{"id":558,"date":"2010-02-10T06:56:35","date_gmt":"2010-02-10T12:56:35","guid":{"rendered":"http:\/\/www.blogadvertisingstore.com\/blog\/?p=294"},"modified":"2026-06-10T17:23:31","modified_gmt":"2026-06-10T22:23:31","slug":"broadcasting-innovation-blogcasting","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/broadcasting-innovation-blogcasting\/","title":{"rendered":"Broadcasting Innovation: Blogcasting"},"content":{"rendered":"<p>Blogcasting is content distribution that has grown up, combining the depth of blogging with the reach of broadcasting techniques. This guide covers how blogcasting works, how to set it up technically, and how to build audience engagement and revenue. Whether you&#8217;re a content creator, marketer, or business owner, you&#8217;ll find practical ways to spread your message through this communication channel.<\/p>\n<h2>Blogcasting fundamentals<\/h2>\n<p>Blogcasting merges traditional blogging with broadcasting principles into a hybrid content distribution model. Where conventional blogs depend mostly on written content, blogcasting adds audio, video, and interactive components to reach wider audiences across several platforms at once.<\/p>\n<p>Blogcasting takes the one-dimensional nature of <a href=\"https:\/\/www.jasminedirectory.com\/blog\/blog-advertising-a-superior-investment-to-other-marketing-strategies\/\" title=\"Blog advertising a superior investment to other marketing strategies\">blogging into a multi-channel communication strategy<\/a> and opens it up. The term appeared around 2005, when content creators started looking for ways to extend their reach beyond text-based posts.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> According to the University of Washington&#8217;s guide on evaluating sources, scholarly sources like academic journals have begun adopting blogcasting techniques to share research findings with broader audiences, which shows the model works across different content categories.<\/p>\n<\/div>\n<p>The main components of blogcasting include:<\/p>\n<ul>\n<li>A central blog or content hub<\/li>\n<li>Multimedia content (audio, video, graphics)<\/li>\n<li>Cross-platform distribution mechanisms<\/li>\n<li>Audience interaction capabilities<\/li>\n<li>Analytics tracking<\/li>\n<\/ul>\n<p>What separates blogcasting from traditional blogging is its emphasis on planned distribution. Blogs often depend on organic discovery or subscriptions, while blogcasting actively pushes content across multiple channels, the way broadcast media distributes programming.<\/p>\n<p>Consider George R.R. Martin&#8217;s <a href=\"https:\/\/georgerrmartin.com\/notablog\/\">George R.R. Martin&#8217;s Not A Blog<\/a>, which grew from a simple text blog into a multimedia platform. Martin keeps the &#8220;Not A Blog&#8221; name, but his platform now uses several media types and distribution channels that show modern blogcasting principles in action.<\/p>\n<p>For businesses, blogcasting is a structured way to keep messaging consistent while adapting content formats to different platforms and audience preferences. That flexibility makes it useful for content marketing strategies that need to reach different audience segments.<\/p>\n<h2>Technical implementation requirements<\/h2>\n<p>A working blogcasting system needs specific technical infrastructure. The good news is that many of these components are within reach even if your technical skill is limited, thanks to user-friendly platforms and tools.<\/p>\n<p>The foundation of any blogcasting setup is a durable content management system (CMS). WordPress is still the most popular choice because it&#8217;s flexible and has a large plugin ecosystem, but Ghost, Wix, or Squarespace can also work well as blogcasting hubs.<\/p>\n<p>Here is a breakdown of the key technical components:<\/p>\n<table border=\"1\" cellpadding=\"5\">\n<tr>\n<th>Component<\/th>\n<th>Function<\/th>\n<th>Popular Solutions<\/th>\n<\/tr>\n<tr>\n<td>Content Management System<\/td>\n<td>Central hub for content creation and management<\/td>\n<td>WordPress, Ghost, Drupal<\/td>\n<\/tr>\n<tr>\n<td>Media Hosting<\/td>\n<td>Storage and delivery of audio\/video content<\/td>\n<td>Libsyn, Buzzsprout, YouTube, Vimeo<\/td>\n<\/tr>\n<tr>\n<td>RSS Feed Generator<\/td>\n<td>Creates syndication feeds for content distribution<\/td>\n<td>Built-in CMS tools, FeedBurner, Feedly<\/td>\n<\/tr>\n<tr>\n<td>Email Marketing Platform<\/td>\n<td>Distributes content via email newsletters<\/td>\n<td>Mailchimp, ConvertKit, Substack<\/td>\n<\/tr>\n<tr>\n<td>Social Media Management<\/td>\n<td>Schedules and publishes content across social platforms<\/td>\n<td>Buffer, Hootsuite, SproutSocial<\/td>\n<\/tr>\n<tr>\n<td>Analytics Suite<\/td>\n<td>Tracks performance metrics across channels<\/td>\n<td>Google Analytics, Matomo, Chartbeat<\/td>\n<\/tr>\n<\/table>\n<p>Beyond these core components, good blogcasting means paying attention to the technical details that shape how people experience your content. Page load speed, mobile responsiveness, and accessibility features all matter for keeping audiences engaged across devices.