{"id":729,"date":"2012-08-19T17:41:53","date_gmt":"2012-08-19T22:41:53","guid":{"rendered":"http:\/\/blog.jasminedirectory.com\/?p=729"},"modified":"2025-05-20T00:10:21","modified_gmt":"2025-05-20T05:10:21","slug":"commercial-advertising-and-the-shopping-industry","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/","title":{"rendered":"Commercial Ads and the Shopping Industry"},"content":{"rendered":"<p>Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to <a href=\"https:\/\/www.ibisworld.com\/australia\/industry\/online-shopping\/1837\/\">IBISWorld&#8217;s research on online shopping trends<\/a>, 9.8 million households shopped online in 2024, up from 8.2 million in previous years. That jump shows how quickly buyers are moving to digital channels.<\/p>\n<div class=\"fact\">\n<strong>Did you know?<\/strong> The retail sector contributes approximately 5.5% to the US GDP and employs over 15 million workers, making it one of the largest employment sectors in the economy, according to the <a href=\"https:\/\/www.bls.gov\/iag\/tgs\/iag44-45.htm\">U.S. Bureau of Labor Statistics<\/a>.\n<\/div>\n<p>This article looks at how commercial advertising shapes the shopping industry, covering current trends, new strategies, and the changing relationship between brands and consumers. If you&#8217;re a retailer working to improve your advertising, or a marketer trying to understand how the shopping ecosystem fits together, you&#8217;ll find practical guidance you can act on here.<\/p>\n<h2>Actionable facts for businesses<\/h2>\n<p>To understand where commercial advertising stands in the shopping industry, it helps to look at a few data points that point to opportunities for growth and customer engagement.<\/p>\n<h3>The digital transformation of retail advertising<\/h3>\n<p>E-commerce has changed how retailers approach advertising. Investopedia defines it as buying and selling goods and services over the internet, which now covers everything from direct-to-consumer brands to traditional retailers with an online presence. That shift has opened up new advertising channels:<\/p>\n<ul>\n<li><strong>Mobile-first advertising:<\/strong> Over 70% of retail website visits now come from mobile devices, so ad designs need to be responsive and shopping experiences need to work well on phones.<\/li>\n<li><strong>Social commerce integration:<\/strong> Platforms like Instagram, TikTok, and Facebook have built shopping features straight into their interfaces, blurring the line between social browsing and shopping.<\/li>\n<li><strong>Voice search optimisation:<\/strong> As smart speakers and voice assistants spread, tuning advertising for voice search matters more for retail visibility.<\/li>\n<\/ul>\n<div class=\"quick-tip\">\n<strong>Quick Tip:<\/strong> Ensure your <a href=\"https:\/\/www.jasminedirectory.com\/blog\/business-listings-and-voice-search-preparing-for-the-future\/\" title=\"Business Listings and Voice Search: Preparing for the Future\">product listings include conversational keywords<\/a> that match how people speak rather than how they type. Voice searches tend to be longer and more question-based than text searches.\n<\/div>\n<h3>Ad spend distribution across retail sectors<\/h3>\n<p>Different <a href=\"https:\/\/www.jasminedirectory.com\/blog\/the-role-of-customer-to-customer-advertising\/\" title=\"The role of customer-to-customer advertising\">retail segments allocate their advertising budgets<\/a> in distinct ways. Research from the Interactive Advertising Bureau shows digital ad spending growing across all retail categories, with some notable differences:<\/p>\n<table border=\"1\" cellpadding=\"5\" cellspacing=\"0\">\n<tr>\n<th>Retail Sector<\/th>\n<th>Digital Ad Spend %<\/th>\n<th>Traditional Ad Spend %<\/th>\n<th>Top Performing Ad Format<\/th>\n<\/tr>\n<tr>\n<td>Fashion &#038; Apparel<\/td>\n<td>68%<\/td>\n<td>32%<\/td>\n<td><a href=\"https:\/\/www.jasminedirectory.com\/blog\/why-video-ads-are-essential-for-your-business\/\" title=\"Why Video Ads Are Essential for Your Business\">Social media video ads<\/a><\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>72%<\/td>\n<td>28%<\/td>\n<td>Search engine marketing<\/td>\n<\/tr>\n<tr>\n<td>Home Goods<\/td>\n<td>59%<\/td>\n<td>41%<\/td>\n<td>Display advertising<\/td>\n<\/tr>\n<tr>\n<td>Food &#038; Grocery<\/td>\n<td>54%<\/td>\n<td>46%<\/td>\n<td>Location-based mobile ads<\/td>\n<\/tr>\n<tr>\n<td>Beauty &#038; Personal Care<\/td>\n<td>75%<\/td>\n<td>25%<\/td>\n<td>Influencer marketing<\/td>\n<\/tr>\n<\/table>\n<p>The takeaway is to tailor advertising to specific retail niches rather than apply the same approach to everything.<\/p>\n<h3>The convergence of physical and digital shopping<\/h3>\n<p>CISA&#8217;s guidelines for commercial facilities classify retail centres, shopping malls, and districts as part of the critical commercial facilities sector. That designation shows physical retail spaces still matter, even as digital shopping grows.