A UK-based tabloid newspaper featuring a broad range of topics and international news from sport, science, health, showbiz, travel, lifestyle and more. According to the Audit Bureau of Circulations and ComScore, Mail Online (the online version of Daily Mail) was awarded the title of the most popular showbiz news website in the world in 2012, ahead of The New York Times. Dominated by news containing pictures and videos instead of long editorials, the website mainly consists of entertainment and showbiz stories. More than 20% of its traffic comes from search queries related to celebrities, artists.