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick Tip:<\/strong> Use a content delivery network (CDN) to improve loading times for media-rich blogcasts. Services like Cloudflare offer free tiers that noticeably improve performance for global audiences.<\/p>\n<\/div>\n<p>Audio and video equipment needs vary with your content strategy. Professional-grade gear produces higher quality output, but many blogcasters start with basic setups:<\/p>\n<ul>\n<li>Audio: USB microphone (Blue Yeti or Rode NT-USB), headphones, and basic acoustic treatment<\/li>\n<li>Video: Smartphone with a good camera or entry-level DSLR, ring light, and simple backdrop<\/li>\n<li>Software: Audacity for audio editing, DaVinci Resolve for video editing (both offer free versions)<\/li>\n<\/ul>\n<p>If you&#8217;re new to multimedia production, start with a single format such as audio before adding more media types. That way you can master one technical workflow before taking on more.<\/p>\n<h2>Content distribution architecture<\/h2>\n<p>The distribution architecture of blogcasting differs from traditional blogging because it uses a hub-and-spoke model. Your blog is the central hub, and the distribution channels are the spokes that extend your content&#8217;s reach.<\/p>\n<p>Good blogcasting takes a deliberate approach to distribution, with thought given to which platforms best serve your audience and goals.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> The 1031 Exchange Experts&#8217; <a href=\"https:\/\/www.1031exchange.com\/category\/blogcasts\/\">Blogcasts section<\/a> shows how specialized industries can adapt blogcasting to deliver complex information through multiple formats, which makes technical content more accessible to different audiences.<\/p>\n<\/div>\n<p>A full distribution architecture includes:<\/p>\n<ol>\n<li><strong>Primary Distribution:<\/strong> Your blog\/website, email newsletter, and RSS feeds<\/li>\n<li><strong>Secondary Distribution:<\/strong> Social media platforms, podcast directories, video platforms<\/li>\n<li><strong>Tertiary Distribution:<\/strong> Content syndication, web directories, community forums<\/li>\n<\/ol>\n<p>As you build your distribution architecture, think about using web directories to improve discoverability. Quality directories like <a href=\"https:\/\/www.jasminedirectory.com\">Jasmine Web Directory<\/a> can categorize your blogcast within relevant niches, so interested audiences can find your content more easily.<\/p>\n<p>Content repurposing does a lot of the work in distribution. A single piece of core content can become several formats:<\/p>\n<ul>\n<li>Blog post -> Podcast episode -> Video tutorial -> Infographic -> Social media snippets<\/li>\n<li>Interview -> Quote graphics -> Transcribed article -> Audio clips -> Email newsletter<\/li>\n<\/ul>\n<p>This gets more value from each content piece while meeting different audience preferences for how they take in information.<\/p>\n<div class=\"what-if\">\n<p><strong>What if:<\/strong> You created content once but published it in seven different formats across twelve platforms? How would that change your reach compared to a single blog post? Most blogcasters report 5-10x more engagement once they build a full distribution architecture.<\/p>\n<\/div>\n<p>Automation tools can smooth out distribution. Zapier, IFTTT, or native WordPress plugins can trigger distribution actions whenever new content goes live, which cuts manual work while keeping a consistent presence across platforms.<\/p>\n<p>Consider a content calendar that schedules not just creation but also distribution across channels. That keeps your presence steady and stops audience fatigue from posting everything everywhere at once.<\/p>\n<h2>Audience engagement metrics<\/h2>\n<p>You need to measure audience engagement to refine your blogcasting strategy. Traditional broadcasting metrics focus mainly on reach, but blogcasting metrics tell you more about how audiences interact with your content across several touchpoints.