<\/p>\n<p>Retailers are finding <a href=\"https:\/\/www.jasminedirectory.com\/blog\/multi-channel-marketing-vs-roi\/\" title=\"Multi-Channel Marketing vs ROI\">success with omnichannel<\/a> advertising strategies that bridge online and offline experiences:<\/p>\n<ul>\n<li><strong>BOPIS (Buy Online, Pick-up In Store):<\/strong> Advertising that promotes convenience and quick fulfilment<\/li>\n<li><strong>Geofenced promotions:<\/strong> Location-based ads that reach shoppers when they&#8217;re near physical stores<\/li>\n<li><strong>QR code integration:<\/strong> Connecting physical advertising materials to digital shopping experiences<\/li>\n<li><strong>Augmented reality try-before-you-buy:<\/strong> Technology that lets customers see products in their space before buying<\/li>\n<\/ul>\n<div class=\"myth\">\n<strong>Myth Debunked:<\/strong> Physical retail is dying.<br \/>\n<br \/>\n<strong>Fact:<\/strong> Even as e-commerce grows, physical retail is holding up. IBISWorld data shows brick-and-mortar stores still account for roughly 80% of total retail sales. The retailers doing best are the ones that combine physical and digital shopping well.\n<\/div>\n<h2>Practical benefits for operations<\/h2>\n<p><a href=\"https:\/\/www.jasminedirectory.com\/blog\/blog-advertising-a-superior-investment-to-other-marketing-strategies\/\" title=\"Blog advertising a superior investment to other marketing strategies\">Commercial advertising offers tangible operational benefits<\/a> that go beyond promoting products. When it&#8217;s planned well, advertising can streamline operations, cut costs, and make retail systems run more efficiently.<\/p>\n<h3>Inventory management optimisation<\/h3>\n<p>Targeted advertising can help retailers manage inventory flows and cut carrying costs. By promoting specific products based on stock levels, a business can:<\/p>\n<ul>\n<li>Move slow-selling stock faster<\/li>\n<li>Cut warehousing costs for excess inventory<\/li>\n<li>Reduce markdowns on seasonal merchandise<\/li>\n<li>Build demand forecasting models from ad performance<\/li>\n<\/ul>\n<p>Supply chain specialists point out that lining up promotions with inventory management is a proven way to cut operational costs.<\/p>\n<div class=\"callout\">\n<strong>Key Insight:<\/strong> Retailers who sync their advertising calendars with inventory management systems report up to 23% lower carrying costs and 18% fewer stockouts than those who run these functions separately.\n<\/div>\n<h3>Operational efficiency through customer segmentation<\/h3>\n<p><a href=\"https:\/\/www.jasminedirectory.com\/blog\/what-is-programmatic-advertising\/\" title=\"What is Programmatic Advertising?\">Advanced advertising platforms<\/a> let retailers segment customers with real precision. That segmentation helps operations by:<\/p>\n<ul>\n<li>Making staffing more accurate, based on expected traffic patterns<\/li>\n<li>Allowing personalised in-store experiences for high-value customers<\/li>\n<li>Cutting customer service costs through targeted self-service options<\/li>\n<li>Improving delivery routes and fulfilment based on where customers are<\/li>\n<\/ul>\n<p>Retailers can put these segments to work by feeding advertising data into operational planning. When a retailer knows which customer segments respond to which promotions, it can predict store traffic and staff accordingly.<\/p>\n<h3>Supply chain integration with advertising initiatives<\/h3>\n<p>Some retailers are tying advertising campaigns more closely to supply chain operations. That connection pays off in several ways:<\/p>\n<ol>\n<li><strong>Just-in-time inventory for promoted items:<\/strong> Cutting warehousing costs while keeping products available<\/li>\n<li><strong>Supplier collaboration on promotional calendars:<\/strong> Supporting better production planning and volume discounts<\/li>\n<li><strong>Reduced logistics costs through coordinated shipping:<\/strong> Consolidating shipments around promotion timing<\/li>\n<li><strong>Dynamic pricing based on supply chain constraints:<\/strong> Adjusting promotions to match product availability<\/li>\n<\/ol>\n<div class=\"success-story\">\n<strong>Success Story: Target&#8217;s Integrated Promotional Planning<\/strong><\/p>\n<p>Target Corporation built a system that connects promotional planning with inventory management and supply chain operations. When it plans major sales events, the system alerts distribution centres and suppliers, adjusts reorder points, and changes delivery schedules. This cut out-of-stock situations during promotional periods by 15% and reduced excess inventory after those events by 12%.<\/p>\n<\/div>\n<h2>Actionable insight for businesses<\/h2>\n<p>To get the most from <a href=\"https:\/\/www.jasminedirectory.com\/blog\/what-a-good-advertisement-should-contain\/\" title=\"What a Good Advertisement Should Contain\">the impact of commercial<\/a> advertising in a crowded shopping market, businesses need specific strategies they can actually put in place and measure.