Type thinkgeek.com into a browser today and you land on gamestop.com/collectibles, the result of a 301 redirect that has been in place for years. There is no Think Geek site to browse anymore, no separate cart, no independent product catalog. That single technical fact frames everything about this listing: the brand exists, the merchandise lineage continues, but the storefront a visitor might be hunting for closed long ago and got folded into a much larger retailer.
Background and what Think Geek was
Think Geek launched in 1999 and built a following selling geek-culture goods: gadgets and small electronics, novelty tech, apparel, toys, collectibles, video game accessories, tabletop games, and a steady stream of Star Wars and sci-fi merchandise. The audience was narrow in the best way, gamers and sci-fi fans and the kind of shopper who wanted a Tribble or a USB-powered desk toy alongside a serious gadget. Think Geek also ran physical stores, with locations that turn up in old reviews at the Oglethorpe Mall in Savannah and Arlington's Parks Mall. In 2015 GameStop bought the operation for roughly 140 million dollars, and over time the standalone brand was absorbed into GameStop's collectibles and pop-culture merchandise category.
Where the redirect takes you
So what a curious shopper reaches now is GameStop's collectibles section, a publicly traded retailer on the NYSE under the ticker GME. The product overlap is genuine: figures, plush, apparel, and assorted geek merchandise still sell through that part of the site, which explains why the redirect points there rather than to GameStop's homepage. If you came for the spirit of what Think Geek stocked, the closest living equivalent is one click away. What you will not find is the original curation, the house-brand exclusives, or the editorial voice that gave the old catalog its character. A redirect preserves traffic and link value. It does not preserve a personality.
Reputation and ratings
Reputation is where this gets murky, partly because the ratings span two very different things: the defunct Think Geek brand and the GameStop machine it now lives inside. Trustpilot carries around 151 reviews landing near four stars on some pages. ResellerRatings tells a harsher story, about 310 reviews averaging 2.12 out of 5, and PissedConsumer is rougher still at 1.7 out of 5 across 8 entries. Employee-side sources add their own angle, with roughly 80 Glassdoor reviews at 3.0 and 71 entries on Indeed, plus scattered Yelp reviews tied to the old physical store locations. Read together, the picture is mixed at best and clearly tilts negative on the retail-experience platforms. ResellerRatings and PissedConsumer deserve more weight here, since those skew toward people describing actual order and service problems, and a sub-2.5 average is not a number a careful shopper should overlook.
One caveat worth stating plainly: a chunk of those reviews may reflect GameStop's broader fulfillment and customer-service track record more than anything specific to the Think Geek line. When a brand gets swallowed, its rating history gets tangled with the parent's, and it becomes genuinely hard to separate complaints about a 2013 gadget order from frustration with a 2020s GameStop shipment. That ambiguity cuts both ways. The low scores should not be read as a clean indictment of the old brand itself, and there is no reliable current signal vouching for the experience under the new owner either. Shoppers doing due diligence would do well to look at recent GameStop reviews specifically, filtering for collectibles orders, before deciding whether the risk profile is acceptable.
Practical details for shoppers
Anyone who ends up at the GameStop collectibles page has the usual support routes available, including a customer-service phone line, online chat, and a help center reachable through standard footer links. For a retailer of this size, those options are at least easy to locate if an order goes sideways. Think Geek merchandise can still be found through that channel, but shoppers are now navigating GameStop's inventory systems, GameStop's return policies, and GameStop's fulfillment network. The original brand name no longer appears in the URL or the checkout flow, so anyone expecting a distinct Think Geek experience will need to recalibrate expectations before placing an order. Pricing on the collectibles side of GameStop can also differ from what the old site charged, and there is no archive of the exclusive house-branded products that Think Geek used to develop and sell on its own.
Final assessment
The honest verdict on Think Geek is bittersweet and a little pointed. As a destination it no longer exists, and treating thinkgeek.com as a live independent shop sets a visitor up for mild confusion when the address quietly hands them off to a corporate collectibles aisle. Knowing that upfront saves time and resets expectations appropriately. The nostalgia is warranted, the 1999-to-2015 run earned its fans, and the merchandise category survives under capable corporate ownership. But survival is not the same as continuity. The redirect gives you GameStop, with GameStop's pricing, GameStop's service reputation, and none of the quirky house identity that made Think Geek worth bookmarking. Geek-culture collectibles are still findable through the landing spot, and the support infrastructure is adequate for a large retail operation. What is gone is the original Think Geek, and the redirect is simply where it went: absorbed into a much bigger operation where it stopped being itself entirely.
