Tonga Local Businesses -Tonga Web Directory


Tonga in the regional context of Oceania

Tonga is a Polynesian archipelago in the south-western Pacific Ocean, grouped within Oceania alongside its near neighbours Fiji, Samoa and Niue. The kingdom is spread across roughly 170 islands, of which about 36 are inhabited, scattered over a wide stretch of sea. And the total land area amounts to only around 747 square kilometres (CIA, 2025).

The islands fall into three main groups running roughly north to south: Tongatapu in the south, which holds the capital Nuku'alofa and well over two thirds of the population. The Ha'apai group in the centre; and Vava'u in the north.

A separate cluster, the Niuas, sits far to the north near the boundary with Samoa. This dispersal across open ocean affects almost every aspect of Tongan life, from shipping and aviation to telecommunications and the cost of moving goods between islands.

Within this Regional listing, the present page collects entries that relate to the Kingdom of Tonga rather than to any of the same-named topics found elsewhere on the site. Treating Tonga as a distinct node in the Oceania branch helps visitors separate Pacific island content from material about Australia, New Zealand or the wider Asia-Pacific.

A focused Tonga web directory of this kind is useful because the country is small and easily overlooked in broad regional searches, so a dedicated page can surface organisations, services and reference works that a general Oceania query tends to bury.

Natural hazards are severe and frequent

Tonga lies just west of the International Date Line, which makes it one of the first inhabited places to begin each calendar day. The country sits over the Tonga Trench, one of the deepest ocean trenches on the planet, where the Pacific Plate is forced beneath the Indo-Australian Plate.

That tectonic setting explains the chain of volcanoes and frequent seismic activity along the archipelago, including the submarine volcano Hunga Tonga-Hunga Ha'apai that erupted in January 2022. The highest land point, Mount Kao on Kao Island, rises to about 1,033 metres, while many of the inhabited islands are low coral platforms only a few metres above sea level.

The climate is tropical, moderated by trade winds, with a warmer and wetter season from roughly November to April that coincides with the South Pacific cyclone period. Tropical cyclones, storm surge and the slow pressure of rising seas place Tonga among the countries most exposed to natural hazards, a point raised repeatedly in regional climate assessments for the Pacific.

Visitors using a business directory that lists Tonga companies will often find travel advisories, marine forecasts and disaster-preparedness resources sitting alongside commercial listings, because in this part of Oceania those categories are hard to separate in practice.

The four main island divisions also function as Tonga's principal administrative and economic regions, and that internal geography matters for anyone trying to map the country accurately.

Tongatapu, the largest island, holds Nuku'alofa, the seat of government, the main international airport at Fua'amotu and the busiest port, so it concentrates administration, commerce and most formal employment. Vava'u, to the north, is the second urban centre, built around the deep, sheltered harbour at Neiafu that makes it a regional sailing and yachting hub.

Ha'apai is a low, scattered group of coral islands and reefs with smaller settlements and a strong fishing and farming character. The remote Niuas and the island of 'Eua add further outliers, each with its own transport links and its own pattern of services.

Shipping schedules, domestic flights and inter-island ferries tie these regions together, and disruptions to those links, whether from weather or mechanical failure, can isolate communities for days.

Distance is the constant theme of Tongan geography. The islands lie roughly 1,800 kilometres from Auckland and far from any large mainland market, so freight, fuel and many manufactured goods arrive by sea over long routes, and the cost of that distance is built into prices across the economy.

Reliable connectivity has long been a constraint as well, since a single undersea fibre-optic cable carries most of the country's internet traffic to the outside world.

People and money flow both ways across the Pacific

These practical realities, the dispersal of the population, the dependence on shipping and the fragility of communications, are part of what a place-specific reference page tries to convey, because they explain why doing business in Tonga differs from doing business in a larger or better-connected part of Oceania.

Tonga had an estimated population of just over 104,000 in 2025, the large majority of whom identify as ethnic Tongan, a Polynesian people with longstanding cultural and linguistic ties across the region (CIA, 2025). Tongan and English are both official languages, and most residents speak Tongan at home.

A substantial Tongan diaspora lives in New Zealand, Australia and the United States. And the movement of people, money and ideas between those communities and the home islands is one of the defining features of modern Tongan society.