<\/p>\n<h3>First-party data collection and activation<\/h3>\n<p>With privacy rules tightening and third-party cookies going away, first-party data is now the foundation of effective retail advertising. Here&#8217;s how to collect and use it:<\/p>\n<ul>\n<li><strong>Implement value exchanges:<\/strong> Offer real benefits (discounts, exclusive content, better experiences) in exchange for customer data<\/li>\n<li><strong>Create unified customer profiles:<\/strong> Combine data from every touchpoint (website, mobile app, in-store, customer service) into one clear view of each customer<\/li>\n<li><strong>Develop progressive profiling:<\/strong> Collect data a bit at a time so you build rich profiles without overwhelming customers<\/li>\n<li><strong>Activate data across channels:<\/strong> Use what you learn to personalise email, website, app, and in-store interactions<\/li>\n<\/ul>\n<div class=\"quick-tip\">\n<strong>Quick Tip:<\/strong> Consider setting up a <a href=\"https:\/\/www.jasminedirectory.com\">jasminedirectory.com<\/a> to improve your business&#8217;s online visibility and add another touchpoint for first-party data collection. Directories like <a  href=\"https:\/\/www.jasminedirectory.com\/\"   title=\"Jasmine Directory\" >Jasmine Directory<\/a> help businesses connect with people actively searching for specific products or services.\n<\/div>\n<h3>Contextual advertising strategies<\/h3>\n<p>As privacy concerns reshape digital advertising, <a href=\"https:\/\/www.jasminedirectory.com\/blog\/retargeting-without-tracking-cookies\/\" title=\"Retargeting Without Tracking Cookies\">contextual targeting has reemerged<\/a> as a strong strategy. The Interactive Advertising Bureau reports that contextual ads can reach 43% higher engagement than ads based only on user behaviour. Put these approaches to work:<\/p>\n<ol>\n<li><strong>Content categorisation:<\/strong> Place ads alongside content categories that fit your products<\/li>\n<li><strong>Sentiment analysis:<\/strong> Make sure your ads appear in content that reflects well on your brand category<\/li>\n<li><strong>Seasonal context:<\/strong> Line up advertising with seasonal shopping patterns and regional weather<\/li>\n<li><strong>Time-of-day optimisation:<\/strong> Adjust messaging based on how people shop at different hours<\/li>\n<\/ol>\n<div class=\"what-if\">\n<strong>What if:<\/strong> Your business could predict exactly what products a customer needs before they even search for them? <a href=\"https:\/\/www.jasminedirectory.com\/blog\/is-ai-transforming-digital-advertising-strategies\/\" title=\"Is AI Transforming Digital Advertising Strategies?\">Contextual advertising is moving<\/a> in this direction, with AI systems that analyse content consumption patterns to predict purchase intent with increasing accuracy. How would this <a href=\"https:\/\/www.jasminedirectory.com\/blog\/how-to-create-ads-people-actually-click-on\/\" title=\"How to Create Ads People Actually Click On\">change your advertising strategy<\/a>?\n<\/div>\n<h3>Measuring true advertising ROI<\/h3>\n<p>Retailers often struggle to measure advertising return, especially across several channels at once. These methods produce a more accurate ROI:<\/p>\n<ul>\n<li><strong>Multi-touch attribution:<\/strong> Give each touchpoint in the customer journey its share of the credit<\/li>\n<li><strong>Incrementality testing:<\/strong> Run controlled experiments to see the real lift from a campaign<\/li>\n<li><strong>Customer lifetime value (CLV) analysis:<\/strong> Measure advertising&#8217;s effect on long-term value, not just immediate sales<\/li>\n<li><strong>Contribution margin focus:<\/strong> Base ROI on profit contribution rather than revenue alone<\/li>\n<\/ul>\n<div class=\"fact\">\n<strong>Did you know?<\/strong> IBISWorld research finds that retailers using advanced attribution models report 27% higher advertising ROI than those relying on last-click attribution.\n<\/div>\n<h3>Advertising channel selection checklist<\/h3>\n<p>Use this checklist to weigh potential advertising channels for your retail business:<\/p>\n<ul>\n<li>Does this channel reach our target customer segments?<\/li>\n<li>Can we accurately measure performance and attribution?<\/li>\n<li>Does the channel support the ad formats and creative we need?<\/li>\n<li>Does the cost structure fit our margin requirements?<\/li>\n<li>Can we integrate its data with our existing systems?<\/li>\n<li>Does it allow the targeting precision we need?<\/li>\n<li>Can it scale if early results are good?<\/li>\n<li>Can we keep brand safety and the right context?<\/li>\n<\/ul>\n<h2>Valuable analysis for operations<\/h2>\n<p>Commercial advertising affects retail operations well beyond the marketing department. Seeing those connections can help a business improve its whole operating model.