{"id":29649,"date":"2026-06-22T08:46:09","date_gmt":"2026-06-22T13:46:09","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=29649"},"modified":"2026-06-22T08:46:09","modified_gmt":"2026-06-22T13:46:09","slug":"how-to-list-your-practice-in-a-california-based-law-firm-directory","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/how-to-list-your-practice-in-a-california-based-law-firm-directory\/","title":{"rendered":"How to list your practice in a California based law firm directory?"},"content":{"rendered":"<p>A managing partner called me last Tuesday at 11:40am, mid-coffee, asking whether directory listings still work in 2025 or whether she should spend the money on Google LSAs instead. I told her: it depends on what you sell, who you sell to, and whether you treat the listing as a billboard or a landing page. Then I asked her to send me her numbers and her profile URLs. What follows is the walkthrough I gave her, because I have had this conversation roughly forty times this year.<\/p>\n<h2>The Sacramento family law firm that called me last Tuesday<\/h2>\n<h3>Their backstory and why they reached out<\/h3>\n<p>Four attorneys, all licensed in California, focused on dissolutions and custody work in Sacramento and Placer counties. The managing partner founded it in 2017 after eight years at a larger regional shop. Most of their work came through LinkedIn referrals from financial advisers, a slow trickle from their website, and one aging Avvo profile that nobody had touched in years. The trigger for the call was a quarter where intake calls dropped 22% year-over-year, and she had spent two weekends reading about generative search results pushing law firm websites down the page.<\/p>\n<p>She was not panicked. She was annoyed. Those are different problems, and annoyed clients make better decisions.<\/p>\n<h3>The numbers they were working with<\/h3>\n<p>Here is what she sent over after the call:<\/p>\n<ul>\n<li>Average matter value: $7,800 (custody-heavy, some high-asset dissolutions)<\/li>\n<li>Signed-client conversion from intake call: 34%<\/li>\n<li>Intake calls per month, trailing six months: 41<\/li>\n<li>Current marketing spend: $4,200\/month (mostly Google Ads on broad family law terms)<\/li>\n<li>Cost per signed client, blended: roughly $610<\/li>\n<li>Existing directory listings: Avvo (claimed but stale), Justia (auto-generated), Google Business Profile (current), nothing else<\/li>\n<\/ul>\n<p>That cost per signed client is not bad for family law in Sacramento. I have seen plenty of firms north of $1,100 in the same market. But the lead volume was thin and the channel mix was fragile: kill the Google Ads budget and the firm would be down to two or three calls a week.<\/p>\n<h3>What was already on their plate<\/h3>\n<p>The associate attorneys were billing 32-38 hours a week, which is fine but not maxed out. The paralegal had capacity. Nobody had capacity to write 800-word lawyer bios or chase down review requests. This matters because the most common failure I see with directory strategy is firms signing up for six platforms in a month and then abandoning four of them by April. If you cannot maintain a profile, do not build it.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> The California State Bar requires every active licensee to maintain accurate contact information in its public attorney search, which is itself a directory. Many firms forget that this baseline listing exists and is often the first result when a prospective client searches an attorney&#8217;s name.<\/p>\n<\/div>\n<h2>Walking through the listing decision tree<\/h2>\n<h3>Free profile versus premium tier math<\/h3>\n<p>The first fork is always the same: free tier, paid tier, or skip entirely. I worked it out for her on a napkin, then in a spreadsheet, because napkins lie.<\/p>\n<figure class=\"diagram\" role=\"group\" aria-label=\"Directory Profile Lifecycle States\" aria-description=\"State diagram showing how a law firm directory profile transitions from Stale through Claimed, Rebuilt, Active, Steady, and Maintained states with quarterly refresh cycles.\">\n<pre class=\"mermaid\">stateDiagram-v2\r\n  [*] --&gt; Stale\r\n  Stale --&gt; Claimed : claim profile\r\n  Claimed --&gt; Rebuilt : rewrite headline &amp; bio\r\n  Rebuilt --&gt; Active : upgrade to premium\r\n  Active --&gt; Steady : 60-90 day ranking window\r\n  Steady --&gt; Maintained : quarterly refresh\r\n  Maintained --&gt; Steady : next 90-day cycle\r\n  Steady --&gt; [*]\r\n<\/pre><figcaption><strong>Figure 1.<\/strong> Directory profile lifecycle: from a stale, unclaimed Avvo listing to an actively maintained profile that compounds over quarterly refresh cycles.