{"id":29572,"date":"2026-08-21T04:41:09","date_gmt":"2026-08-21T09:41:09","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=29572"},"modified":"2026-08-21T04:41:09","modified_gmt":"2026-08-21T09:41:09","slug":"the-best-directories-for-australian-sole-practitioners","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/the-best-directories-for-australian-sole-practitioners\/","title":{"rendered":"The best directories for australian sole practitioners"},"content":{"rendered":"<h2>The 11pm quote request that never came<\/h2>\n<p>A plumber I worked with in Parramatta (let&#8217;s call him Dave, because his name is Dave) checked his phone at 11pm one Tuesday in March 2023. Two missed calls, both from numbers he didn&#8217;t recognise. He rang back the next morning. Both jobs had gone to someone else by 7am. One was a burst pipe in Castle Hill worth roughly $1,400 in labour and parts. The other was a hot water system replacement, maybe $2,800.<\/p>\n<p>Dave wasn&#8217;t doing anything wrong, exactly. He had a website. He had a Google Business Profile. What he didn&#8217;t have was a presence on the four directories those two customers actually used to find a tradie at 10:47pm. He was invisible at the moment buying intent peaked, which is the only moment that pays.<\/p>\n<p>This is the pattern I see across every sole practitioner audit I run, whether it&#8217;s a solicitor in Adelaide or a remedial massage therapist in Newcastle. The work is fine. The pricing is fine. The discovery layer is broken.<\/p>\n<h3>Why your competitors keep winning local searches<\/h3>\n<p>Your competitor isn&#8217;t necessarily better at the job. They are better at being found. When I pull the directory footprints of the top three results for &#8220;conveyancer Geelong&#8221; or &#8220;electrician Bondi&#8221; or &#8220;physio Toowoomba&#8221;, the winners consistently appear in 7 to 12 directories with completed profiles. The ones calling me wondering why the phone doesn&#8217;t ring appear in 2 or 3, usually with placeholder text and a stock photo of a stethoscope or a hard hat.<\/p>\n<p>Google notices this. So do the actual humans clicking through.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Australian consumers check an average of 3.7 business directories before making a purchase decision, and 89% read reviews before contacting a business, according to <a href=\"https:\/\/www.jasminedirectory.com\/blog\/top-5-australian-business-directories-every-sme-should-make-use-of\/\">Jasmine Business Directory<\/a>.<\/p>\n<\/div>\n<h3>The invisible cost of being unlisted<\/h3>\n<p>Most sole practitioners cannot tell me what a missed lead costs them, which is part of the problem. If your average job is $600 and your close rate from a directory-sourced enquiry is around 30% (a reasonable figure across trades), then every missed enquiry costs roughly $180 in expected revenue. Three missed enquiries a week is $28,000 a year. That is not a rounding error. That is a holiday and a new ute deposit.<\/p>\n<p>The cost compounds because directories feed each other. A listing on Hipages with strong reviews lifts your Google ranking, which lifts your direct site traffic, which gives you more reviews to syndicate. Skip the first domino and the rest never fall.<\/p>\n<h3>What sole practitioners lose each quarter<\/h3>\n<p>I ran a rough audit on 14 sole practitioners across NSW and Victoria in Q4 2023. The ones with under 4 directory listings averaged 11 inbound enquiries per month. The ones with 8 or more averaged 34. Same trades, similar suburbs, similar pricing. The gap is not subtle.<\/p>\n<h2>Filtering directories that actually convert<\/h2>\n<p>Before I name names, the filtering logic matters more than the list. There are perhaps 60 directories worth considering in Australia. Maybe 8 of them will return your time investment. The rest are graveyards of expired listings and forgotten passwords.<\/p>\n<h3>Domain authority versus referral traffic<\/h3>\n<p>SEO consultants love talking about domain authority. Clients love asking about it. The slightly uncomfortable truth: domain authority is useful for ranking signals, but it does not tell you whether anyone actually clicks through to your profile. Yellow Pages Australia has a DA in the high 70s. That does not mean it sends you customers. It means Google respects the link.<\/p>\n<p>Use Ahrefs or SEMrush to check the directory&#8217;s organic traffic to its <em>category pages<\/em>, not its homepage. If &#8220;\/plumbers\/sydney&#8221; gets 400 monthly visits, that is the pool you are fishing in. If it gets 12, save your effort.