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Popular Procedures

Cosmetic treatments have seen an explosion in variety and popularity over the years. Among the most sought-after procedures are Botox injections and lip fillers.

Botox, a toxin derived from Clostridium botulinum, is primarily used to reduce wrinkles and fine lines. The FDA approved Botox for cosmetic use in 2002, and since then, its applications have expanded to include treatment for migraines and excessive sweating.

Lip fillers, usually hyaluronic acid-based, have gained momentum, especially among younger demographics. A study in JAMA Facial Plastic Surgery reported that the demand for lip augmentation increased by 60% between 2000 and 2018.

Non-surgical nose jobs, using dermal fillers, provide a less invasive alternative to traditional rhinoplasty. A 2018 report from the American Society of Plastic Surgeons indicated a 28% rise in non-surgical nose job procedures over a decade.

CoolSculpting, a non-invasive fat-reduction technique, employs controlled cooling to eliminate stubborn fat cells. This treatment has seen a 7% year-on-year growth in popularity, according to a 2019 ASPS report.

Thread lifts have made a comeback, offering a less invasive alternative to surgical facelifts. These procedures use dissolvable threads to lift and tighten sagging skin.

Microneedling, often combined with platelet-rich plasma (PRP), is another trending procedure. It's used for skin rejuvenation and treating conditions like acne scars. A 2020 study published in Dermatologic Surgery found that microneedling increased skin elasticity by an average of 17%.

Laser hair removal, once a niche treatment, has now become mainstream. It offers a longer-lasting alternative to traditional methods like shaving or waxing. The global market for laser hair removal is expected to reach $3.9 billion by 2025, according to a Grand View Research report.

Even in 2023, chemical peels, used for skin resurfacing, have remained popular. These treatments are often recommended for issues like hyperpigmentation, acne scars, and uneven skin tone.

Non-Invasive vs Invasive: What's the Difference?

The distinction between non-invasive and invasive cosmetic treatments is an essential factor when considering your options. The primary difference lies in the level of skin penetration and the associated downtime.

Non-invasive procedures like Botox, dermal fillers, and CoolSculpting don't involve surgical incisions. The lack of skin cutting translates to shorter recovery times, usually ranging from a few hours to a couple of days.

Invasive treatments, such as liposuction or surgical facelifts, necessitate incisions and generally require anesthesia. Post-procedure downtime for invasive methods often extends from several days to a few weeks, depending on the procedure's complexity.

Non-invasive treatments typically offer temporary results that require maintenance sessions. For example, Botox effects generally last around 3-6 months. In contrast, invasive procedures like a tummy tuck can offer more permanent results, but with higher risks involved.

It's also crucial to consider the financial investment. Non-invasive treatments tend to be less expensive upfront but may require frequent sessions for upkeep, leading to higher long-term costs. Invasive treatments usually have a higher initial cost but can be more economically viable over the long term.

Quality of results varies as well. Non-invasive options like fillers offer subtler outcomes, while invasive procedures can produce more dramatic transformations. Patients seeking significant changes often opt for invasive treatments.

Non-invasive treatments are generally safer and pose fewer risks, but it's essential to note that even these come with potential side effects like bruising and swelling. Always opt for board-certified practitioners for any cosmetic treatment to ensure maximum safety and effectiveness.

The technological landscape is continually evolving, bridging the gap between these two categories. Treatments like High-Intensity Focused Ultrasound (HIFU) offer non-surgical facelifting, providing a middle ground between non-invasive and invasive options.

Post-Treatment Care

Post-treatment care is a pivotal aspect of any cosmetic procedure, influencing both immediate and long-term results. Aftercare practices differ based on the procedure but follow some general guidelines.

For non-invasive treatments like Botox or fillers, avoid strenuous exercise and sun exposure for 24-48 hours. Cold compresses are often recommended to reduce potential swelling or bruising. Some practitioners also advise against lying flat or bending over for a few hours post-treatment.

When it comes to invasive surgeries like liposuction or tummy tucks, wound care becomes crucial. Sterile dressings, antibiotic ointments, and sometimes even drainage tubes are used to prevent infection and facilitate healing.

Post-treatment medications may be prescribed for pain management and infection prevention. It's crucial to follow the specific dosage and duration guidelines provided by your healthcare provider to avoid complications.

Hydration is vital, especially for skin-related procedures. Adequate water intake helps expedite the healing process and enhance the appearance of your skin post-treatment.

Physical therapy or targeted exercises are sometimes recommended, particularly after more extensive procedures like joint-related cosmetic treatments. Adherence to these routines can improve long-term outcomes and reduce risks of complications.

