The design that beauty.com offers has a more salesy look but offers a number of features that could be quite helpful to the buyer. Among these include the customized search feature that allows the visitor to search for their preferred fragrance by sex, brand or even price range as they wish.
Ease of use
Even a first timer would find using this site a walk in the park. Most of the things are self explanatory and the bold sections tabs make it easy for one to maneuver their way around the site.
Stand out features
The site understands that the biggest disadvantage that a customer has with buying products online is the fact that they can’t smell the fragrance. However, in the related products section, they try to give their customer a hint of how the fragrances smell by describing a number of them. With that said, if I knew of a friend looking to use this kind of a service I would forward them the url to this site.