Any honest portrait of Tonga in the Oceania context has to account for this trans-Pacific reach, since the kingdom functions less as an isolated set of islands than as the hub of a dispersed national community.

Because so much regional content lumps the small Pacific states together, a curated Tongan page earns its place by being specific. Entries here aim to reflect the kingdom's own institutions, place names and economic realities rather than generic Oceania boilerplate.

That specificity is also what lets a web directory covering Tonga read differently from the many other categories that share the name in unrelated parts of the site. And it is the reason the editorial focus stays on verifiable Tongan facts rather than recycled regional summaries.

History, monarchy and constitutional development

Tonga's recorded political history reaches back to the Tu'i Tonga line, a dynasty of paramount chiefs whose authority, by the twelfth and thirteenth centuries, extended across a wide arc of the central Pacific. Historians sometimes describe this reach as a Tongan maritime network or empire that linked the islands with parts of Fiji, Samoa, Niue and as far as Tikopia (Britannica, 2024).

Power was later distributed among three royal lines, the Tu'i Tonga, the Tu'i Ha'atakalaua and the Tu'i Kanokupolu, an arrangement that eventually fed into the modern monarchy. The genealogical depth of Tongan kingship, traced back roughly a thousand years, is unusual anywhere in the world and central to how Tongans understand their place in Oceania.

European contact opened Tonga to the wider world

European contact began in the seventeenth century with Dutch navigators, and Captain James Cook visited in the 1770s, naming the islands the Friendly Islands after the reception he received.

The early nineteenth century brought missionaries and a period of internal conflict among rival chiefs. The unification of the islands under a single crown is associated with Taufa'ahau, who took the name George Tupou I and promulgated a constitution in 1875.

That constitution abolished serfdom, set out a legislative assembly and established the framework of a Western-style monarchy grafted onto Tongan custom. It is one of the older written constitutions still in use, and its provisions on land, in particular the principle that land cannot be sold to foreigners, still shape Tongan law and the business environment today.

The land system established in the nineteenth century deserves particular attention because it differs sharply from Western property law and still governs commerce. In principle, all land in Tonga belongs to the Crown, and Tongan men have historically been entitled to allotments, a town section for housing and a larger tax allotment for farming, held under a form of customary tenure rather than freehold ownership.

Foreign investment faces barriers in the land system

Land cannot be bought or sold, and foreigners cannot own it at all, so outside investors and many businesses operate through leases negotiated with the Crown, nobles or individual landholders.

This arrangement protects Tongan control of the islands and is a source of identity and security, but it also limits the use of land as collateral and complicates large commercial projects. Understanding it is essential for interpreting any listing that touches on real estate, agriculture or tourism development.

In 1900 Tonga entered into a Treaty of Friendship with the United Kingdom and became a British-protected state, a step taken partly to guard against German and other colonial ambitions in the Pacific (Wikipedia, 2024).

Under the treaty and its later amendments, Tonga conducted its foreign affairs through a British consul who held considerable influence over external policy and finances, while the monarchy kept domestic authority. This is a distinction often stressed by Tongans: the islands were a protected state rather than a conventional colony. And many regard Tonga as the only Pacific nation never formally colonised by a foreign power.

Queen Salote Tupou III, who reigned from 1918 to 1965, is a celebrated figure in this period, remembered both for consolidating the church and for her appearance at the 1953 coronation in London, which brought Tonga to wider international attention. Arrangements she set in motion led to the end of the protectorate.

In 1970, under her successor King Taufa'ahau Tupou IV, Tonga regained full control of its domestic and foreign affairs and joined the Commonwealth as a fully independent state (US Department of State, 2024). The kingdom went on to join the United Nations in 1999, comparatively late among Pacific states.

Independence came late but gave Tonga full sovereignty

The early twenty-first century brought pressure for political reform. A pro-democracy movement, frustration over the concentration of power and a damaging riot in Nuku'alofa in 2006 all pushed the issue forward. In 2008 King George Tupou V announced that he would relinquish most of his executive powers ahead of his coronation, and a major constitutional reform followed in 2010.

From that year, the larger share of the Legislative Assembly has been popularly elected, with the Prime Minister chosen by a parliamentary majority and then formally appointed by the monarch (East Asia Forum, 2025).

