Finding yourself buried under sponsored slots on a national platform is a familiar frustration for small haulage firms or one-van couriers. It's On The Move takes a different approach: it covers only transport and delivery, so a removals company or driving instructor sits next to businesses doing comparable work rather than competing for attention against pet groomers and accountants.
The category list runs to 27 entries and reads like a reasonable survey of everything that moves people or goods: food delivery, courier services, taxis, chauffeurs, haulage and logistics, removals, car and motorhome hire, coach and bus hire, mechanics, vehicle cleaning, driving instructors, dealerships, car recovery, vehicle insurance, bicycles, storage, even holiday tours. Every branch ties back to transport in some way, so the breadth feels earned rather than padded. A search function runs across the categories, which becomes necessary once the index grows past what anyone wants to scroll through.
Listings come in two tiers. A basic listing is free. The Gold tier adds a custom profile page, claimed SEO benefits, up to ten outbound links, and up to twenty high-resolution images. Twenty images is generous for a directory entry; a coach hire firm or a car dealership wanting to show off a fleet gets real room to work with, far more than the thumbnail most directories allow. The ten outbound links are the part worth watching, since search engines look at those carefully, and whether they help or hurt depends on how the site handles them technically.
Around the listings sit a few extras that lift It's On The Move above a bare index. There is an article archive covering transport and delivery topics, which gives the site a reason to be visited for reading as well as lookups. A Top 100 Gold Listings ranking adds a competitive hook for paying members. More unusual is an on-site spider tool offering AI-powered website audits alongside content-update tracking for listed businesses, so a firm can see when its own pages change. Those two features are not standard directory fare, and they point to operators thinking about sustained value beyond the initial submission.
The stated audience is transport and delivery businesses chasing online exposure and better search ranking. The niche framing is the strongest argument in the site's favour: a tightly scoped index is easier to keep relevant than a sprawling general one, and human review, if it is genuinely applied, keeps out the spam that drags down open directories. Whether the SEO benefit delivers is the open question with any listing service, and the honest answer is that it depends on the directory's own authority. A visitor cannot verify that from the homepage alone.
Trust and outside reputation
On the practical side of trust, the picture is mixed. Contact runs through an online form, so there is a route in, but no phone number and no registered address appear on the homepage or landing pages. For a service asking other businesses to pay for a Gold listing, a visible phone line or a company address would do a lot to settle nerves. A form-only setup works fine for many legitimate operations, but a paying customer reasonably wants some sense of who they are dealing with.
A search for It's On The Move turns up nothing solid that points to this directory specifically. The results sharing the name belong to other things entirely: a moving company, a tour operator in Cairo, an estate-agency service in the UK. So there are no third-party reviews or ratings to draw on either way, which is not the same as a bad reputation, but it leaves a prospective lister with no independent signal to check the site's claims against. That gap sits awkwardly next to the SEO promise, because the value of a backlink rises with the linking site's standing, and standing is exactly what cannot be confirmed here.
The concept behind It's On The Move is sound, and the execution shows real thought. The audit tool, update tracking, and depth of category coverage are things a generalist competitor cannot easily match. The free tier costs nothing to try, which makes a basic listing close to a no-risk move for a transport firm wanting one more presence online. The Gold tier is harder to endorse without knowing the directory's pulling power, and the patchy contact information combined with no external track record means a cautious operator is better off starting with the free option, watching whether It's On The Move actually sends traffic, and upgrading through It's On The Move only once that question has an answer.