<\/figcaption><\/figure>\n<p>Her Avvo premium quote was $279\/month for the Sacramento family law category. At her conversion rates, she needs roughly one signed client every 17 months from that listing for it to break even on direct revenue alone. That is a stupidly low bar. The real question is not whether premium pays back. It is whether the free profile is already capturing the demand and the premium tier just shifts the same calls into a different bucket. I have seen that happen on Avvo specifically when a firm is already ranking organically for its founder&#8217;s name.<\/p>\n<p>Her test: keep the free Avvo profile, upgrade to premium for 90 days with strict tracking, and test it against a properly built listing on a general business directory where family law buyers also browse. We added a listing on <a href=\"https:\/\/www.jasminedirectory.com\">business directory<\/a> as the second leg of the test, because part of family law intake is what I call the &#8220;friend of the family&#8221; search pattern, where a referrer types the firm name plus the city into Google and lands wherever Google sends them. The more credible mentions out there, the easier that journey.<\/p>\n<h3>Which practice areas to claim first<\/h3>\n<p>Most directories let you claim several practice areas. Most lawyers claim too many. If you tick estate planning, personal injury, and family law, you look like a generalist, which is the kiss of death for fee-sensitive consumer legal services.<\/p>\n<p>We claimed three:<\/p>\n<ol>\n<li>Divorce and dissolution (their highest-value matter type)<\/li>\n<li>Child custody and visitation (their highest-volume matter type)<\/li>\n<li>High-asset divorce (their differentiator, only two of the four attorneys do this work)<\/li>\n<\/ol>\n<p>We deliberately skipped domestic violence, prenuptial agreements, and adoption, even though they take those cases occasionally. The point of a directory listing is to be the obvious answer for one specific buyer, not the plausible answer for everyone.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> Claiming more practice areas means more leads. <strong>Reality:<\/strong> Directory algorithms often rank profiles partly on click-through rate within a category. Diluting your listing across eight categories typically reduces CTR in your best category and pushes you down the rankings where you actually want to win.<\/p>\n<\/div>\n<h3>The geographic radius question<\/h3>\n<p>She wanted to set the service radius to all of Northern California. I pushed back. She handles cases throughout the Sacramento Valley, but the courthouse-specific knowledge that makes her firm worth $400\/hour is concentrated in three counties: Sacramento, Placer, and El Dorado. We set the primary location to Sacramento, with explicit mentions of those three counties in the bio. We did not list Bay Area cities, even though she would happily take a referral from one.<\/p>\n<p>This is counterintuitive for partners who came up in the 90s, when wider was better. In current directory ranking logic, specificity wins. A profile that screams &#8220;Roseville custody attorney&#8221; will outperform a profile that whispers &#8220;serving all of California&#8221; every time.<\/p>\n<h2>Building out the actual profile that converted<\/h2>\n<h3>Headline copy we tested and rejected<\/h3>\n<p>The headline field is usually 60-80 characters and it is the single highest-leverage piece of copy in the whole listing. We tried four versions over the first three weeks. I had her switch them on Mondays so weekly traffic comparisons were clean.<\/p>\n<table>\n<thead>\n<tr>\n<th>Headline version<\/th>\n<th>Click-through rate<\/th>\n<th>Calls in week<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Sacramento Family Law Attorneys Since 2017<\/td>\n<td>2.1%<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Experienced Divorce and Custody Lawyers Serving Northern California<\/td>\n<td>1.8%<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Sacramento Divorce Attorneys for High-Asset and Custody Cases<\/td>\n<td>4.7%<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>Custody-First Family Law: Placer, Sacramento, El Dorado<\/td>\n<td>5.3%<\/td>\n<td>9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The winner surprised me. &#8220;Custody-first&#8221; was a phrase the managing partner used offhand during our call when describing how the firm approaches dissolutions with children involved. It is not a term anyone searches for. But on a results page full of &#8220;experienced&#8221;, &#8220;trusted&#8221;, and &#8220;aggressive&#8221; family lawyers, it caught the eye. The lesson, which I keep relearning, is that directory copy competes with other directory copy, not with how people search.