DJTees is a specialized online retailer that offers a wide array of rock music-themed T-shirts. The company's products cater to a variety of tastes within the genre, with collections encompassing Classic Rock, Vinyl Culture, Psychedelic Icons, Blues, Soul, Folk, Jazz, Rock n Roll Lifestyle, and many more sub-genres within rock and music. The intricate catalogue of designs also includes TV, movies, and writers related themes, demonstrating the diverse interests of rock music fans.

Apart from the array of T-shirts, the business also provides a range of rock posters, accentuating its commitment to the theme of rock music and culture. The retail site is easy to navigate with a structured product system in place, allowing the users to select from different categories depending upon their preferences.

In addition to its merchandise offerings, DJTees also engages customers with various rock music-related content. They feature Johnny's Rock Blogs and sections dedicated to Rock History and Rock Festivals. This extra feature sets DJTees apart from traditional apparel retailer sites, encouraging repeat visits and fostering a sense of community for rock music enthusiasts. The range of content they offer shows they are not just selling T-shirts, but also contributing to the rock music culture in many ways.

Moreover, DJTees has an appealing rewards program for frequent buyers. This clever system of incentives likely encourages customer loyalty and repeat business for the company. The website displays provisions for secure ordering and offers worldwide shipping, which starts from ₤1.95. In contrast, customers in the UK benefit from free shipping, which is a great perk for local shoppers.

Their price range is reasonable, with T-shirts starting from ₤19.99. From a value perspective, DJTees appears to offer high-quality, uniquely designed T-shirts in an extensive range of themes, which would appeal to the target customer base fans of rock music and its associated lifestyle, culture, and history.

In essence, DJTees comes across as a unique and committed online retailer that effectively caters to a niche audience. The wide variety of T-shirt designs coupled with the inclusion of rock-themed content and a rewards program all suggest a business that understands and effectively meets the needs of its target market.