The stated mission of Anaconda is to "inspire, equip and enable Australians" with their camping merchandise and sporting products. To that end, they hire experts in camping, fishing, hiking, cycling, kayaking, rock climbing, and other outdoor sports and activities.

A list of Anaconda stores is available, but for those who are either too far from one or would rather buy their tents, sleeping bags, and other camping equipment from home, online shopping, order tracking, and gift cards are available as well.

A free membership in the Anaconda Adventure Club is available for the asking. Club members are offered numerous members only discounts, text alerts before items go on sale, and admission to "Club Nights," which are held several times a year and which offer deep discounts and sale items.