The reformed assembly seats 17 people's representatives elected by the general public and 9 nobles' representatives chosen separately by the country's hereditary nobles. Executive power rests with a cabinet accountable to the assembly, while the king, currently Tupou VI, keeps a constitutional role and powers that are wider than those of most ceremonial monarchies.

Commentators describe the result as a parliamentary democracy operating within a constitutional monarchy, a balance that remains a live subject of debate in Tongan politics.

Democratic reforms shifted power away from the crown

Researchers using a Tonga business directory to locate government departments, archives or legal resources will find this layered structure reflected in how official bodies are organised, with ministries, the Privy Council and traditional title-holders all playing distinct roles.

This history matters for anyone consulting a business directory that lists Tonga companies and institutions, because the monarchy, the nobility and customary land tenure are not historical curiosities here. They are active features of contemporary governance and commerce. Entries that touch on land, titles, government licensing or the role of the church only make sense against this background.

A directory page that keeps the kingdom's constitutional story in view therefore offers more reliable context than a generic regional entry. And it helps the listings on this page read as genuinely Tongan rather than interchangeable with similarly named categories elsewhere.

Economy, industry and the business environment

The World Bank classifies Tonga as a lower-middle-income country with a small, open economy that depends heavily on agriculture, fisheries, tourism and, above all, money sent home by Tongans living overseas. The service sector, which includes public administration, trade, transport, tourism and finance, accounts for the largest share of output, while agriculture and a modest industrial base make up the rest (World Bank, 2024).

Economic growth is constrained by geography and size

The narrowness of the domestic market, the distance from major trading partners and exposure to natural disasters all constrain growth, and these structural features are the backdrop to almost every commercial listing relevant to the kingdom.

Remittances are the single most important source of foreign exchange. Estimates put personal remittances received at around 40 to 45 percent of gross domestic product in recent years, an exceptionally high figure by world standards, where the average is closer to 6 percent (World Bank, 2024).

Most of this money comes from Tongan communities in New Zealand, Australia and the United States, and it supports household consumption, school fees, church contributions and small-scale investment.

The scale of these flows means that money-transfer operators, banks and financial services are prominent in any practical guide to the Tongan economy. And they feature heavily among the financial entries in a Tonga web directory.

Four exports dominate: agriculture, fishing, tourism

Agriculture remains central to rural livelihoods and exports. Squash pumpkin grown for the Japanese market has long been a leading export crop, typically shipped during a short season, alongside root crops such as cassava and taro, coconuts, vanilla and kava (Economy of Tonga, Wikipedia, 2024). The export trade is concentrated and seasonal, which makes earnings volatile from year to year.

Fishing, including tuna that passes through Tongan waters, adds a further strand, though the sector has faced difficulties with stock management and the cost of getting catch to distant markets. Visitors browsing a business directory that lists Tonga producers will often encounter growers, exporters and cooperatives organised around these few key commodities.

Tourism is generally the second-largest earner of hard currency after remittances. Vava'u is well known for sailing and yacht charter, while seasonal humpback whale watching draws visitors who can swim with the animals in Tongan waters under regulated conditions.

The sector is small relative to larger Pacific destinations and is sensitive to external shocks, as the collapse in arrivals during the COVID-19 pandemic showed. Tour operators, dive centres, guesthouses and charter companies are a familiar part of the commercial scene, and they make up a recognisable cluster within Tonga business directories aimed at travellers and the trade that serves them.

The currency is the pa'anga, with the ISO code TOP, divided into 100 seniti and issued by the National Reserve Bank of Tonga. The Reserve Bank manages the currency, oversees monetary stability and helps regulate the financial system (National Reserve Bank of Tonga, 2024).

Currency and banking systems have limited capacity

A handful of commercial banks operate in the country, and access to credit, foreign exchange and reliable payment systems is a recurring concern for businesses, particularly outside the capital. Because so much of the economy runs on remittances and trade with larger partners, exchange-rate movements and the cost of transfers have an outsized effect on ordinary household budgets.

For prospective investors, Tonga presents both opportunities and clear limits. The government promotes investment through dedicated agencies, but foreign ownership of land is constitutionally barred, so business arrangements typically rely on long leases and local partnerships.

Sectors often highlighted include tourism, fisheries, agriculture and renewable energy, the last of these driven by the high cost of imported diesel and a national push toward solar and other renewables.

Anyone using a curated Tonga directory to scope the market will benefit from listings that distinguish between government bodies, statutory regulators, chambers of commerce and private firms, since the rules around licensing and land make that separation important in practice.