<\/p>\n<h3>The bio paragraph that pulled 3x traffic<\/h3>\n<p>The bio paragraph went through more revisions than the headline. The first draft, which the previous office manager had written, opened with &#8220;Our firm provides compassionate and dedicated legal representation to families across Northern California.&#8221; I deleted it without reading the second sentence. Every family law firm in the state says that.<\/p>\n<p>The version that ended up pulling roughly three times the profile-to-website traffic of the original opened like this: &#8220;We handle about 60 family law matters a year in Sacramento, Placer, and El Dorado counties. Most involve custody. Roughly a quarter involve business valuations, retirement account divisions, or other high-asset issues. If your case is straightforward and uncontested, we will tell you that during the consultation and refer you to a mediator we trust.&#8221;<\/p>\n<p>Four sentences. Concrete numbers. An explicit boundary on who they are not for. That last sentence does more work than the previous bio did in 400 words, because it signals competence and integrity in the same breath. Prospective clients are exhausted by performative empathy. They want to know if you can solve their problem.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick tip:<\/strong> Put a real number in your first two sentences. &#8220;We handled 47 custody matters last year&#8221; is more credible than &#8220;We have extensive experience in custody matters&#8221;. The number does not need to be huge; it needs to be specific.<\/p>\n<\/div>\n<h3>Photo and credential placement choices<\/h3>\n<p>We replaced the firm&#8217;s existing headshots, which had been taken in 2018 against a maroon backdrop, with simpler shots taken against a plain off-white wall. Phone camera, decent natural light, no logo overlay. The conversion lift from this alone was noticeable in the heat-map data on the profile, which directory platforms increasingly expose to claimed accounts.<\/p>\n<p>For credentials, we placed Super Lawyers and the California State Bar admission year at the top of the credentials section, and demoted the law school logos to the bottom. Law school matters less to consumer legal buyers than most attorneys want to believe. Years in practice and state-specific certifications outperform pedigree in every test I have run on consumer-facing listings.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> A polished, expensive headshot increases trust and bookings. <strong>Reality:<\/strong> Overly produced headshots can read as corporate and distant for consumer legal services. A clean, well-lit, recent photo where the attorney looks approachable typically outperforms studio shots in family law, immigration, and personal injury categories.<\/p>\n<\/div>\n<h2>What happened over the next 90 days<\/h2>\n<h3>Lead volume by week<\/h3>\n<p>Here is what the call log looked like, attributed by intake question &#8220;how did you find us?&#8221; plus URL parameters on the directory click-throughs.<\/p>\n<figure class=\"diagram\" role=\"group\" aria-label=\"Signed Clients by Acquisition Channel Over 90 Days\" aria-description=\"Pie chart showing distribution of 26 signed clients across four channels: 11 from directories, 3 from financial planner referrals, 7 from website and organic search, and 5 from Google Ads.\">\n<pre class=\"mermaid\">pie title Signed Clients by Channel (90-Day Test)\r\n  \"Directory (attributed)\" : 11\r\n  \"Financial planner referrals\" : 3\r\n  \"Website \/ Google organic\" : 7\r\n  \"Google Ads\" : 5\r\n<\/pre><figcaption><strong>Figure 2.<\/strong> Over the 90-day directory rebuild test, 11 signed clients were directly attributed to directory channels, 3 came via financial planners activated by the rebuilt profile, 5 from Google Ads, and 7 from other organic sources \u2014 blended cost per signed directory client: $76.<\/figcaption><\/figure>\n<table>\n<thead>\n<tr>\n<th>Period<\/th>\n<th>Directory-attributed calls<\/th>\n<th>Total intake calls<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Weeks 1-4 (baseline)<\/td>\n<td>2<\/td>\n<td>11<\/td>\n<\/tr>\n<tr>\n<td>Weeks 5-8 (post-rebuild)<\/td>\n<td>9<\/td>\n<td>16<\/td>\n<\/tr>\n<tr>\n<td>Weeks 9-13 (steady state)<\/td>\n<td>14<\/td>\n<td>22<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Note that total intake calls also rose, not just the directory-attributed ones. This is the halo effect I keep telling clients about and which they keep not believing until they see it in their own data. A potential client finds you on a directory, does not call immediately, googles your firm two days later, lands on your website, and calls from there. That call shows up as &#8220;website&#8221; or &#8220;Google&#8221; in your intake spreadsheet, but the directory listing did the work. The only way to measure it properly is to track the lift across all channels after a directory rebuild, not just the directly attributed clicks.