Florist Web Design operates as a specialized web design service targeting the floral industry. Francia, the designer behind the business, builds websites exclusively for florists and flower shop owners. She discovered the florist community through Instagram and decided to focus her design work on this specific market.

The service caters to florists who want more than basic templates. Francia positions herself as someone who understands the aesthetic preferences common in the floral business—things like shabby chic styling, soft color palettes, and brand presentations that match luxury flower offerings. Her background includes previous work in SEO services before transitioning to full web design.

The business offers a single package structured as a four-week process. Clients receive a free consultation call at the start to discuss their vision and requirements. Francia then provides content guidelines to help florists write their own website copy, which can be tricky for business owners who aren't comfortable with writing.

Each website gets built on the WIX platform. The package includes up to five pages, which typically covers the essentials most florists need—homepage, about page, services, gallery, and contact. Mobile optimization comes standard since many customers browse flower shops from their phones.

Basic SEO optimization is part of the deal. This covers things like meta descriptions, page titles, and site structure that helps search engines find the website. It's not advanced SEO work, but enough to give new sites a foundation for appearing in local searches.

Training materials come included through a library of resources. Clients get 30 days of email support after the site launches, which helps with questions that pop up once they start managing their own site. There's also a call specifically for domain connection, setting up the WIX subscription, and a live walkthrough of how to use the platform.

The pricing sits at $900 for the complete package. That covers everything from the initial consultation through final delivery and post-launch support. No hidden fees or additional charges for revisions during the design phase.

Francia targets florists facing specific frustrations. Some feel stuck using Instagram DMs and Google Forms for orders, which can look unprofessional compared to having a proper booking system. Others want to differentiate themselves from typical local flower shops that use generic branding.

The service appeals to florists selling higher-end arrangements who need their website to reflect that premium positioning. A luxury flower business can't really use the same web presence as a corner shop doing funeral sprays and grocery store bouquets. The branding needs to match the product quality and price point.

Client testimonials mention Francia's responsiveness and attention to florist-specific SEO considerations. One reviewer from Cariad Blooms noted the collaborative process and timely communication throughout the project. The testimonial highlights both professional conduct and understanding of the floral industry's needs.

The website includes a blog section where Francia shares marketing tips for florists, web design advice, and case studies from recent projects. This content serves dual purposes—attracting potential clients through search traffic while demonstrating her knowledge of both design and floral business challenges.

Contact happens primarily through Instagram at @florist.webdesign. She offers free consultation calls to discuss projects before any commitment. This approach lets florists gauge whether their vision aligns with Francia's design style before moving forward.

The business emphasizes values and personal connection. Francia mentions wanting clients to work with someone who thinks like they do about quality and brand presentation. It's less about churning out cookie-cutter sites and more about creating something that actually represents each florist's individual standards.

Her shift from SEO services to web design came from recognizing what florists actually needed. Many had beautiful flower work but websites that didn't capture that same aesthetic. The gap between their product quality and online presence created the opportunity for this specialized service.

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