Government and aid are pillars of the formal economy

The public sector is a large presence in the formal economy, both as an employer and as the provider of essential services. Government ministries, state-owned enterprises in areas such as power, ports and broadcasting, and donor-funded projects together account for a significant share of paid work, particularly on Tongatapu.

Development partners including the World Bank, the Asian Development Bank, Australia, New Zealand, Japan and China fund infrastructure, health, education and disaster-recovery programmes. And that aid runs through the budget and through many local organisations.

The high level of external assistance reflects both Tonga's small revenue base and its exposure to shocks, and it means that international agencies and their local counterparts appear frequently in any practical account of the economy.

Trade runs heavily in one direction. Tonga imports far more than it exports, bringing in fuel, food, vehicles and manufactured goods while shipping out a narrow band of agricultural produce, fish and craft items. The resulting trade deficit is financed largely by remittances and aid, which is why those two flows matter so much to monetary stability.

Telecommunications and digital services have grown over the past two decades, with mobile networks reaching most inhabited islands, though the cost and reliability of connectivity remain constraints on the kind of online commerce that larger economies take for granted. Renewable energy has become a policy priority, with solar projects intended to cut the heavy bill for imported diesel that powers much of the grid.

Informal sectors and remittances support most livelihoods

Small and micro enterprises dominate the private sector, ranging from market vendors and handicraft makers to family-run shops, transport operators and tradespeople. Women play a strong role in producing traditional craft goods such as tapa cloth and woven mats, which carry both cultural and economic value.

The informal economy is sizeable, and many households combine subsistence farming and fishing with cash work and remittance income. A web directory covering Tonga that captures this mix, rather than listing only larger formal companies, gives a more accurate picture of how commerce actually works across the islands. And it helps the Tongan entries on this page stand apart from unrelated categories that happen to share the name.

Society, culture and environmental resilience

Tongan society is organised around extended family, church and a respect for rank that traces back to the chiefly system. The Tongan language, anga faka-Tonga, or the Tongan way, and a strong sense of communal obligation shape daily life, from the sharing of food and labour to elaborate ceremonies marking births, weddings and funerals.

Kava ceremonies and family obligations bind society

Kava, prepared from the root of the pepper plant, is consumed at social and ceremonial gatherings and remains an important part of community and political life. These customs are not folklore set apart from modern Tonga. They coexist with smartphones, overseas study and a globalised diaspora, and they influence how organisations and businesses operate.

Christianity is central to public and private life. The large majority of Tongans belong to Protestant denominations, with the Free Wesleyan Church holding a particularly prominent position, and a significant Roman Catholic and Latter-day Saint presence as well (CIA, 2025). Sunday observance is taken seriously and is even reflected in the constitution, with most commercial activity pausing for the day of rest.

Churches act as social and financial institutions, organising education, welfare and community projects, and their calendars structure much of the year. For users of a business directory that lists Tonga organisations, religious bodies often appear alongside schools, charities and community groups because their roles overlap so closely.

Churches run schools, hospitals, and welfare programs

Education and health are priorities for both government and church providers. Tonga has historically reported high literacy and near-universal primary schooling, supported by a network of government and church-run schools, and many Tongans pursue tertiary study in New Zealand, Australia or Fiji.

The University of the South Pacific, a regional institution co-owned by twelve Pacific countries, maintains a campus presence that links Tonga to wider Oceania scholarship. Health services centre on Vaiola Hospital in Nuku'alofa and smaller facilities on the outer islands, with non-communicable diseases such as diabetes and heart disease posing a serious public-health challenge across the population.

The diaspora is itself a social institution. Large Tongan communities in Auckland, Sydney, Brisbane and cities across the United States maintain churches, cultural groups and family networks that stay closely tied to the home islands. People move back and forth for study, work, family events and seasonal labour schemes such as those that bring Pacific workers to New Zealand and Australian horticulture.

This circulation of people and money means that events in Tonga reverberate through overseas communities and the other way round, and many organisations relevant to the kingdom are actually based abroad while serving Tongan interests. A reference page focused on Tonga has to keep that trans-Pacific dimension in view to be useful to the whole community.

