ITVX is a streaming service that consolidates the content of ITV and offers its users a wide range of shows, films, and news. The platform's homepage allows access to different categories and features an easy-to-use search bar and a well-organized mobile menu. This adds to a smooth and efficient user experience, making it easy to navigate through the various offerings of ITVX.

The streaming service provides a variety of shows under different genres. This includes Series 2 of a gritty thriller with the lead Dougray Scott, where users can stream the latest episodes. For true-crime drama enthusiasts, ITVX has Series 1 of a show revolving around one of the most notorious and shocking serial killers, offering engaging content for those who enjoy this genre. Additionally, for comedy-drama fans, the streaming platform has a hit new series about friendships that survive even in the afterlife.

ITVX also offers factual content like the sports-oriented Series 1 of 'Rugby goes behind bars,' where viewers can watch sporting legends recreating history. For fans of comedy, ITVX has all seven series of '30 Rock' featuring highs, lows, talent, and an all-star cast including Tina Fey.

Aside from series, ITVX also ensures sports enthusiasts are kept up to date, offering highlights from the EFL Carabao Cup, showcasing the latest action from football.

Users also have the option to upgrade to a Premium Account, which could possibly offer additional perks and content to subscribers. A feature on ITVX allows users to add their favorite shows to 'My List,' providing a personalized viewing experience.

In a nutshell, ITVX is a streaming platform that supports a broad spectrum of user preferences by offering various shows, dramas, and factual content along with sports highlights. Its user-friendly interface makes it a compelling choice for viewers desiring a range of ITV content in one place.