My Real Profit is a data analytics platform for Amazon sellers. It is designed for brands with high sales volumes, the agencies that manage their accounts, and PPC teams. The basic idea is to have your profit, ad efficiency, market share, and customer value all on the same page.
Anyone who has ever sold on Amazon knows what Seller Central looks like when you want to find out how much money you have left in your pocket. Fees, refunds, ads, and the cost of goods are scattered across different tables. It's like trying to figure out your monthly budget from supermarket receipts, without a bank statement.
Report Shelves
Products are grouped by section, and the first one is financial analysis. The Profit Dashboard shows daily profit by account and by parent or child ASIN, so you can spot a sudden drop before it hurts. The profit and loss statement calculates the gross margin after each cost category. This way, you can see if money is being drained by fees, returns, or marketing.
Also included here is the Profit Calculator, a sort of rough estimate for unit economics. Test a new price or a modified fee and see instantly where the break-even point shifts. Plan vs. Actual compares your goals with actual results, by product or category.
The Growth and Market section goes deeper. The Search Query Performance report tracks market share for each keyword and shows where you're cannibalizing your own organic sales with paid ads. Advertising Analytics breaks things down from the campaign level to the keyword level, and Traffic Analytics separates organic sessions from paid ones. My Brand vs. Competitors compares your CTR, add-to-cart rate, and conversion rate side-by-side with those of your competitors, keyword by keyword.
The operational section features a KPI Dashboard with all metrics on a single page, viewable on a daily, weekly, or monthly basis. The inventory module labels each product as critical, urgent, healthy, or in excess, based on actual sales velocity. There is also analysis for returns, by refund date or order date, plus a keyword tool with over one million terms and the top three ASINs for each.
Durable Goods, CPG, and Agencies
The platform adapts its configuration to the business model. For those selling durable goods, such as food processors or bedding, the focus is on hourly PPC analysis and market share at the keyword level. For CPG brands—those where customers return and reorder—there are over 12 specially designed reports.
For a supplement or cosmetics brand, the profit and loss statement can be broken down between new customers to the brand and repeat customers. They track Subscribe & Save subscriptions, cancellations, cohorts, and customer lifetime value. Ivan Tsvilik, CEO of True Sea Moss, says on the website that the company used to treat all revenue the same; now it has separate strategies for the two types of buyers.
Agencies have reports for clients and a management report for the entire portfolio. They can build reports that look exactly like the ones their clients are already used to. If a report is missing, the team promises to add it, so the list above can be expanded to meet individual needs.
When AI Reads Directly from Seller Central
My Real Profit has an MCP server—that is, a standard connection through which Claude, ChatGPT, Gemini, Cursor, or Copilot can read your already reconciled Amazon data. You ask a question in plain language, such as why profit dropped last week. The agent automatically retrieves financial data, advertising data, and market share data, then performs the analysis.
The connection is read-only, so the AI cannot change prices, bids, or campaigns. Each workspace has its own token, which can be revoked with a single click. For those who prefer their own tools, there's also a data store, and the server works with n8n, Zapier, or LangChain.
The difference from raw access to the SP-API is explained on the website without beating around the bush. Raw data comes in fragmented pieces, and to derive real value, you need to consolidate settlements, returns, refunds, storage fees, VAT, and the cost of goods. In my opinion, the most useful detail here is the team behind the platform, which tracks down any suspicious figures all the way back to the Amazon report they originated from.
Security, Speed, and Free Tools
The infrastructure runs on Google Cloud, and data is permanently encrypted. The services are written in Java, with mandatory code reviews, and the website mentions GDPR, CCPA, and ISO. Data is updated every 30 minutes, with approximately 5,000 data points per account each day.
For those who just want to test the waters, there are three free tools: an FBA profit calculator, an ACoS calculator at the break-even point based on customer value, and a PPC audit that identifies wasted ad spend. The blog, direct comparisons with other platforms, and webinars for CPG brands round out the resource section. As a reviewer, I appreciate that the competitor comparison page is prominently displayed in the menu.
My Real Profit is a member of the Amazon Marketplace Developer Council and the Seller Central partner network. Featured clients include Salt & Stone, Seed, Kitsch, Good Wipes, and CGK Linens, along with the agencies Trivium and TripleLine. The platform can be tested through a credit-card-free trial, and a demo with the team can be scheduled directly from the website.