Diaspora communities overseas remain closely tied to home

Sport, especially rugby union and rugby league, is a source of national pride and a notable export of talent, with many players of Tongan heritage prominent in New Zealand, Australian and European competitions. Music, dance and the visual arts, including the making of tapa cloth and fine mats, remain living traditions rather than museum pieces.

These cultural products also feed the tourism and craft economy, so the line between heritage and commerce is genuinely blurred. A Tonga web directory that records cultural associations, sporting bodies and craft producers therefore captures part of the economic picture as well as the social one.

Environmental exposure is one of the defining realities of Tongan life. As a low-lying island state in the cyclone belt and over an active subduction zone, the country faces tropical storms, earthquakes, tsunamis and the longer-term threat of sea-level rise.

Cultural products blend heritage with commercial value

The most dramatic recent event was the eruption of the Hunga Tonga-Hunga Ha'apai submarine volcano on 15 January 2022, described by scientists as the most powerful eruption recorded since Krakatoa in 1883 (NOAA NCEI, 2022). The blast sent a pressure wave around the globe and triggered tsunami waves that struck the western coasts of Tongatapu, 'Eua and the Ha'apai group.

The human and economic toll was severe. A post-event survey recorded tsunami run-up heights of more than 20 metres on some islands, resorts along the north-western tip of Tongatapu were destroyed, and ashfall contaminated water supplies (Lynett et al., 2022). The eruption severed the undersea fibre-optic cable that carried almost all of Tonga's internet and international communications, isolating the country for weeks.

The World Bank estimated total damage at about US$90 million, equivalent to roughly 18.5 percent of GDP (World Bank, 2022). The disaster showed how a single geophysical event can disrupt an entire small-island economy, and it shaped much of the recovery planning that followed.

Volcano eruption and tsunami caused severe damage

The 2022 eruption was not an isolated event but the most extreme in a long series of hazards. Tropical Cyclone Gita struck in February 2018 and damaged the parliament building and many homes on Tongatapu, while earlier storms and earthquakes have repeatedly tested the country's defences.

Each event prompts a cycle of emergency response, international assistance and reconstruction, and over time this has built up considerable local expertise in disaster recovery. It has also reinforced the argument that small island states contribute little to global emissions yet bear an outsized share of climate risk, a case Tongan representatives have pressed in regional and international forums.

Resilience and disaster management have accordingly become central to Tongan public policy and to the work of many local and international organisations. National emergency teams, regional bodies such as the Pacific Community, and a range of aid and development partners are active in preparedness, early warning and rebuilding.

Climate adaptation, water security and the protection of coastal communities feature in national plans and in the project work of numerous agencies. Because relief, environment and commerce overlap so tightly in this setting, a web directory covering Tonga frequently lists non-governmental organisations, donor-funded projects and resilience initiatives next to ordinary firms, reflecting the way the country actually copes with its exposure.

Using this directory category and references

This page brings together Tonga-specific resources

This category gathers listings and reference material specific to the Kingdom of Tonga within the Regional and Oceania branch of the directory. The aim is to give visitors a focused entry point for Tongan organisations, services, institutions and information, kept separate from the many other categories elsewhere on the site that happen to share the name.

Because Tonga is a small nation with a distinctive constitutional and economic profile, a dedicated page can surface material that a broad Pacific search would otherwise scatter or obscure. Where possible, entries are chosen and described so that the Tongan context is clear, rather than left as generic Oceania content.

Visitors can use the page in several ways. Travellers may look for tour operators, accommodation, whale-watching and dive services concentrated in Vava'u, Ha'apai and Tongatapu. Businesses and investors may seek government agencies, the National Reserve Bank, chambers of commerce and exporters working in squash, vanilla, kava and fisheries.

Accuracy means using official sources and data

Researchers and members of the diaspora may want official statistics, historical archives, church and educational bodies, or disaster-preparedness and climate resources. By bringing these together, a Tonga business directory of this kind reduces the effort of piecing together scattered information about a country that rarely gets dedicated coverage in larger regional resources.

For accuracy, the descriptions on this page draw on official statistics, recognised reference works and peer-reviewed scholarship rather than promotional sources. Figures on population, economy and remittances come from bodies such as the World Bank and the CIA World Factbook. Constitutional and historical detail rests on established reference works and government material; and the account of the 2022 eruption relies on scientific surveys and damage assessments.

