MyGreens operates as a specialized hydroponic system manufacturer and supplier based in New Zealand, focusing on vertical tower growing solutions for home gardeners and hobbyists. The company designs and assembles NFT (nutrient film technique) hydroponic systems that enable year-round cultivation of leafy greens, herbs, strawberries, and various vegetables without soil. Their products target urban gardeners, sustainability-minded growers, and anyone dealing with poor soil conditions or limited growing space who still wants fresh produce at home.

The flagship product is the MyGreens vertical hydroponic tower, a space-efficient growing system that accommodates 48 plants within just 1.7 square meters of floor space. These towers utilize the nutrient film technique, where a thin film of nutrient-rich water continuously flows past plant roots, delivering oxygen and nutrition directly without soil. The systems come with a five-year warranty, reflecting confidence in their build quality. Made from rust-free, food-grade materials, the towers are designed for longevity in New Zealand's varied climate conditions. The company emphasizes that their systems can produce vegetables twice as fast as traditional soil gardening while using 90% less water.

Beyond the tower systems themselves, MyGreens maintains a comprehensive inventory of hydroponic supplies and accessories essential for successful growing. Their nutrient lineup includes specialized formulations like the standard Parts A, B, and C nutrient mix for general vegetables and herbs, plus a dedicated strawberry nutrient formula for optimal berry production. They stock pH management solutions including pH Lower at $38 per liter, crucial for maintaining the 5.5-6.5 pH range most hydroponic plants prefer. Growing media options include vermiculite-perlite mix at $10.50 for 2.5 liters and stonewool cube slabs at $34.50, both providing root support without soil.

The accessory range reveals attention to both beginners and experienced growers. Basic supplies include white grow pots at 50 cents each and reusable black grow pots at 75 cents, along with measuring equipment like 1000ml jugs ($20.50) and 250ml cylinders ($12.95) for precise nutrient mixing. For serious growers, they offer professional-grade Bluelab monitoring equipment – EC pens at $165 and pH pens at $175 – enabling accurate monitoring of nutrient concentration and acidity levels. The 10-liter jerry can sets for nutrient mixing ($70) cater to those maintaining larger systems or multiple towers. Individual uPVC gullies with end caps at $65 allow system expansion or replacement parts.

Currently, they're promoting a Father's Day 2025 Package, suggesting seasonal marketing campaigns targeting gift buyers. The package appears to bundle a complete growing system with accessories, positioning hydroponic gardening as an engaging hobby gift. Photos throughout the site showcase the towers in various settings – patios, balconies, and backyards – demonstrating versatility in placement. The systems feature wheels for mobility, allowing users to move towers to chase sunlight or bring them indoors during extreme weather. The 75-liter nutrient tank provides substantial capacity for extended growing periods between refills.

Customer support extends beyond just selling equipment, with the company offering growing assistance via phone and email. This educational component helps beginners navigate the learning curve of hydroponic growing, from seed germination through harvest. The website addresses common gardening frustrations that drive people toward hydroponics: poor soil quality, pest problems from cats, rabbits, and birds, slug and snail damage, excessive weeding, and slow growth rates. By highlighting these pain points, they position hydroponics as a clean, controlled alternative to traditional gardening.

The business model appears focused on direct-to-consumer sales through their website, with prices listed in New Zealand dollars and shipping presumably available throughout the country. Product photography shows professional attention to detail, with clear images of components, assembled systems, and plants at various growth stages. The emphasis on New Zealand design and assembly suggests local manufacturing or at least local quality control, appealing to customers who prefer supporting domestic businesses. While specific contact details aren't visible in the main content, the mention of phone and email support indicates accessible customer service channels for both pre-purchase questions and post-sale growing guidance.

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