David10x positions itself as a specialized Shopify consultancy offering comprehensive e-commerce solutions from Barcelona and Marbella, Spain. The platform operates under Luxury Personal Projects, SLU, a Spanish company with CIF B66773334, providing services to Spanish and international clients. David, the principal consultant, has maintained official Shopify Partner status since 2010, bringing over a decade of platform-specific expertise to client projects.
The service portfolio spans the entire Shopify ecosystem, from basic store setup to complex technical implementations. Store creation services include building new Shopify stores from scratch or modifying existing ones. The consultant handles template selection based on project requirements, customization work, and even non-e-commerce websites using Shopify with the shopping cart functionality disabled. This flexibility allows clients to leverage Shopify's content management capabilities for various web projects beyond traditional online retail.
Technical development forms a core competency, with programming services covering Liquid (Shopify's templating language), HTML5, CSS3, and JavaScript. The consultant handles custom coding requirements that extend beyond standard Shopify themes, enabling unique functionality and design elements. This technical expertise extends to webhook implementations for real-time event automation, custom field calculations, and integration with external systems through APIs.
Search engine optimization receives particular emphasis, with the consultant offering Shopify-specific SEO services that go beyond basic optimization. The service includes implementation of structured data using JSON-LD and Schema.org markup for rich snippets, Open Graph protocol for social media optimization, and XML sitemap configuration. A specialized "Shopify SEO IA" service addresses the evolving landscape of AI-influenced search algorithms, though specific methodologies aren't detailed on the public-facing site.
Automation services integrate artificial intelligence and third-party tools into Shopify stores. The consultant implements ChatBot solutions, AI agents for customer service, and workflow automations using Zapier. WhatsApp automations enable direct messaging integration for customer communication. Email marketing automation and AI-powered product recommendations help clients create personalized shopping experiences without manual intervention.
The consultant's expertise extends to Shopify's advanced features that many users overlook. Metaobjects and metafields implementation allows for complex data structures beyond standard product information. Smart collections with automatic product categorization reduce manual catalog management. Multi-language setup with AI-powered automatic translations enables international expansion, while multi-currency and market configurations automatically adjust pricing based on customer location.
Performance optimization services address site speed, a critical factor for e-commerce success. The consultant claims expertise in dramatically accelerating Shopify stores, though specific techniques or performance metrics aren't publicly detailed. Conversion rate optimization (CRO) services analyze user behavior using tools like Hotjar to identify friction points in the purchase process. The consultant recommends and implements testing strategies to improve conversion rates systematically.
B2B and wholesale functionality represents another specialization area. The consultant configures Shopify stores for business-to-business sales, including custom pricing tiers, wholesale catalogs, and manufacturer-specific features. These implementations often require custom development to meet the unique requirements of B2B commerce, such as volume discounts, net payment terms, and restricted access areas.
Payment processing consultation includes configuring alternative payment gateways beyond Shopify Payments. This service proves essential for businesses in regions where Shopify Payments isn't available or for those requiring specific payment methods. The consultant also handles automatic invoicing setup and integration with Spanish tax compliance systems, including the new Verifactu certification requirement for electronic invoicing in Spain.
Migration services transfer existing e-commerce operations from other platforms to Shopify. The consultant manages migrations from various content management systems, ensuring data integrity during the transition. This includes product catalogs, customer information, order history, and SEO value preservation through proper redirect implementation.
The consultant offers specialized services for content creators and membership sites. Integration with platforms like Circle and Skool enables subscription-based business models within or alongside Shopify stores. Subscription commerce setup allows recurring billing for products or services. These implementations extend Shopify's capabilities beyond traditional one-time purchase models.
Geographic positioning plays a role in the service offering, with the consultant maintaining presence in two key Spanish markets. The primary base in Sant Pere de Ribes, near Sitges in Barcelona province, provides access to Catalonia's tech ecosystem. Regular presence in Marbella, Málaga, connects to the luxury real estate market through the consultant's other business venture, Marbella1, which achieved significant organic marketing success in the luxury villa sector.
The pricing structure operates on a project basis without minimum fees, accommodating everything from small modifications to comprehensive store builds. The consultant provides custom quotes after evaluating each project's requirements, with examples ranging from 50€ for minor adjustments to 5,000€ or more for complex implementations. This flexible pricing model makes services accessible to solopreneurs while maintaining capacity for enterprise-level projects.
Project management capabilities scale according to client needs. While operating primarily as an independent consultant, David assembles specialized teams for larger projects when required. In these cases, he functions as project manager, coordinating other professionals while remaining the single point of contact for clients. This hybrid model balances the personalized service of a freelancer with the capacity to handle complex, multi-faceted projects.
Marketing integrations cover major platforms and strategies for customer acquisition. Google Ads implementation includes the AI Max performance enhancement feature. Social media integrations span Instagram, YouTube, and TikTok for social commerce. The consultant configures Google Analytics, though he notes having preferences for alternative analytics tools. Google AdSense, Search Console, and Bing Webmaster Tools setup ensures comprehensive search visibility and monetization options where applicable.
The consultant's track record includes measurable achievements in his own ventures, which serve as case studies for his expertise. His Marbella1 project claims the number one position on Instagram and YouTube for luxury villas in Marbella, generating over 170,000 organic followers and reaching 7 million monthly views across marketing channels. The site reportedly achieves the fastest loading speeds in its sector according to Google PageSpeed metrics, demonstrating practical application of performance optimization techniques.

Business address
Carrer Joan Carandell i Marimon, 20, Esc 7, 1º 1ª,
Sant Pere de Ribes,
Barcelona
08810
Spain
Contact details
Phone: +34670779024