Entries here serve travellers, businesses, and the diaspora

Listing owners who want their entry to appear here are asked to provide a clear description, a verifiable Tonga-based or Tonga-serving function, and accurate contact details so the directory stays trustworthy. General enquiries about inclusion can go through the directory's standard contact and submission channels rather than to any single named individual, which keeps the page maintainable as listings change.

Taken together, the entries gathered under this heading are meant to work as a practical, curated Tonga web directory: specific to the kingdom, grounded in verifiable facts, and useful to travellers, businesses, students and the wider Tongan community abroad. The references below support the factual claims made across the preceding sections.

References

  1. Central Intelligence Agency. (2025). The World Factbook: Tonga. Central Intelligence Agency
  2. Encyclopaedia Britannica. (2024). Tonga: History. Encyclopaedia Britannica
  3. United States Department of State, Office of the Historian. (2024). A Guide to the United States' History of Recognition, Diplomatic, and Consular Relations, by Country, since 1776: Tonga. US Department of State
  4. Wikipedia contributors. (2024). Kingdom of Tonga (1900 to 1970). Wikipedia, the Free Encyclopedia
  5. East Asia Forum. (2025). The ongoing quest for effective democracy in Tonga. East Asian Bureau of Economic Research, Australian National University
  6. World Bank. (2024). Personal remittances, received (percent of GDP): Tonga. World Bank Open Data
  7. Wikipedia contributors. (2024). Economy of Tonga. Wikipedia, the Free Encyclopedia
  8. National Reserve Bank of Tonga. (2024). About the National Reserve Bank of Tonga and the Pa'anga. National Reserve Bank of Tonga
  9. National Centers for Environmental Information. (2022). January 15, 2022 Tonga Volcanic Eruption and Tsunami. National Oceanic and Atmospheric Administration
  10. Lynett, P., and others. (2022). Diverse tsunamigenesis triggered by the Hunga Tonga-Hunga Ha'apai eruption. Ocean Engineering / post-tsunami field survey reporting
  11. World Bank. (2022). Tonga Volcanic Eruption and Tsunami: Disaster Assessment Report Estimates Damages at US$90M. World Bank

  • Tonga National Portal V EP
    Central government website of the Kingdom of Tonga, run from the Prime Minister's Office in Nukualofa. Carries ministry directories, citizen service guides, press releases, public holidays, job vacancies and procurement notices in English and Tongan.
    https://www.gov.to/
  • Ministry of Tourism, Kingdom of Tonga
    Government ministry responsible for tourism in the Kingdom of Tonga, based in Nukualofa. Publishes official visitor information for the five island groups, licenses whale swim operators and organises the annual Heilala Festival.
    https://www.tongatourism.gov.to/
  • Tonga National University
    National university of the Kingdom of Tonga, established under the Tonga National University Act 2021 by merging six state institutions. Four faculties and twelve schools teach 55 programmes from certificate to postgraduate level in Nukualofa.
    https://www.tnu.edu.to/

FAQ

Getting listed on the Tonga page

Straight answers on what sits here and how placement works.

What kind of sites do you list under Tonga?

You will find Tonga-focused sites here, including the national portal, the Ministry of Tourism and Tonga National University. Think official bodies and country-wide institutions with a real footprint in the Kingdom. Local businesses that serve Tonga fit too, so long as the site holds up.

Where does Tonga sit in the directory tree?

It runs Regional, then Oceania, then Tonga. Neighbors like Fiji, Samoa and New Zealand sit alongside it under the same continent. If your work spans the wider Pacific, one of those pages may fit better.

Is the Tonga page right for my site, or a trade category?

Put it here when the site is about the place itself or serves the whole country. Choose a topical category when the trade matters more than the location. One firm may sit in this business directory under both spots, with a separate review for each spot.

How do I get a Tonga site listed?

Send the site URL along with a couple of lines that state plainly what the site does, no sales pitch, and pay the one-time review fee. A person on the desk visits the site and works through it before it goes live. Miss the guidelines and the entry does not run, though the fee is not kept.

What if a listed Tonga site stops working?

Automated link checks sweep the entries on a regular basis. A dead address or one that redirects to a holding stub gets marked and pulled.

Can I fix details on a listing already here?

Yes. As the owner you send in the correction, and it lands in the same review queue as any new submission. Write it plain and factual, because sales copy gets pruned or handed back for another pass.