Logo Design Love is a design blog run by Belfast-based brand identity designer David Airey, online since 2008 and devoted entirely to the craft of logos and corporate identity. The premise is narrow on purpose. Where a lot of design writing scatters across UX, typography, illustration and whatever happens to be trending, this site keeps its eye on one thing: marks, symbols, icons, and the thinking behind them. That focus is the first reason it has lasted as long as it has, and it shows in how differently the writing reads compared to general design publications that treat logo work as one category among dozens.
The writing on Logo Design Love leans toward analysis instead of news. Airey picks a real identity project and walks through why it works or where it stumbles, and the examples are recognisable rather than obscure. Recent coverage includes the Paris 2024 Olympics identity, Tony's Chocolonely, and the Wonka branding, so a reader gets to study decisions made on large, public-facing accounts that most people have already formed an opinion about. That is a smart editorial choice. Picking marks everyone has seen lets the analysis stand on its own without a lot of setup, and it makes the reasoning easier to test against your own instincts. For anyone trying to understand how a finished mark connects back to a brief, that connection between the visible result and the thinking that produced it is the part worth reading. The tone throughout stays plain rather than academic, which means the arguments are followable even before you have a lot of professional experience behind you.
Recurring series and the archive
A few features come back regularly and give the site some rhythm. The Logo Trend Report tracks where commercial design is heading, which is useful if you want a quick read on what clients are likely to ask for next. Logo Rewind goes the other direction, pulling apart historical marks to see what held up and what now looks dated in ways the original designers probably did not anticipate. There is also a themed run called Game+Logo that looks specifically at video game branding, a corner most general design blogs ignore entirely. None of these feel like filler; each has a clear remit, and together they are a big part of why Logo Design Love reads as a curated body of work instead of a stream of disconnected one-off posts.
Then there is the archive, and it is genuinely deep. Posts run back to 2008, which means the site doubles as a record of how logo thinking has shifted over more than fifteen years. I found the older entries more valuable than expected, because reading a trend prediction from years ago against what came to pass is its own kind of education. Few design blogs maintain that continuity, and fewer still keep the back catalogue navigable enough to be worth exploring. The longevity here is more than a number; it is a usable reference that compounds over time.
Who is Logo Design Love for? Practising graphic designers and branding professionals are the obvious audience, but design students may get the most out of it. The case-study format teaches by example, the tone stays accessible, and the price of entry is nothing. Someone learning to defend their own logo decisions in front of a paying client will find a lot of vocabulary and structured reasoning to draw on here.
The companion book and outside reputation
Beyond the blog, Airey sells a book, "Logo Design Love: A Guide to Creating Iconic Brand Identities," now in its second edition, with its own section on the site. For anyone who found Logo Design Love through a business directory or a design resource list, the book is where most of the verifiable outside opinion lives. On Goodreads it carries 191 reader reviews, broadly positive, with five-star write-ups echoed across Goodreads and Medium. Blinkist has also picked it up as a summarised title, and the notes there run favourable as well.
One caveat worth stating plainly: that reputation belongs to the book, not to the website as a service. There are no Google, Trustpilot, Yelp, or BBB entries for Logo Design Love itself, which is unsurprising for a personal blog but worth knowing if you are weighing it the way you might weigh a vendor. What you are really trusting is the author's standing as a working brand designer and the consistency of the writing he has published over the years. On that score the evidence is solid. The reader response to the book is a reasonable proxy for the quality of thinking you get on Logo Design Love for free, and the two are consistent enough that separating them feels artificial.
Contact is one practical limitation. The homepage and main navigation show no phone number, no postal address, and no email address. An About page exists, and the route to reaching Airey runs through his separate site, davidairey.com, which handles professional enquiries. For a blog that nobody is buying a service from directly, this is a minor thing. If you arrived expecting a studio you could brief, that is not what this site is, and the thin contact surface makes that clear quickly. The Subscribe option for email updates is the only direct line the site itself offers, and it is aimed at readers.
It is worth being clear about what the site does not try to be. This is not a logo-making tool, a marketplace, or a design service you can hire through a checkout page. Logo Design Love is one designer's long-running commentary on a specific discipline, and any listing under Logo Design should be read in that light. The value is editorial: you come here to learn how logos are reasoned about, not to commission one. That distinction matters for setting the right expectations.
The site rewards browsing more than a single visit. A first landing might show you one current article and give little sense of the depth behind it. Dig into the archive and the trend reports and the picture changes; the back catalogue is where the real weight sits, and it takes a little patience to surface. A clearer signpost to the strongest older material would help, though that is a usability quibble against a body of work that is otherwise generous with what it shares for free.
For its intended readers, Logo Design Love is a strong recommendation: focused, grounded in real projects, free, and backed by an author whose book has earned 191 mostly positive reviews. The case studies are concrete, the recurring series give it structure, and the archive turns it into a reference you return to repeatedly. The qualifications are narrow. The contact channel is indirect, the third-party validation attaches to the book and not the site, and anyone hunting for a design service to hire will need to look elsewhere. None of that undercuts the core offering. Logo Design Love does the thing it set out to do in 2008, and it still does it better than most of what exists in the same space. If you design or study brand marks, it is worth bookmarking.
