Cherubini Enterprises Broda Chair Sales and Rentals does one thing: it gets Broda tilt-in-space positioning chairs to care facilities and private families in Wisconsin and Northern Illinois. It does not stock general durable medical equipment, does not serve walk-in customers without an appointment, and does not ship outside a defined Midwestern footprint. That narrowness is a feature, not a gap. The operation has been running from Milwaukee since 1998 under the legal entity Cherubini Enterprises, Inc., which passed to new ownership in 2023 through a merger with Just Medical Inc. The product expertise is old; the ownership is recent.
Broda and Athena product lines
The product focus covers two lines. The Broda Seating range of tilt-in-space positioning chairs sits at the center. The Athena wheelchair is the second offering. Everything else on the site of Cherubini Enterprises Broda Chair Sales and Rentals exists to support those two lines: new units, refurbished and pre-owned units, weekly rentals, and an online parts shop carrying seat belts, pushpins, cable clips, and other replacement components. A facility coordinator who already owns a Broda chair bought through Cherubini Enterprises Broda Chair Sales and Rentals can order a worn cable clip without finding a separate distributor. That parts availability is quieter than the rental program but practically useful over a chair's lifespan.
Ordering replacement parts online
The rental geography is stated with uncommon precision. Eastern Wisconsin is the core service area; the coverage extends across the wider state and into Northern Illinois. Rentals carry a one-week minimum. Listed customers include medical facilities, hospice companies, long-term care homes, assisted living centers, and private individuals. The one-week floor lets a care coordinator cover a short post-surgical window without a full purchase commitment. Refurbished stock serves buyers whose situation calls for a Broda product at a cost below new-unit pricing.
Rental coverage across Wisconsin and Illinois
Hours at Cherubini Enterprises Broda Chair Sales and Rentals run Monday through Friday, 8 a.m. to 4 p.m. Central. The site says plainly there is no walk-in showroom; appointments are required before any visit. Phone, email, fax, and a full mailing address appear in the site header and footer. A contact page includes a submission form for non-urgent inquiries. Cherubini Enterprises Broda Chair Sales and Rentals takes phone orders through product specialists, which fits a chair category where seat dimensions and positioning angles usually require a conversation before a buyer lands on the right model. Accepted payments are Visa, MasterCard, American Express, Discover, and PayPal.
Contacting the company for orders
The site provides a two-part FAQ, one section for general questions and one for rentals only. The split reflects a real difference in audience: a hospice administrator placing a short-term rental has different concerns than a family buying a first positioning chair. A customer survey page and a testimonials section also exist. The testimonials carry no dates and no star ratings. They are the company's own, so they show what satisfied customers chose to say in writing, and nothing beyond that.
Comparing rental and purchase FAQs
No independent reviews for Cherubini Enterprises Broda Chair Sales and Rentals appeared on Google, Yelp, Trustpilot, BBB, or Facebook. A BBB profile does surface in search results, but it belongs to Broda Enterprise USA Inc., the manufacturer. That profile does not reflect on this seller. Niche durable medical equipment suppliers often serve institutional buyers who order by phone and never post public ratings, so the absence of a public review record is not unusual for this market segment. Still, a first-time private buyer has no outside corroboration to draw on and should weigh that accordingly.
Checking independent reviews
The substantive credential on record is ACHC accreditation. In a regulated equipment category, that accreditation is the kind of third-party check that institutional buyers often require before approving a supplier. It is more meaningful than a stack of anonymous star ratings, and it can be looked up through ACHC's public directory. Add to that the 1998 founding date, the openly stated geographic limits, and the Made-in-America positioning claim on the products stocked, and Cherubini Enterprises Broda Chair Sales and Rentals presents a coherent profile: a long-running Milwaukee specialist with credentialed standing and a product range narrow enough for the staff to know it well.
Behind the ACHC accreditation
The case for using Cherubini Enterprises Broda Chair Sales and Rentals rests on specific capabilities that general DME suppliers typically do not offer together: weekly rentals of Broda chairs, stocked replacement parts, refurbished units alongside new stock, and ACHC accreditation, all from a single Milwaukee address covering a defined Wisconsin and Northern Illinois service area. If the geography fits and the need is specifically a Broda or Athena chair, there are few alternatives in this region that cover the same bases.
Reasons to choose this supplier
The case for caution is straightforward. Ownership of Cherubini Enterprises Broda Chair Sales and Rentals changed in 2023. No public reviews exist from any independent platform. Self-reported customer anecdotes are the only direct customer feedback available. For a private family making a first purchase, that combination puts a lot of weight on the ACHC credential and the 28-year operating history. Those two anchors are solid, but they are doing all the load-bearing work.
Caution points before buying
Cherubini Enterprises Broda Chair Sales and Rentals is also a narrower operation than its name implies in terms of geographic reach. A care coordinator in Southern Illinois or Minnesota is outside the service footprint and should look elsewhere. Within Eastern Wisconsin and Northern Illinois, though, Cherubini Enterprises Broda Chair Sales and Rentals is a named ACHC-accredited source for Broda and Athena equipment with an established rental track record.
For a facility coordinator who needs a Broda chair delivered to Eastern Wisconsin next week, the path is direct: call Cherubini Enterprises Broda Chair Sales and Rentals on a weekday before 4 p.m. Central, confirm current rental inventory and delivery radius, and ask whether the one-week minimum fits the patient's expected discharge timeline. The rental program is specific enough in scope that a five-minute call settles the key questions without ambiguity.






Business address
Cherubini Enterprises, Inc.
7426 W Donges Bay Road,
Mequon,
WI
53092
United States
Contact details
Phone: 262-238-1000
Fax: 262-238-1335