<\/p>\n<h3>The operational impact of advertising timing<\/h3>\n<p>When advertising campaigns run has ripple effects across retail operations. Analysis of U.S. Bureau of Labor Statistics data on retail workforce patterns shows clear links between advertising intensity and operational demands:<\/p>\n<table border=\"1\" cellpadding=\"5\" cellspacing=\"0\">\n<tr>\n<th>Advertising Timing Factor<\/th>\n<th>Operational Impact<\/th>\n<th>Optimisation Strategy<\/th>\n<\/tr>\n<tr>\n<td>Day-of-week ad scheduling<\/td>\n<td>20-35% variation in store traffic patterns<\/td>\n<td>Staggered staffing models aligned with ad exposure timing<\/td>\n<\/tr>\n<tr>\n<td>Promotional duration<\/td>\n<td>Extended fulfillment demands (2-3 days post-promotion)<\/td>\n<td>Temporary staffing extensions beyond promotion end dates<\/td>\n<\/tr>\n<tr>\n<td>Multi-channel campaign launches<\/td>\n<td>40-60% increase in customer service inquiries<\/td>\n<td>Chatbot implementation for common questions with human escalation<\/td>\n<\/tr>\n<tr>\n<td>Flash sale promotions<\/td>\n<td>Server load spikes and potential site performance issues<\/td>\n<td>Cloud-based elastic infrastructure with automatic scaling<\/td>\n<\/tr>\n<tr>\n<td>Seasonal campaign timing<\/td>\n<td>Supply chain pressure points and potential stockouts<\/td>\n<td>Vendor-managed inventory agreements with key suppliers<\/td>\n<\/tr>\n<\/table>\n<p>This is why marketing, operations, and IT need to plan advertising calendars together.<\/p>\n<h3>Advertising-driven operational innovations<\/h3>\n<p>Some retailers use advertising not just to drive sales but to reshape how they operate. These ideas include:<\/p>\n<ul>\n<li><strong>Demand shaping:<\/strong> Using targeted promotions to move demand to off-peak periods and smooth the operational load<\/li>\n<li><strong>Delivery slot optimisation:<\/strong> Advertising specific delivery windows to get more out of logistics<\/li>\n<li><strong>Remote shopping assistance:<\/strong> Promoting video-based shopping that connects home shoppers with in-store associates<\/li>\n<li><strong>Subscription conversion:<\/strong> Using advertising to move customers from one-time purchases to subscriptions, which makes inventory more predictable<\/li>\n<\/ul>\n<div class=\"callout\">\n<strong>Key Insight:<\/strong> Retailers who use advertising to shape demand report 18% higher asset utilisation rates and 22% lower peak-to-average ratios in operational load than those who use advertising only to maximise sales volume.\n<\/div>\n<h3>Cross-channel inventory optimisation<\/h3>\n<p>Retail advertising can help balance inventory across channels when it&#8217;s tied to operations systems. Supply chain specialists suggest that retailers should:<\/p>\n<ol>\n<li>Set up real-time inventory visibility across all channels<\/li>\n<li>Build channel-specific promotions based on inventory position<\/li>\n<li>Use dynamic pricing that reflects cross-channel availability<\/li>\n<li>Keep advertising templates ready to deploy for inventory balancing<\/li>\n<li>Set automatic triggers for promotions based on inventory thresholds<\/li>\n<\/ol>\n<div class=\"success-story\">\n<strong>Success Story: Nordstrom&#8217;s Inventory-Aware Marketing<\/strong><\/p>\n<p>Nordstrom built an &#8220;inventory-aware marketing&#8221; system that adjusts digital advertising spend based on product availability across stores and distribution centres. When inventory for a category gets out of balance across locations, the system shifts advertising targeting toward customers in regions with more stock. This cut markdowns by 15% while keeping sell-through rates steady.<\/p>\n<\/div>\n<h2>Strategic introduction for operations<\/h2>\n<p>Tying commercial advertising to retail operations opens up ways to stand out from competitors and run more efficiently. This section looks at how some retailers are reshaping their operating models through new advertising approaches.<\/p>\n<h3>Advertising as an operational intelligence tool<\/h3>\n<p>Beyond driving sales, advertising can be a useful source of operational intelligence. By studying how consumers respond, retailers can:<\/p>\n<ul>\n<li><strong>Spot emerging product trends:<\/strong> Early signals from ad engagement can inform purchasing and production decisions<\/li>\n<li><strong>Predict regional demand:<\/strong> Differences in response by geography help shape regional distribution<\/li>\n<li><strong>Test price sensitivity:<\/strong> Running ads at different price points offers clues for margin decisions<\/li>\n<li><strong>Judge competitive position:<\/strong> Comparing ad performance shows where a retailer is strong or weak<\/li>\n<\/ul>\n<p>Investopedia&#8217;s e-commerce coverage notes that this intelligence side of advertising is getting more valuable as markets grow more dynamic and consumer preferences shift faster.<\/p>\n<div class=\"fact\">\n<strong>Did you know?<\/strong> Retailers who use A\/B testing in their advertising to gather operational insights report 31% faster time-to-market for new products and 24% more accurate demand forecasts than those who don&#8217;t test market responses systematically.