<\/p>\n<p>The most useful engagement metrics for blogcasting include:<\/p>\n<ul>\n<li><strong>Consumption Metrics:<\/strong> Page views, video views, podcast downloads, time on page<\/li>\n<li><strong>Interaction Metrics:<\/strong> Comments, shares, likes, saves, click-through rates<\/li>\n<li><strong>Subscription Metrics:<\/strong> Email subscribers, RSS subscribers, podcast subscribers<\/li>\n<li><strong>Conversion Metrics:<\/strong> Lead form completions, product purchases, affiliate link clicks<\/li>\n<\/ul>\n<p>When you read these metrics, watch trends rather than absolute numbers. A smaller but highly engaged audience often gives you more than a larger passive one.<\/p>\n<div class=\"callout\">\n<p>Engagement depth matters more than surface-level metrics. A 30% completion rate on a 45-minute podcast episode shows stronger engagement than a 95% completion rate on a 60-second video.<\/p>\n<\/div>\n<p>Cross-channel attribution is a real challenge in blogcasting analytics. Audiences often move through several platforms before they act. UTM parameters, custom landing pages, or dedicated promo codes for each channel can help you track which pathways drive the most valuable engagement.<\/p>\n<p>Research from the University of Washington&#8217;s guide on evaluating sources indicates that audiences engage differently with scholarly versus popular content formats. So blogcasters should adapt their engagement metrics to the content type rather than apply one standard to everything.<\/p>\n<p>Qualitative signals matter too. Content that draws thoughtful comments, sparks debate, or inspires user-generated content usually points to a deeper connection than content that just piles up passive views.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> Higher engagement numbers always mean better content performance.<br \/>\n<strong>Reality:<\/strong> Context matters enormously. A controversial post might rack up high engagement through negative reactions, while genuinely valuable content might get fewer interactions but build stronger audience relationships and drive more conversions.<\/p>\n<\/div>\n<p>For ongoing measurement, consider a balanced scorecard that weights different engagement metrics against your specific goals. That keeps you from optimizing for numbers that don&#8217;t match what you&#8217;re actually after.<\/p>\n<h2>Monetization strategies<\/h2>\n<p>Making money from blogcasting takes a mix of approaches that use the different content formats and distribution channels the medium already gives you. Traditional blogs lean heavily on display advertising, but blogcasting opens up several revenue streams.<\/p>\n<p>Here are the most effective monetization strategies for blogcasters:<\/p>\n<ol>\n<li><strong>Sponsorships and Advertising:<\/strong> Partner with brands for sponsored content across your blog, podcast, and video channels. The multi-format nature of blogcasting allows integrated sponsorships that reach audiences through different mediums.<\/li>\n<li><strong>Premium Content Models:<\/strong> Offer subscription access to exclusive blogcast content, early releases, or ad-free experiences.<\/li>\n<li><strong>Affiliate Marketing:<\/strong> Promote relevant products or services across your content, earning commissions on resulting sales.<\/li>\n<li><strong>Digital Products:<\/strong> Create and sell ebooks, courses, templates, or tools that complement your blogcast content.<\/li>\n<li><strong>Consulting and Services:<\/strong> Use your experience to offer consulting, speaking engagements, or customized services.<\/li>\n<\/ol>\n<p>Successful monetization comes from matching revenue strategies to your content strengths and your audience&#8217;s needs. A finance-focused blogcast might do well with premium subscriptions, while a DIY-oriented one might find more success with affiliate marketing for recommended tools.<\/p>\n<div class=\"success-story\">\n<p><strong>Success Story:<\/strong> The 1031 Exchange Experts turned their technical knowledge into a blogcasting operation that earns revenue through several streams. As their Blogcasts section shows, they combine educational content with service offerings, creating a natural path from free content to paid consulting.<\/p>\n<\/div>\n<p>When you add monetization, think about how it affects the audience&#8217;s experience. Heavy-handed monetization drives people away, especially when it gets in the way of the content. Aim for a balance where monetization adds to the value you provide rather than taking away from it.<\/p>\n<p>For newer blogcasters, a staged approach to monetization often works best:<\/p>\n<ol>\n<li>Build audience and establish authority (0-6 months)<\/li>\n<li>Add low-friction monetization like affiliate marketing (6-12 months)<\/li>\n<li>Introduce premium content offerings (12-18 months)<\/li>\n<li>Develop direct sponsorship relationships (18+ months)<\/li>\n<\/ol>\n<p>This phased approach lets you build trust before you introduce revenue models that ask more of your audience.