<\/p>\n<figure class=\"diagram\" role=\"group\" aria-label=\"90-Day Directory Rebuild Timeline for Sacramento Family Law Firm\" aria-description=\"Timeline diagram showing key milestones across 13 weeks of directory profile rebuilding, including profile claims, headline tests, photo updates, review process setup, and resulting lead volume improvements.\">\n<pre class=\"mermaid\">timeline\r\n  title Sacramento Family Law Firm \u2014 90-Day Directory Rebuild\r\n  Week 1 : Claim Avvo profile\r\n       : Rewrite headline and bio\r\n  Week 2 : Upgrade to Avvo premium\r\n       : Add Jasmine Directory listing\r\n  Week 3 : A\/B headline testing begins\r\n       : \"Custody-First\" headline wins at 5.3% CTR\r\n  Week 4 : Baseline measured \u2014 2 directory calls of 11 total\r\n  Weeks 5-8 : Post-rebuild \u2014 9 directory calls of 16 total\r\n  Week 7 : New headshots replace 2018 photos\r\n  Week 10 : Paralegal starts 14-day post-closure review requests\r\n  Weeks 9-13 : Steady state \u2014 14 directory calls of 22 total\r\n  Week 13 : 90-day audit \u2014 $76 cost per signed client; 7 new reviews\r\n<\/pre><figcaption><strong>Figure 3.<\/strong> Week-by-week milestones of the Sacramento family law firm directory rebuild: from claiming stale profiles in week 1 to steady-state performance at week 13, with directory-attributed intake calls rising from 2 to 14 per four-week period.<\/figcaption><\/figure>\n<h3>Cost per signed client breakdown<\/h3>\n<p>Over the 90-day period, the firm spent $837 on premium directory placement (Avvo premium for three months, Jasmine Directory annual divided across the test, plus a smaller spend on a local Sacramento legal-specific listing). They signed 11 clients with directory attribution at an average matter value of $7,800, generating roughly $85,800 in matter revenue.<\/p>\n<p>Cost per signed client from directory channels, blended: $76. Yes, seventy-six dollars. Compared to her blended $610 across all channels, this is the kind of number that makes managing partners suspicious. I am suspicious of it too, in the sense that it will not hold at that level forever. The first 90 days after a properly rebuilt listing tend to overperform because the algorithm rewards new activity. The realistic steady-state number, based on the dozen or so similar engagements I have tracked over 12-18 months, is probably $180-$240 per signed client. Still excellent. Just not magic.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Most directory platforms recalibrate ranking signals on a 60-90 day rolling window, which means profile activity from three months ago counts for very little today. This is why firms that rebuild a profile see strong initial gains and then plateau, often blaming the platform when really the issue is that they stopped doing the work.<\/p>\n<\/div>\n<h3>The two referral sources we did not expect<\/h3>\n<p>Two surprises in the data. First, a small but consistent flow of referrals from financial planners who had googled the managing partner&#8217;s name plus &#8220;Sacramento&#8221; and landed on the rebuilt directory profile before clicking through to the firm website. Three signed clients came through this path in 90 days, all high-asset divorces, total matter value around $54,000. The financial planners were not actively looking for a directory; they wanted to verify the firm before referring. The directory listing functioned as a credibility check.<\/p>\n<p>Second, a paralegal at a different firm in Roseville sent two referrals after finding the listing while researching opposing counsel on a custody matter. She told the managing partner during the second referral that the bio paragraph, specifically the part about referring out uncontested cases, made her trust that the firm would not oversell. I would not have predicted either of these paths in advance.<\/p>\n<div class=\"what-if\">\n<p><strong>What if&#8230;<\/strong> the firm had skipped the directory rebuild and put the same $837 into Google Ads instead? Based on her existing $4,200\/month spend producing roughly 41 calls, that incremental $837 would have produced about eight additional calls, of which roughly three would have signed at her 34% conversion rate. Three signed clients versus eleven. The directory route produced 3.7x more signed business per dollar in this specific case, though I would not bet my career on that multiple holding in every market.