Fragrance Direct is an online perfume store that offers a variety of fragrances for both men and women. The company primarily specializes in distributing affordable women's fragrances and men's aftershaves. Users can easily navigate their websites and access their extensive product inventory that offers various fragrance types, such as Luxury, Classic, Celebrity, and Designer fragrances.

The company also provides an extensive range of men's products. Apart from offering traditional fragrances, Fragrance Direct also specializes in men's shaving and grooming products, skincare, haircare, gift sets, bath, and body products. They further keep up with the latest trends by consistently updating their new arrivals to cater to customers looking for the freshest fragrances on the market.

With an impressive line-up of brands, Fragrance Direct brings together some of the most renowned names in the fragrance industry. Featured brands on their platforms include Marc Jacobs, Armani, Burberry, Calvin Klein, Davidoff, Diesel, Dolce and Gabbana, Givenchy, Hugo Boss, Issey Miyake, and many others. This gives customers the much-needed versatility and ample options to choose a fragrance that matches their individual preference and style.

Moreover, Fragrance Direct makes it relatively simple for customers to locate their desired products. The website features a straightforward layout and provides categories clearly to enhance overall customer experience. The company further provides useful tools, including Fragrance Finder and lists of bestselling fragrances, which can help customers make better-informed purchasing decisions.

Verdict: Fragrance Direct is an online retailer that prides itself on offering a wide range of fragrances for both men and women from renowned brands at competitive prices. With their detailed categories, new arrivals, and comprehensive range of men's products, they cater to the diverse needs of their broad customer base.