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick Tip:<\/strong> Create monetization bundles that span your blogcasting ecosystem. A sponsor might pay for a package that includes a blog mention, podcast ad read, video product placement, and newsletter feature, better value than single-channel sponsorships.<\/p>\n<\/div>\n<h2>SEO optimization techniques<\/h2>\n<p>Search engine optimization for blogcasting takes a broad approach because multi-format content raises its own problems. Traditional SEO focuses mainly on text, but blogcasting SEO has to account for audio, video, and interactive elements.<\/p>\n<p>Effective blogcasting SEO starts with a content hub that properly indexes and contextualizes every content format. That usually involves:<\/p>\n<ul>\n<li>Detailed transcripts for audio and video content<\/li>\n<li>Comprehensive show notes with timestamps<\/li>\n<li>Structured data markup for different content types<\/li>\n<li>Internal linking between related content pieces<\/li>\n<\/ul>\n<p>Keyword research for blogcasting should go beyond standard search terms to include voice search queries, which tend to sound more conversational. That matters as podcast and video consumption keeps growing through voice-activated devices.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> According to Wix&#8217;s guide on podcast naming, the name you pick for your blogcast series has a big effect on discoverability. Their research shows descriptive, keyword-rich titles do better in search than creative but vague ones.<\/p>\n<\/div>\n<p>Technical SEO considerations for blogcasting include:<\/p>\n<ol>\n<li><strong>Media File Optimization:<\/strong> Properly named files with descriptive titles, alt text for images, and metadata for audio\/video files<\/li>\n<li><strong>Page Speed Management:<\/strong> Optimizing media file sizes and using lazy loading to keep performance up despite rich media<\/li>\n<li><strong>Mobile Responsiveness:<\/strong> Making sure every content format displays and works properly on mobile devices<\/li>\n<li><strong>XML Sitemaps:<\/strong> Creating dedicated sitemaps for different content types (video, podcast, blog)<\/li>\n<\/ol>\n<p>Content repurposing does double duty in blogcasting SEO. It extends reach, and it creates multiple entry points for search discovery. A podcast episode transcribed into a blog post can rank for text-based searches, while the audio version might show up in podcast directory searches.<\/p>\n<div class=\"callout\">\n<p>Create dedicated landing pages for each content series or topic cluster. These pages should include all related formats (text, audio, video) with the right schema markup, so search engines can understand how the different pieces relate.<\/p>\n<\/div>\n<p>Off-page SEO for blogcasting gains from the multi-channel model. Each distribution point creates a possible backlink. Encourage listeners and viewers to share by including easy sharing tools for each format.<\/p>\n<p>Regular content audits matter a lot for blogcasting SEO. As your library grows across formats, spotting chances to update, consolidate, or expand content is how you stay relevant in search.<\/p>\n<h2>Cross-platform integration<\/h2>\n<p>Cross-platform integration holds successful blogcasting together. Unlike single-format content, blogcasting needs smooth connections between platforms while keeping the messaging and branding consistent.<\/p>\n<p>The main challenges in cross-platform integration include:<\/p>\n<ul>\n<li>Keeping a consistent brand voice across platforms with different audience expectations<\/li>\n<li>Adapting content formats to platform-specific requirements without losing the core message<\/li>\n<li>Creating coherent user journeys between platforms<\/li>\n<li>Tracking performance across the integrated ecosystem<\/li>\n<\/ul>\n<p>Integration takes both technical work and planning. On the technical side, APIs and automation tools connect the platforms, while good planning keeps content coherent even as formats change.<\/p>\n<div class=\"what-if\">\n<p><strong>What if:<\/strong> Your audience could move smoothly between reading your blog, listening to your podcast, watching your videos, and engaging with your social content without feeling like they&#8217;ve hit disconnected channels? That connected experience is what separates advanced blogcasting from basic multi-channel publishing.