<\/p>\n<\/div>\n<h2>Principles I now apply to every directory listing<\/h2>\n<h3>Treating the profile as a landing page<\/h3>\n<p>The mental shift that helped this firm most was understanding that a directory profile is not a phonebook entry. It is a landing page that happens to live on someone else&#8217;s domain. Every choice you would make on a high-converting landing page applies: clear value proposition above the fold, social proof in the right places, a specific call to action, no walls of text, and copy written for the actual buyer rather than for other lawyers reading your bio.<\/p>\n<p>I borrow ideas from outside legal marketing constantly. The structured-practice approach used in consulting case interview prep, where candidates iterate against feedback loops, maps surprisingly well to directory testing. There is a useful piece on <a href=\"https:\/\/www.hackingthecaseinterview.com\/pages\/case-interview-examples-and-practice\">deliberate practice patterns from case interview preparation<\/a> that I share with associates when explaining why we revise headline copy weekly rather than monthly. Tight feedback loops beat occasional grand redesigns.<\/p>\n<h3>Why review velocity beats review count<\/h3>\n<p>Most attorneys obsess over total review count. Directory algorithms care more about review velocity, which is the rate at which new reviews arrive. A profile with 47 reviews where the last one came 11 months ago will lose to a profile with 14 reviews where the last three arrived in the past 60 days. This is not a guess; it is observable in ranking patterns across Avvo, Google, and most legal-specific directories.<\/p>\n<p>For this firm, we set up a process where the paralegal sends a review request 14 days after matter closure, by email and SMS, with a direct link. Not a QR code on a business card, not a vague &#8220;we appreciate reviews&#8221; line in the closing letter. A specific link, sent at the moment of highest goodwill, which for family law is usually a week or two after the final judgement. The firm went from zero new reviews in the prior six months to seven new reviews in 90 days. The Avvo rating ticked up from 8.9 to 9.2 over the same window, which sounds small until you realise that almost every ranking algorithm treats that gap as meaningful.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> You should ask every client for a review. <strong>Reality:<\/strong> You should ask every client you would happily represent again for a review. Asking dissatisfied clients for reviews is how you get one-star write-ups that take eight positive reviews to mathematically offset. Be selective; the algorithm and your sanity will thank you.<\/p>\n<\/div>\n<h3>The quarterly refresh cadence<\/h3>\n<p>Every 90 days, I have the firm update three things: the bio paragraph (with a new specific number or recent case type), at least one piece of media (a recent talk, an article, a court win that can be described without violating confidentiality), and the practice area weighting if intake patterns have shifted. This takes the paralegal roughly two hours per quarter. It keeps the profile active in the eyes of the ranking algorithm and, more importantly, it forces the firm to articulate what is actually changing in the practice. The discipline is more useful than the SEO bump.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Profiles that are updated at least once per quarter typically see 15-30% higher organic visibility within their directory than profiles that have not been touched in 12+ months, based on data I have pulled from claimed accounts I manage. The signal is consistent across platforms even when the specific algorithm is opaque.<\/p>\n<\/div>\n<h2>How this plays out for solos versus 15-attorney firms<\/h2>\n<h3>Budget under $300 monthly<\/h3>\n<p>If you are a solo with $300\/month or less to spend on directories, the calculus changes. Skip premium upgrades entirely for the first 90 days. Build out every free profile you qualify for: California State Bar, Google Business Profile, Avvo free tier, Justia, one or two general business directories like the one I linked earlier, and any county bar association directories you are eligible for. Spend the budget instead on a decent photographer for a one-time shoot ($200-$400) and a copywriter to draft the bio properly ($150-$300 for a focused brief). The compounding return on better core assets beats premium directory placement at this budget level, every time I have tested it.<\/p>\n<p>The exception is if you practice in a high-fee niche where a single signed client covers a year of premium placement. Then upgrade one platform, the one your buyer actually uses, and ignore the rest.