A whole-house flooring job can mean anything from broadloom carpet to solid walnut, and End Of The Roll is a long-standing answer to that range of need. This is a Canadian flooring retailer that has been trading since 1986 and now runs more than 58 franchised locations, selling to homeowners and to commercial buyers alike. The name suggests remnants and offcuts. The catalogue on the site is a full flooring range.
Scale is part of the pitch. With franchises spread across the country, End Of The Roll can put the same product lines and the same financing in front of a buyer redoing a bungalow on the coast or fitting out a commercial space inland, and a local store means samples a buyer can hold and a crew that can show up in person. The trade-off baked into that franchise model surfaces later in the reviews, and it is worth carrying in mind while reading on.
What ends up on the floor
The product list is genuinely broad, which fits a chain like End Of The Roll that has to supply everything from a condo bedroom to a gym floor. It covers the main flooring families and then keeps going into the accessories most projects forget to budget for.
The range splits cleanly enough that most jobs land somewhere inside it: a landlord replacing worn carpet in a rental unit and a homeowner rebuilding a kitchen floor from the subfloor up are shopping the same catalogue, just different corners of it.
Hardwood, laminate and the vinyl options
Hardwood buyers get real species choice: oak, maple, walnut, hickory, ash and birch, which is enough to match most existing trim or start clean. For anyone who wants the wood look at a lower price, or in a room that gets damp, the site carries laminate rated AC3 to AC5, where the higher numbers handle heavier traffic, and a full slate of luxury vinyl. That includes plank, sheet, and the rigid SPC and WPC cores that have quietly taken over basements and kitchens. It reads as a coherent ladder: one look, several price points, several durability levels.
Buying that spread under one roof also makes it easier to mix materials sensibly, hardwood in the living room and a waterproof vinyl in the bathroom, without chasing down two different suppliers.
Carpet, tile and the extras nobody plans for
On the soft side, the End Of The Roll carpet range spans residential, commercial, indoor/outdoor, carpet tiles and even artificial turf. Tile and stone cover floors, walls and backsplashes.
Then come the things people remember only when a job stalls: area rugs, decking, athletic flooring, entrance matting and floor-care products. A single order can reasonably cover the floor, the entry mat and the cleaner used to maintain it, which is a small mercy when a renovation is already eating into a homeowner's weekends.
Planning before the purchase
Flooring is one of those purchases where the measuring and the money cause more worry than the choice of colour. End Of The Roll puts several tools against both problems, and they are the practical reason to start on the website rather than in a showroom.
Getting that homework done online first changes the showroom visit too: a buyer who already has measurements and a shortlist in hand is closing a decision rather than starting one from scratch.
The room visualizer and Floor Now, Pay Later
A free online room visualizer lets a buyer preview a product in a room ahead of ordering, which helps with the hardest part of buying floors: picturing a palm-sized sample stretched across a whole space. Flooring calculators and measuring guidance are there to stop an order coming in too small or too large. Professional installation is available for anyone who would rather not wrestle underlay and transitions, and a design consultation covers those stuck on the decision itself.
On the money side, the financing plan End Of The Roll brands Floor Now, Pay Later advertises no payments until 2027 on approved credit, which spreads the cost of a big job. When I once priced a similar renovation elsewhere, that kind of deferral was the whole difference between doing one room and doing three.
How it holds up across 58 franchises
This is where a buyer needs to slow down. End Of The Roll is a franchise, and the reviews make plain that the experience depends heavily on which door a customer walks through. The spread is wide. The North Vancouver, BC store scores 4.9 out of 5 on Houzz, and a Rossville, Georgia location sits at a full 5.0 on Angi. Against that, the Mississauga, Ontario store carries 15 Yelp reviews that include blunt accounts of refused returns and refunds, and Trustpilot collects complaints about damaged flooring and weak customer service.
So the picture is genuinely mixed. A lone review averaging 4.00 on Reviews.io, and the 4.5-star internal Google figure the company itself cites, do not settle it in either direction. What the numbers point to is treating each franchise as its own business, and checking the specific store carefully ahead of any contract. Employee sentiment is split too: 14 Glassdoor reviews run mixed, with some warmth about culture and growth, for whatever that is worth to a customer.
The practical takeaway is simple, even if the data is not. A national average would mislead here, because there is no single store to average, and a 4.9 in North Vancouver says nothing about a franchise three provinces east.
The homework is local: a buyer should check the Google and Houzz reviews tied to the exact End Of The Roll branch on the store locator, ask that store directly how it handles a box that arrives damaged and how returns work, and get the installation terms in writing before the crew arrives. Doing that leaves the mixed national record weighing far less on the outcome.
Reaching the company reflects the same structure. There is no single head-office phone or address on the homepage. A visitor goes through the End Of The Roll store locator to reach a specific location's own number and address, an online quote-request form, or the newsletter signup. That is a different setup from the single phone number a typical business directory listing expects, but it fits a chain built on local franchises, and pinning down one store's contact details is easy enough, even if anyone hunting for a central point of contact will come up short.
The decision ultimately comes down to one specific location and its own track record, not to the chain as a whole. Checking whether the nearest End Of The Roll franchise is one of the well-reviewed ones, and reading what its own past customers actually say, is the one piece of homework a chain built this way genuinely requires.