<\/p>\n<\/div>\n<p>Cross-promotion does a lot to hold the platforms together. Each content piece should point to related content in other formats, creating natural paths for audiences to consume more of what you make. For example:<\/p>\n<ul>\n<li>Blog posts can embed relevant podcast episodes or videos<\/li>\n<li>Podcasts can direct listeners to expanded written content<\/li>\n<li>Videos can include calls-to-action for newsletter subscriptions<\/li>\n<li>Social posts can drive traffic to longer-form content<\/li>\n<\/ul>\n<p>Content scheduling across platforms needs thought. Some content works best when it goes out everywhere at once, while other approaches benefit from staggered releases that walk audiences through a planned path across platforms.<\/p>\n<p>Consider a content hub model where your website holds every content format and the distribution channels send traffic back to it. This makes analytics tracking simpler and gives you more control over the experience.<\/p>\n<div class=\"checklist\">\n<p><strong>Cross-Platform Integration Checklist:<\/strong><\/p>\n<ul>\n<li>Consistent visual branding across all platforms<\/li>\n<li>Unified messaging strategy with platform-appropriate adaptations<\/li>\n<li>Cross-referencing between content formats<\/li>\n<li>Integrated call-to-action strategy<\/li>\n<li>Consolidated analytics tracking<\/li>\n<li>Streamlined content management workflow<\/li>\n<\/ul>\n<\/div>\n<p>Platform-specific optimization still matters even with an integrated approach. Each platform has its own audience expectations and algorithmic preferences, and those should shape how you adapt your core content for it.<\/p>\n<h2>Analytics and performance tracking<\/h2>\n<p>You need thorough analytics to measure blogcasting performance across formats and channels. Single-format publishing is simpler, but blogcasting calls for an integrated approach that gives you both channel-specific insights and a full picture.<\/p>\n<p>Effective blogcasting analytics rest on:<\/p>\n<ol>\n<li><strong>Multi-platform Tracking:<\/strong> Using analytics tools for each content format (blog, podcast, video)<\/li>\n<li><strong>Unified Reporting:<\/strong> Bringing metrics from different platforms into shared dashboards<\/li>\n<li><strong>Cross-channel Attribution:<\/strong> Tracking how audiences move between formats<\/li>\n<li><strong>Conversion Pathing:<\/strong> Identifying which content combinations lead to the outcomes you want<\/li>\n<\/ol>\n<p>When you pick analytics tools, favor ones with API connections so you can build unified reporting. Common combinations include:<\/p>\n<ul>\n<li>Google Analytics for website tracking<\/li>\n<li>Chartable or Podtrac for podcast analytics<\/li>\n<li>YouTube Analytics or Vimeo Analytics for video performance<\/li>\n<li>Email platform analytics for newsletter engagement<\/li>\n<li>Data studio or Tableau for consolidated reporting<\/li>\n<\/ul>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> According to research referenced in the University of Washington&#8217;s guide on evaluating sources, content consumers usually interact with 3-5 pieces of content before making important decisions. That&#8217;s why it helps to track cross-format customer journeys rather than look at each content piece on its own.<\/p>\n<\/div>\n<p>Beyond standard engagement metrics, blogcasting analytics should look at how formats complement each other. Which blog posts drive the most podcast listens? Do video viewers become email subscribers at higher rates than blog readers?<\/p>\n<p>Cohort analysis is especially useful for blogcasting. By tracking how audiences found your content and what they did afterward, you can spot the most effective entry points and refine your content pathways.<\/p>\n<div class=\"callout\">\n<p>Use content tagging systems that work across formats so you can analyze performance by topic. This shows which subjects do best in each format, which helps you plan content more intentionally.<\/p>\n<\/div>\n<p>For businesses using blogcasting as part of their marketing, you have to connect content performance to business outcomes. That means integrating blogcasting analytics with CRM and sales data to get clear ROI measurements.<\/p>\n<p>Regular analytics reviews should shape your content strategy. Consider a monthly review cycle that looks at both format-specific metrics and cross-format patterns to find opportunities to improve.<\/p>\n<h2>Future broadcasting innovations<\/h2>\n<p>Blogcasting keeps changing as new technologies and shifting consumer habits push it in new directions. Understanding these trends helps content creators stay ahead and adapt.