\n<\/div>\n<h3>The operational value of brand advertising<\/h3>\n<p>Direct response advertising tends to get more attention because its short-term impact is easy to measure, but brand advertising creates real operational value too:<\/p>\n<ol>\n<li><strong>Lower customer acquisition costs:<\/strong> Strong brands enjoy lower cost-per-acquisition, which makes marketing more efficient<\/li>\n<li><strong>Higher conversion rates:<\/strong> Brand recognition removes friction from the purchase process<\/li>\n<li><strong>Premium pricing power:<\/strong> Established brands command price premiums that improve margins<\/li>\n<li><strong>Supplier relationship leverage:<\/strong> Strong retail brands gain negotiating power with suppliers<\/li>\n<li><strong>Employee recruitment advantages:<\/strong> Known brands attract talent at lower recruitment cost<\/li>\n<\/ol>\n<div class=\"what-if\">\n<strong>What if:<\/strong> Your retail business could quantify the exact operational value of brand equity? Some retailers are developing sophisticated models that calculate the &#8220;brand premium&#8221; in terms of reduced friction costs across operations. How would this change your investment allocation between brand and performance advertising?\n<\/div>\n<h3>Digital infrastructure requirements for modern retail advertising<\/h3>\n<p>The way retail advertising has evolved brings new demands on digital infrastructure. CISA&#8217;s guidelines for commercial facilities stress how much retail operations depend on solid digital infrastructure. The main pieces include:<\/p>\n<ul>\n<li><strong>Customer data platforms (CDPs):<\/strong> Central repositories that unify customer data across touchpoints<\/li>\n<li><strong>Real-time decisioning engines:<\/strong> Systems that pick the best offers and messaging in milliseconds<\/li>\n<li><strong>Content management systems:<\/strong> Platforms that make it quick to create and deploy advertising creative<\/li>\n<li><strong>Attribution and analytics:<\/strong> Tools that measure advertising impact across channels and touchpoints<\/li>\n<li><strong>Privacy and consent management:<\/strong> Systems that keep you compliant with changing data rules<\/li>\n<\/ul>\n<p>Retailers should check their current setup against these needs to find gaps that could hold back advertising.<\/p>\n<h2>Actionable benefits for operations<\/h2>\n<p>Bringing commercial advertising together with retail operations produces specific, measurable gains: better efficiency, lower costs, and stronger customer experiences.<\/p>\n<h3>Demand forecasting precision<\/h3>\n<p>Advertising data gives signals that sharpen demand forecasts. IBISWorld&#8217;s research on online shopping trends shows that retailers who feed advertising response data into their forecasting models achieve:<\/p>\n<ul>\n<li>22% lower forecast error rates<\/li>\n<li>17% less safety stock required<\/li>\n<li>14% better in-stock rates for advertised items<\/li>\n<li>19% fewer markdowns on seasonal merchandise<\/li>\n<\/ul>\n<div class=\"quick-tip\">\n<strong>Quick Tip:<\/strong> Set up a standard process for feeding advertising performance data into your demand forecasting system. Even simple metrics like click-through rates and engagement patterns can improve forecast accuracy when they&#8217;re integrated properly.\n<\/div>\n<h3>Operational benefits of customer segmentation<\/h3>\n<p>The segmentation built for advertising also pays off across operations when you apply it more widely:<\/p>\n<table border=\"1\" cellpadding=\"5\" cellspacing=\"0\">\n<tr>\n<th>Operational Area<\/th>\n<th>Segmentation Application<\/th>\n<th>Measurable Benefit<\/th>\n<\/tr>\n<tr>\n<td>Store Operations<\/td>\n<td>Staff scheduling based on segment traffic patterns<\/td>\n<td>12-18% reduction in labour costs with maintained service levels<\/td>\n<\/tr>\n<tr>\n<td>Inventory Management<\/td>\n<td>Store-specific assortments based on local segment preferences<\/td>\n<td>9-15% improvement in inventory turnover<\/td>\n<\/tr>\n<tr>\n<td>Customer Service<\/td>\n<td>Segment-specific service protocols and training<\/td>\n<td>22-30% increase in customer satisfaction scores<\/td>\n<\/tr>\n<tr>\n<td>Returns Processing<\/td>\n<td>Segmented return policies based on customer value<\/td>\n<td>15-25% reduction in return processing costs<\/td>\n<\/tr>\n<tr>\n<td>Logistics Planning<\/td>\n<td>Delivery timing preferences by segment<\/td>\n<td>8-14% improvement in delivery route efficiency<\/td>\n<\/tr>\n<\/table>\n<p>To get these benefits, retailers should share customer segmentation models across departments rather than keeping them locked inside the marketing team.<\/p>\n<h3>Operational cost reduction through digital engagement<\/h3>\n<p>Advertising that pushes customers toward digital engagement can cut operational costs a lot. U.S. Bureau of Labor Statistics data on retail operations costs shows that digitally engaged customers cost less to serve:<\/p>\n<ol>\n<li><strong>Self-service adoption:<\/strong> Customers who engage with digital advertising are 37% more likely to use self-service, which lowers staffing needs<\/li>\n<li><strong>Digital receipt preference:<\/strong> Email and app-based receipts cut paper costs and speed up returns processing<\/li>\n<li><strong>Mobile app usage:<\/strong> App users generate 42% lower customer service costs than non-app customers<\/li>\n<li><strong>Click-and-collect selection:<\/strong> Customers who pick up in store cut last-mile delivery costs by up to 65%<\/li>\n<li><strong>Digital loyalty program participation:<\/strong> Digital loyalty members have 28% lower service recovery costs because issues get caught early<\/li>\n<\/ol>\n<div class=\"success-story\">\n<strong>Success Story: Boots UK&#8217;s Digital Engagement Strategy<\/strong><\/p>\n<p>Boots UK built an advertising strategy aimed at driving digital engagement, focusing on app downloads, digital loyalty card adoption, and online prescription management. Within 18 months, digital engagement rose 45% across their customer base, which brought a GBP 17.5 million annual cut in operational costs while lifting customer satisfaction scores by 22 points.