Marketing for Recreation and Sports Websites

Most sports in New Zealand have been adopted and adapted from Australia and the UK. National sports like cricket, rugby, soccer, golf, tennis and netball are widely popular.

Soccer is the most popular sport among teens, primarily due to commercial exposure which also hit New Zealand in the last century.

What’s specific about New Zealand is the opening game of rugby. New Zealanders have been often accredited as having the best rugby team in the world, winning lots of World Cups. The game starts with a traditional Maori challenge called a “haka”. It’s an interpretative dance and there are thousands of variations spread across the country.

However, the most popular one worldwide is and probably will remain the “Kama Te”. New Zealand participates in national and international games with its own teams of rugby, netball, cricket, softball, cycling, yachting and rowing.

In terms of recreation options, New Zealand boasts a wide variety of adventure sports and extreme sports. The adventure tourism derived from this brings hundreds of thousands of mountaineers to the country in seek of thrills on serene landscapes. Cycling, fishing, hunting, snow sports, surfing, running and tramping are also widely popular among the general population as practicable sports.


  • New Zealand Chess Federation
    Offers news, events, games and ratings for chess professionals and enthusiasts.

  • New Zealand Institute of Sport (NZIS)
    Official website of the institute that awards tertiary qualifications to those interested in a career in sport, fitness and recreation.

  • New Zealand Pony Clubs Association
    National association of Pony Clubs promotes the quality of riding and horse management instruction for riders.

  • New Zealand Wakeboarding
    Provides news, articles, retailers and a forum for wake boarders.

  • Pistol New Zealand
    Official New Zealand parent body for pistol shooting with affiliated clubs throughout the country offers club contacts, events and shopping.

  • Surf
    Offers news, surf reports, weather, clubs, schools, and related links for New Zealand.