Nutritional considerations also come into play. Patients are often advised to maintain a balanced diet rich in proteins and low in processed foods to accelerate healing.

Follow-up appointments are crucial for monitoring recovery and assessing the need for any additional treatments or adjustments. Don't skip these, as they offer an opportunity to address any concerns and ensure that healing is progressing as expected.

Finally, always listen to your body. If you experience any unusual symptoms like prolonged pain, fever, or signs of infection, seek immediate medical attention. Your health should always be the priority, and any new or worsening symptoms require prompt evaluation.

Risks and Side Effects

While cosmetic treatments can yield transformative results, they're not devoid of risks or side effects. Understanding these can help prospective patients make informed decisions.

Non-invasive treatments like Botox can lead to issues like facial asymmetry if incorrectly administered. Bruising, swelling, and mild discomfort are common but usually subside within a few days. A poorly executed procedure can result in droopy eyelids or eyebrows, requiring corrective measures.

Invasive procedures carry their own set of risks, including anesthesia complications, excessive bleeding, and infection. A study published in the journal "Aesthetic Surgery" found that 1% of breast augmentation patients experienced complications that required additional surgical intervention.

Subpar surgical technique can lead to unfavorable scarring or tissue necrosis. These issues often necessitate revision surgeries, which can compound the financial and emotional toll on the patient.

Lip fillers, though generally safe, can cause allergic reactions or lumping if improperly administered. In some rare instances, filler material can migrate, leading to unintended aesthetic consequences.

Financial repercussions are also a consideration. An unsatisfactory procedure could require corrective measures that are often not covered by insurance, thus resulting in unexpected costs.

It's imperative to vet your practitioner thoroughly. The American Board of Cosmetic Surgery recommends choosing a board-certified surgeon or provider who specializes in the treatment you're considering. This ensures they possess the requisite training and experience to minimize risks.

Patients are advised to disclose their full medical history and any medications they're currently taking. This information helps healthcare providers to assess risk factors and contraindications, thereby mitigating the chance of adverse effects.

Finally, psychological risks shouldn't be underestimated. Unrealistic expectations can lead to post-treatment dissatisfaction. Hence, a detailed consultation before undergoing any cosmetic treatment is invaluable to align patient expectations with achievable results.

Celebrities and Cosmetic Treatments

Celebrities wield significant influence over public perception, including the realm of cosmetic treatments. Their endorsement or aversion can considerably sway popular opinion and demand for specific procedures.

A classic example is Kylie Jenner, whose openness about lip fillers led to a surge in inquiries and bookings for similar treatments. Her influence is so powerful that researchers refer to this phenomenon as the "Kylie Jenner Effect."

Celebrities' influence isn't always beneficial. Some, like Sharon Osbourne, have publicly regretted undergoing certain procedures, thereby discouraging potential candidates. In a 2020 interview, Osbourne spoke about the excruciating pain and dissatisfaction following a facelift.

Social media platforms like Instagram amplify celebrities' influence. Posts depicting flawless, edited images can distort public perception, setting unrealistic expectations. A 2019 study in the "Journal of the American Academy of Dermatology" highlighted the negative impact of filtered selfies on body image.

Some celebrities have leveraged their influence to advocate for more transparency in the industry. Campaigns for disclosing when images have been digitally altered are gaining traction, in part due to celebrity backing.

On the flip side, the rise of 'influencer' culture has blurred the line between celebrity and everyday individual, making cosmetic treatments more accessible and less stigmatized. Influencers often partner with cosmetic brands and clinics, offering first-hand accounts and reviews, which can both inform and mislead potential consumers.

The celebrity influence extends beyond individual choices to shape industry trends. Following Angelina Jolie's revelation about undergoing a preventive double mastectomy, clinics reported a spike in consultations for similar surgeries, demonstrating the reach and impact of star power.

The cumulative effect of celebrity influence should not be underestimated. It directs consumer behavior, dictates industry trends, and most critically, influences how society perceives cosmetic treatments—both positively and negatively.


  • Aspira Plastic Surgery
    Dr. Erella is a double board-certified plastic surgeon who proudly serves his patients in Austin, TX, and the surrounding communities. Dr. Erella's enduring values of patient safety, outstanding results, and providing the highest level of patient care have elevated him to one of the most sought-after plastic surgeons in Texas. Treating patients as individuals first, Dr. Erella has always practiced with the philosophy that the patient's goals, priorities, safety and well-being are the most important considerations.