<\/p>\n<\/div>\n<h3>Streamlining the path to purchase<\/h3>\n<p>Advertising done well can take friction out of buying and create operational efficiencies. Retailers should focus on approaches that reduce friction:<\/p>\n<ul>\n<li><strong>Pre-purchase education:<\/strong> Advertising that answers common questions cuts customer service inquiries<\/li>\n<li><strong>Clear availability messaging:<\/strong> Accurate stock information in ads prevents wasted store visits<\/li>\n<li><strong>Simplified value propositions:<\/strong> Clear messaging reduces decision paralysis and abandoned carts<\/li>\n<li><strong>Location-specific promotions:<\/strong> Geotargeted offers that send customers to the right locations<\/li>\n<\/ul>\n<p>By cutting these friction points, retailers can lift conversion rates while easing the load on staff and systems.<\/p>\n<h2>Strategic conclusion<\/h2>\n<p>The relationship between commercial advertising and the shopping industry keeps changing, which creates both challenges and opportunities for retailers of every size. As this article has shown, the retailers doing best treat advertising not as a standalone function but as part of their overall operational strategy.<\/p>\n<h3>Key strategic takeaways<\/h3>\n<p>A few points stand out from this look at commercial advertising in the shopping industry:<\/p>\n<ol>\n<li><strong>Data integration is non-negotiable:<\/strong> The walls between advertising data and operational data have to come down to unlock the full value<\/li>\n<li><strong>Channel boundaries are dissolving:<\/strong> The line between advertising channels and shopping channels keeps blurring<\/li>\n<li><strong>Personalisation at scale is the new standard:<\/strong> Customers expect relevant experiences everywhere they interact with you<\/li>\n<li><strong>Measurement must evolve:<\/strong> Simple attribution models no longer capture the full customer journey<\/li>\n<li><strong>Privacy and first-party data are foundational:<\/strong> Retail advertising will be built on data relationships customers agree to<\/li>\n<\/ol>\n<div class=\"callout\">\n<strong>Key Insight:<\/strong> The retailers who do well in the coming years will be the ones who tie their advertising and operational strategies together into a single experience that meets customers wherever and however they choose to shop.\n<\/div>\n<h3>Implementation roadmap<\/h3>\n<p>If you want to improve your commercial advertising, consider this phased roadmap:<\/p>\n<ul>\n<li><strong>Phase 1: Assessment and foundation<\/strong>\n<ul>\n<li>Audit current advertising performance and data collection practices<\/li>\n<li>Identify the operational metrics advertising affects<\/li>\n<li>Set up cross-functional teams spanning marketing and operations<\/li>\n<li>Put basic data integration in place between advertising and operational systems<\/li>\n<\/ul>\n<\/li>\n<li><strong>Phase 2: Integration and optimisation<\/strong>\n<ul>\n<li>Build unified customer profiles across touchpoints<\/li>\n<li>Create segment-specific operational protocols<\/li>\n<li>Add advanced attribution models<\/li>\n<li>Test inventory-aware advertising approaches<\/li>\n<\/ul>\n<\/li>\n<li><strong>Phase 3: Innovation and differentiation<\/strong>\n<ul>\n<li>Develop predictive models that anticipate customer needs<\/li>\n<li>Add real-time decisioning across channels<\/li>\n<li>Create closed-loop systems that feed operational insights back into advertising<\/li>\n<li>Build advertising technology that fits your own operational requirements<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As part of your digital strategy, consider listing your business in reputable <a href=\"https:\/\/www.jasminedirectory.com\">jasminedirectory.com<\/a> to improve visibility and connect with people actively searching for retail offerings in your category.<\/p>\n<h3>Future outlook<\/h3>\n<p>Looking ahead, a few trends will shape commercial advertising in the shopping industry:<\/p>\n<ul>\n<li><strong>AI-driven creative optimisation:<\/strong> Automated systems will generate and test thousands of creative variations in real time<\/li>\n<li><strong>Augmented reality shopping experiences:<\/strong> AR will close the gap between digital advertising and physical products<\/li>\n<li><strong>Sustainable advertising practices:<\/strong> Environmental impact will become a real consideration in advertising strategy<\/li>\n<li><strong>Hyper-local community engagement:<\/strong> Retailers will use advertising to build ties within specific communities<\/li>\n<li><strong>Contextual renaissance:<\/strong> As privacy concerns limit behavioural targeting, contextual relevance will matter more again<\/li>\n<\/ul>\n<div class=\"what-if\">\n<strong>What if:<\/strong> Advertising becomes so seamlessly integrated with shopping that consumers no longer perceive them as separate activities? The boundaries between content, community, commerce, and advertising continue to blur. How will your business adapt to a world where every interaction is simultaneously a brand touchpoint, a shopping opportunity, and a chance to gather valuable data?