Wickes DIY and Trade Home Improvement Products is a leading online merchant that provides a wide array of products to meet the home improvement needs of both DIY enthusiasts and trade professionals. Offering a versatile product range and a user-friendly online site, the platform is set up to cater to anyone from novice DIYers to big trade companies.

The website offers an array of products including worktops, door handles and hinges, tiles, paint, and insulation. Beyond the usual hardware supplies one might expect, Wickes also stocks new flooring options such as laminate with herringbone and moisture-resistant features. This reflects the company's commitment to keeping in tune with trending design concepts.

An additional standout element of Wickes is their bespoke kitchen range, boasting 53 kitchen styles in a vast array of colours. This extends the scope of their service to include extensive interior design. Services like these show the extent to which the company goes in order to promote a comprehensive, one-stop shopping experience for customers.

Not only does Wickes offer an extensive product selection, but they also offer a number of user-oriented features. For instance, there is a free click and collect service available within 30-minutes for products available in-store. Furthermore, Wickes offers free delivery on orders over ₤85, free returns, as well as a free design appointment service, making shopping with them easy and risk-free.

Another aspect of Wickes' customer service commitment is their range of help and support options. These include a track my order feature, delivery information and click and collect store locator. They also offer a returns and refunds service, different payment methods, and a section for any inquiries one may have. Additionally, the company promotes a rate and review section, highlighting transparency and willingness to improve based on customer feedback.

Offering a unique feature - TradePro membership, Wickes is clearly welcoming to professional businesses as well, not just individual customers. This shows their comprehensive approach to catering to a diverse client base.

The company showcases a strong Corporate Social Responsibility with initiatives like their community program and partnership with The Brain Tumour Charity. It also demonstrates their commitment to eco-friendly practices through their environmental policies. In terms of company credibility, Wickes provides complete transparency with its terms and conditions, privacy and cookie policy, putting customers' data safety concerns at ease.

Overall, Wickes DIY and Trade Home Improvement Products online platform serves as a comprehensive source for home improvement needs, offering a wide range of products, services, and customer support options to cater to a varied audience. Its attention to the environment and community involvement add to its reputation as a reliable, ethically cognizant company appealing to modern, conscious consumers.