The Pacific Islanders' Cultural Association, or PICA, hosts the Bay Area Aloha Festival in the San Francisco Bay Area. This festival takes place at the San Mateo County Event Center, located at 1346 Saratoga Drive in San Mateo, California. The event features a variety of cultural activities and experiences, and invites visitors from all walks of life.

The Aloha Festival operates on Saturdays from 10am to 5pm. The festival provides an opportunity for visitors to learn more about Pacific Islanders' culture, with various forms of entertainment, vendor stalls, and cultural exhibits available for exploration. Despite the rich content, admission to the festival is free of charge which significantly enhances accessibility. However, it should be noted that parking comes at a cost of $18 per vehicle.

In addition to its function as a cultural event, the Bay Area Aloha Festival also appears to have a strong educational focus and sponsorship supported by various grants and awards. PICA offers scholarships, grants and even hosts initiatives such as the Koa Canoe and Voyaging Canoe projects, contributing to the preservation and awareness of cultural heritage.

Moreover, PICA is not only about organizing the annual festival but also serves as a resource center, listing multiple business and organizations as well as Halau Hula/Dance groups, periodicals, radio, and television links, providing extend educational materials to those interested in the Pacific Islanders' culture.

PICA's headquarters are located at 50 W Manor Drive, Box 1015 in Pacifica, California. For any queries, PICA can be reached via email addresses dedicated to education, entertainment, scholarships, vendors, and general information.

In conclusion, PICA's Bay Area Aloha Festival serves as a prominent multicultural event in the San Francisco Bay Area, promoting Pacific Islanders' culture to a wide audience. It provides a wealth of cultural, educational, and entertainment resources, all while keeping the event free and accessible to the public.