Automated Analytics operates as an AI-powered business intelligence company specializing in data analytics solutions for marketing, recruitment, customer service, and compliance sectors. The company positions itself within the niche of automated business analytics, offering middleware solutions that bridge data gaps between various business systems. Based in Sidings Court in the Lakeside area of Doncaster, South Yorkshire, their technology focuses on analyzing 100% of business data in real-time to identify operational efficiencies and cost-saving opportunities.

The company structures its services around three primary product offerings, each targeting different business functions. Call360, their flagship call tracking and analytics platform, uses AI and proprietary language learning models to record, transcribe, and categorize every customer call. TalentTrack addresses recruitment analytics needs by tracking application sources and automating hiring processes. A third service involves creating custom careers sites for businesses to generate direct applications through organic job board connections.

Call360 functions as a comprehensive call analysis solution that processes calls in 0.2 seconds using AI voice analytics. The system categorizes calls into over 14 different categories, attributing each interaction to its original marketing source without requiring manual listening. This allows businesses to understand call volumes, reasons for customer contact, and conversion rates from specific advertising campaigns. The platform integrates with existing phone systems as middleware, making implementation straightforward for organizations already using established telephony infrastructure.

Marketing optimization through Call360 extends to Google Ads management, where the company claims potential CPA reductions of up to 50%. The system provides attribution data linking online clicks to offline sales, creating visibility across the entire sales funnel. Businesses using the platform report advertising and operational cost reductions of up to 71%, achieved through identifying inefficient spending and optimizing campaign performance based on actual conversion data.

TalentTrack addresses the recruitment sector with analytics that track application sources across multiple job boards including Indeed, TotalJobs, CVLibrary, Google, and Bing. The platform enables programmatic bidding for job sponsorships, automatically adjusting bids based on performance data to reduce cost-per-hire. Integration capabilities extend to over 100 job boards, search engines, and social media platforms, with automatic job posting distribution across selected channels.

The careers site creation service starts at £49 per month, providing businesses with a branded recruitment portal that connects to Google for Jobs and Bing for Jobs. This generates organic applications directly to employers without intermediary fees. The system includes features for tracking ROI, cost per application, cost per hire, and time to hire metrics in real-time, allowing talent acquisition teams to adjust strategies based on current performance data.

Employee onboarding automation through their TAP (TalentTrack Applicant Portal) system handles DBS checks, right-to-work verification, and reference checks. The company claims this automation can reduce time-to-hire by 50% through streamlining compliance procedures and eliminating manual processes. The onboarding solution integrates with existing HR systems and ATS platforms, maintaining data consistency across recruitment and human resources functions.

Integration capabilities span numerous third-party platforms including ATS systems like Access Recruit, Fourth, Jobtrain, PeopleMatter, Pinpoint, and Tribepad. The middleware approach allows seamless data flow between existing technology stacks without requiring system replacements. Phone system compatibility includes integration with providers like Telappliant, ensuring broad applicability across different telecommunications setups.

Compliance monitoring features within Call360 enable organizations to audit 100% of calls without manual listening, creating real-time alerts for potential risk situations. This functionality particularly benefits regulated industries where call monitoring is mandatory. The system maintains recordings and transcriptions for compliance documentation while flagging conversations that may require human review based on predefined criteria.

Sales performance optimization comes through analyzing both inbound and outbound calls to identify top performers and successful sales techniques. The platform provides insights into conversion rates by agent, call source, and time period. Organizations can use this data to replicate successful approaches across their sales teams, with the company claiming potential doubling of sales conversion rates through implementation of data-driven improvements.

Customer service enhancement features help identify common customer issues before they escalate into problems. The AI categorization reveals patterns in customer inquiries, allowing businesses to address root causes rather than symptoms. This proactive approach to customer service can reduce call volumes by improving self-service options and addressing frequently asked questions through other channels.

The company has gained recognition through high-profile interactions, including a meeting with UK Prime Minister Keir Starmer regarding economic development initiatives. They recently appointed Lord Kulveer Ranger as a Non-Executive Director, bringing extensive technology and public policy experience to their board. These developments indicate growing institutional recognition of their technology's potential impact on business efficiency.

Automated reporting capabilities save teams up to two days per week by eliminating manual data compilation and analysis tasks. Reports generate automatically based on predefined metrics and schedules, providing stakeholders with timely insights without requiring analyst intervention. This automation extends across all product offerings, creating consistent reporting standards regardless of the data source or business function being analyzed.

Geographic expansion includes recent entry into the US market, with Call360 launching for American marketers, agencies, and enterprises. The company maintains its UK headquarters while building remote teams in the United States, particularly focusing on Eastern and Central time zones for customer support. This international presence allows them to serve clients across multiple markets while maintaining localized support and understanding of regional business requirements.

---