<\/p>\n<h3>Working a niche practice area<\/h3>\n<p>For niche practices (aviation law, water rights, agricultural employment, complex appellate work), directory strategy looks completely different. Volume is the wrong metric. You might get four directory-attributed enquiries a year, two of them serious, one of them signing for a $90,000 matter. The math still works, but you cannot run weekly headline tests with that traffic. Instead, focus on profile depth: write a longer bio with case examples (anonymised), include downloadable resources where the platform allows it, and invest in being listed in two or three specialist directories rather than ten general ones. The <a href=\"https:\/\/www.casebasix.com\/pages\/case-interview-examples\">structured industry-specific approach used in consulting case preparation<\/a> is a decent mental model: depth in a vertical beats breadth across verticals when the buyer pool is small.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick tip:<\/strong> For niche practices, include the names of statutes, regulations, or case types that your ideal client would search for. A water rights attorney who mentions &#8220;pre-1914 appropriative rights&#8221; in the bio will out-rank one who only mentions &#8220;water law&#8221;, because the specific phrase matches how knowledgeable buyers (or their advisers) actually search.<\/p>\n<\/div>\n<h3>When the timeline is six weeks not six months<\/h3>\n<p>Sometimes a firm calls in panic mode. A senior partner left, a referral source dried up, intake fell off a cliff, and they need calls in six weeks. The 90-day rebuild I described does not fit. In that situation, my approach is different and less elegant.<\/p>\n<p>Week one, rewrite the headline and bio on the two highest-traffic existing profiles. Do not rebuild from scratch; surgical edits only. Week two, push hard on review velocity: contact the last 30 closed clients with a personal note (not an automated email) requesting reviews. Week three, upgrade to premium on the single platform where your buyer is most likely to land. Weeks four through six, run paid search alongside, not instead, because directory listings take 30-45 days to move meaningfully in rankings and you need calls now. After week six, audit what worked and unwind what did not.<\/p>\n<p>This compressed approach typically produces 60-70% of the results of the proper 90-day rebuild, at roughly the same cost, with significantly more risk. I do not love recommending it, but it works when the alternative is layoffs.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> Directory listings are a slow channel and not suitable for urgent lead generation. <strong>Reality:<\/strong> Directory profiles can produce calls within days of a well-executed rebuild, particularly if the existing profile was underbuilt rather than absent. The slow part is ranking improvement, not initial visibility. A claimed and complete profile sees calls; only ranking gains compound over months.<\/p>\n<\/div>\n<p>One last thing the Sacramento managing partner asked me, near the end of our follow-up call at the 90-day mark: would I do this same playbook again next quarter, or had we reached the point of diminishing returns? My answer was that we had not yet hit the ceiling on her current directory mix, but we would within another two quarters, and at that point the conversation shifts to content marketing and earned referrals from the financial planners we had accidentally activated. Directory listings are a foundation, not a strategy. Build the foundation well, then build something on top of it. If your foundation is a stale Avvo profile from 2019, fix that first, this month, before you spend another dollar on anything else.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A managing partner called me last Tuesday at 11:40am, mid-coffee, asking whether directory listings still work in 2025 or whether she should spend the money on Google LSAs instead. I told her: it depends on what you sell, who you sell to, and whether you treat the listing as a billboard or a landing page. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-29649","post","type-post","status-publish","format-standard","has-post-thumbnail","category-directories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to list your practice in a California based law firm directory?<\/title>\n<meta name=\"description\" content=\"A managing partner called me last Tuesday at 11:40am, mid-coffee, asking whether directory listings still work in 2025 or whether she should spend the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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