long-form guides, but they touch on real fishing scenarios that Jersey anglers encounter.

Overall, Gone Fishing Jersey positions itself as a focused tackle shop for serious lure anglers. The curated brand selection, loyalty program, and local knowledge base make it worth considering for anyone fishing the Channel Islands. Just don't expect a megastore inventory or 24/7 customer service from what's clearly a small, specialized operation.

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