\n<\/div>\n<p>The retailers who do well as this changes will be the ones who treat commercial advertising not just as a way to drive short-term sales but as a strategic asset that shapes operations, builds lasting customer relationships, and creates a lasting edge over competitors.<\/p>\n<p>By putting the strategies, insights, and practices from this article to work, retail businesses can get the full value out of commercial advertising to grow, run more efficiently, and give customers strong experiences across every channel and touchpoint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld&#8217;s research on online shopping trends, 9.8 million households shopped online in 2024, up from 8.2 million in previous years. That jump shows how quickly buyers are moving to digital channels. Did you know? The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[742],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commercial Advertising and the Shopping Industry<\/title>\n<meta name=\"description\" content=\"Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld&#039;s research on online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Advertising and the Shopping Industry\" \/>\n<meta property=\"og:description\" content=\"Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld&#039;s research on online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Jasmine Business Directory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jasminedirectory\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robert.gombos\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-19T22:41:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T05:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2012\/08\/Jasmine-Directory-16-mai-2025-36.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gombos Atila Robert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jasminedir\" \/>\n<meta name=\"twitter:site\" content=\"@jasminedir\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/\"},\"author\":{\"name\":\"Gombos Atila Robert\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\"},\"headline\":\"Commercial Ads and the Shopping Industry\",\"datePublished\":\"2012-08-19T22:41:53+00:00\",\"dateModified\":\"2025-05-20T05:10:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/\"},\"wordCount\":3284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Jasmine-Directory-16-mai-2025-36.jpg\",\"keywords\":[\"Advertising\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/\",\"name\":\"Commercial Advertising and the Shopping Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Jasmine-Directory-16-mai-2025-36.jpg\",\"datePublished\":\"2012-08-19T22:41:53+00:00\",\"dateModified\":\"2025-05-20T05:10:21+00:00\",\"description\":\"Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld's research on online\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Jasmine-Directory-16-mai-2025-36.jpg\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/08\\\/Jasmine-Directory-16-mai-2025-36.jpg\",\"width\":1280,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/commercial-advertising-and-the-shopping-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Commercial Ads and the Shopping Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\",\"name\":\"Jasmine's Business Directory Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\",\"name\":\"Jasmine Business Directory\",\"alternateName\":\"Jasmine Directory\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-directory-logo-official.jpg\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-directory-logo-official.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jasmine Business Directory\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jasminedirectory\\\/\",\"https:\\\/\\\/x.com\\\/jasminedir\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/jasminedirectory\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/jasminedir\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/jasmine-directory\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\",\"name\":\"Gombos Atila Robert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936\",\"caption\":\"Gombos Atila Robert\"},\"description\":\"Gombos Atila Robert brings over 15 years of specialized experience in marketing, particularly within the software and Internet sectors. His academic background is equally robust, as he holds Bachelor\u2019s and Master\u2019s degrees in relevant fields, along with a Doctorate in Visual Arts.\",\"sameAs\":[\"https:\\\/\\\/atilagombos.