<\/p>\n<p>Several innovations are likely to shape the future of blogcasting:<\/p>\n<ol>\n<li><strong>AI-Enhanced Content Creation:<\/strong> Artificial intelligence tools that help with production, personalization, and optimization across formats<\/li>\n<li><strong>Interactive Content Experiences:<\/strong> Advanced interactive elements that turn passive consumption into participation<\/li>\n<li><strong>Decentralized Distribution:<\/strong> Blockchain-based platforms that offer new monetization models and direct creator-audience relationships<\/li>\n<li><strong>Spatial Computing Integration:<\/strong> Extended reality (XR) technologies that create immersive blogcasting experiences<\/li>\n<li><strong>Voice-First Interfaces:<\/strong> Content delivery optimized for smart speakers and voice assistants<\/li>\n<\/ol>\n<p>Bringing generative AI into blogcasting workflows is probably the most immediate change. These tools can help with content repurposing, translation, personalization, and even generating complementary content formats from primary sources.<\/p>\n<div class=\"what-if\">\n<p><strong>What if:<\/strong> Your blogcasting platform could automatically build personalized content experiences based on each user&#8217;s preferences and behavior? AI-driven customization is already appearing and will probably become standard within the next few years.<\/p>\n<\/div>\n<p>Examples from George R.R. Martin&#8217;s Not A Blog show that even established creators are trying new formats and distribution approaches. Martin&#8217;s shift from traditional blogging to multimedia storytelling shows how creators at every level are adapting to changing audience expectations.<\/p>\n<p>Decentralized technologies open up some interesting options for blogcasting monetization. Creator coins, NFT-based content access, and direct payment protocols could cut dependence on advertising and platform-controlled monetization.<\/p>\n<p>Content format convergence will probably speed up, with the lines between blogs, podcasts, videos, and social content getting blurrier. Successful blogcasters will need to think in terms of content ecosystems rather than separate formats.<\/p>\n<div class=\"callout\">\n<p>Get ready for the metaverse side of blogcasting by experimenting with spatial content formats now. Simple 360 degrees  videos or basic AR experiences can teach you a lot about how your content might work in more immersive settings later.<\/p>\n<\/div>\n<p>Privacy changes and the eventual end of third-party cookies will affect blogcasting analytics and distribution. Content creators can prepare by building first-party data relationships through newsletters, communities, and direct engagement.<\/p>\n<p>Above all, the future of blogcasting will likely lean toward community over broadcast-style distribution. Successful creators will build participatory ecosystems where audiences help shape content direction and even creation.<\/p>\n<div class=\"checklist\">\n<p><strong>Future-Proofing Your Blogcasting Strategy:<\/strong><\/p>\n<ul>\n<li>Experiment with emerging content formats before they become mainstream<\/li>\n<li>Build direct audience relationships that don&#8217;t depend on third-party platforms<\/li>\n<li>Develop first-party data collection with appropriate privacy controls<\/li>\n<li>Create flexible content architecture that can adapt to new distribution channels<\/li>\n<li>Explore community-building tools and strategies<\/li>\n<li>Stay informed about technological developments in media creation and distribution<\/li>\n<\/ul>\n<\/div>\n<p>Keep an eye on these trends while you focus on content quality and audience relationships, and you&#8217;ll be in a good position to keep up as digital content keeps changing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogcasting is content distribution that has grown up, combining the depth of blogging with the reach of broadcasting techniques. This guide covers how blogcasting works, how to set it up technically, and how to build audience engagement and revenue. Whether you&#8217;re a content creator, marketer, or business owner, you&#8217;ll find practical ways to spread your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,18],"tags":[762,739],"class_list":["post-558","post","type-post","status-publish","format-standard","category-blog-advertising","category-blogging","tag-blog-advertising","tag-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Broadcasting Innovation: Blogcasting<\/title>\n<meta name=\"description\" content=\"Blogcasting is content distribution that has grown up, combining the depth of blogging with the reach of broadcasting techniques. 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