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/robert.gombos\\\/\",\"https:\\\/\\\/www.instagram.com\\\/jasmine.directory\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/robertgombos\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Jasmine_Directory\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commercial Advertising and the Shopping Industry","description":"Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld's research on online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/","og_locale":"en_US","og_type":"article","og_title":"Commercial Advertising and the Shopping Industry","og_description":"Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld's research on online","og_url":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/","og_site_name":"Jasmine Business Directory","article_publisher":"https:\/\/www.facebook.com\/jasminedirectory\/","article_author":"https:\/\/www.facebook.com\/robert.gombos\/","article_published_time":"2012-08-19T22:41:53+00:00","article_modified_time":"2025-05-20T05:10:21+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2012\/08\/Jasmine-Directory-16-mai-2025-36.jpg","type":"image\/jpeg"}],"author":"Gombos Atila Robert","twitter_card":"summary_large_image","twitter_creator":"@jasminedir","twitter_site":"@jasminedir","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#article","isPartOf":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/"},"author":{"name":"Gombos Atila Robert","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/person\/088f91f4a09b0333a72c29560bcb6486"},"headline":"Commercial Ads and the Shopping Industry","datePublished":"2012-08-19T22:41:53+00:00","dateModified":"2025-05-20T05:10:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/"},"wordCount":3284,"commentCount":0,"publisher":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2012\/08\/Jasmine-Directory-16-mai-2025-36.jpg","keywords":["Advertising"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/","url":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/","name":"Commercial Advertising and the Shopping Industry","isPartOf":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2012\/08\/Jasmine-Directory-16-mai-2025-36.jpg","datePublished":"2012-08-19T22:41:53+00:00","dateModified":"2025-05-20T05:10:21+00:00","description":"Retail has changed a lot over the past decade, and online shopping revenues have climbed to record levels. According to IBISWorld's research on online","breadcrumb":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#primaryimage","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2012\/08\/Jasmine-Directory-16-mai-2025-36.jpg","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2012\/08\/Jasmine-Directory-16-mai-2025-36.jpg","width":1280,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/www.jasminedirectory.com\/blog\/commercial-advertising-and-the-shopping-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.jasminedirectory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Commercial Ads and the Shopping Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.jasminedirectory.com\/blog\/#website","url":"https:\/\/www.jasminedirectory.com\/blog\/","name":"Jasmine's Business Directory Blog","description":"","publisher":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jasminedirectory.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization","name":"Jasmine Business Directory","alternateName":"Jasmine Directory","url":"https:\/\/www.jasminedirectory.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-directory-logo-official.jpg","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-directory-logo-official.jpg","width":512,"height":512,"caption":"Jasmine Business Directory"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jasminedirectory\/","https:\/\/x.com\/jasminedir","https:\/\/www.linkedin.com\/company\/jasminedirectory\/","https:\/\/www.pinterest.com\/jasminedir\/","https:\/\/en.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/www.crunchbase.com\/organization\/jasmine-directory"]},{"@type":"Person","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/person\/088f91f4a09b0333a72c29560bcb6486","name":"Gombos Atila Robert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936","caption":"Gombos Atila Robert"},"description":"Gombos Atila Robert brings over 15 years of specialized experience in marketing, particularly within the software and Internet sectors. His academic background is equally robust, as he holds Bachelor\u2019s and Master\u2019s degrees in relevant fields, along with a Doctorate in Visual Arts.","sameAs":["https:\/\/atilagombos.com\/","https:\/\/www.facebook.com\/robert.gombos\/","https:\/\/www.instagram.com\/jasmine.directory\/","https:\/\/www.linkedin.com\/in\/robertgombos\/","https:\/\/en.wikipedia.org\/wiki\/Jasmine_Directory"]}]}},"_links":{"self":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts\/729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":0,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts\/729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/media\/23765"}],"wp:attachment":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/media?parent=729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/categories?post=729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/tags?post=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}