<\/p>\n<h3>Trade-specific versus general listings<\/h3>\n<p>General directories cast a wide net. Trade-specific directories cast a smaller net into deeper water. A listing on the Law Society of NSW&#8217;s &#8220;Find a Solicitor&#8221; tool will produce fewer total visitors than a Yellow Pages listing, but the visitors who arrive are already in legal-buying mode. Conversion rates I have measured sit around 14% for specialist directories versus 2-4% for general ones.<\/p>\n<p>You want both. The general directories handle volume and SEO signal. The specialist directories handle qualified intent.<\/p>\n<h3>Free tiers worth your time<\/h3>\n<p>Most directories offer a free tier. Most free tiers are deliberately crippled to push you to paid. A few are genuinely useful as-is. The test I apply: does the free tier allow a clickable website link, a phone number, photos, and review collection? If yes, claim it. If no (looking at you, certain bidding-platform free tiers), skip it.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> More directory listings always mean more leads. <strong>Reality:<\/strong> After about 10 quality listings, the marginal return drops sharply. I have seen practitioners with 40 listings underperform practitioners with 8 well-maintained ones. The work is in profile depth, not profile count.<\/p>\n<\/div>\n<h2>Eight Australian directories ranked by lead quality<\/h2>\n<p>This ranking reflects what I have actually seen drive enquiries for sole practitioners across trades, allied health, and professional services in the last 18 months. Your results will vary by region and industry, but the order is a reasonable starting point.<\/p>\n<figure class=\"diagram\" role=\"group\" aria-label=\"Directory lead flow for Australian sole practitioners\" aria-description=\"Sankey diagram showing enquiry volume flowing from eight Australian directories through high, mid, and low quality tiers into converted clients or lost leads.\">\n<pre class=\"mermaid\">\r\nsankey-beta\r\n  Google Business,High Quality Leads,50\r\n  Industry Bodies,High Quality Leads,30\r\n  Word of Mouth,Mid Quality Leads,20\r\n  Yellow Pages,Mid Quality Leads,15\r\n  True Local,Mid Quality Leads,10\r\n  Hipages,Mid Quality Leads,25\r\n  Oneflare,Low Quality Leads,20\r\n  Yelp Australia,Low Quality Leads,10\r\n  High Quality Leads,Converted Clients,60\r\n  Mid Quality Leads,Converted Clients,35\r\n  Low Quality Leads,Converted Clients,8\r\n  Mid Quality Leads,Lost Leads,35\r\n  Low Quality Leads,Lost Leads,22\r\n<\/pre><figcaption><strong>Figure 1.<\/strong> How directory sources funnel into lead quality tiers and ultimately into converted clients. Google Business Profile and industry body listings dominate the high-quality lead channel.<\/figcaption><\/figure>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<thead>\n<tr>\n<th>Directory<\/th>\n<th>Best for<\/th>\n<th>Typical cost (sole practitioner)<\/th>\n<th>Lead quality (1-5)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Business Profile<\/td>\n<td>All local trades and services<\/td>\n<td>Free<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Hipages<\/td>\n<td>Trades (plumbing, electrical, building)<\/td>\n<td>$200-$800\/month subscription<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Yellow Pages Australia<\/td>\n<td>Established services, older demographics<\/td>\n<td>Free to $150\/month<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Oneflare<\/td>\n<td>Trades, events, lifestyle services<\/td>\n<td>Pay-per-lead, $8-$60 per quote<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>True Local<\/td>\n<td>Suburb-level visibility, reviews<\/td>\n<td>Free<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Word of Mouth<\/td>\n<td>Professional services, allied health<\/td>\n<td>Free to $89\/month<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Yelp Australia<\/td>\n<td>Hospitality, retail, beauty<\/td>\n<td>Free<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Industry-specific (Law Society, AHPRA, MBA)<\/td>\n<td>Regulated professions<\/td>\n<td>Free to $300\/year<\/td>\n<td>5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Hipages and the trades reality check<\/h3>\n<p>Hipages dominates trade enquiry mindshare in Australia. It is also the platform tradies complain about most. Both things can be true. The subscription model means you pay for leads whether you close them or not, and the lead is shared with up to three other tradies. I have one electrician client in Melbourne who calculated his Hipages cost per conversion at $312 in mid-2023, which is workable for $4,000 switchboard jobs and ruinous for $180 power point installs.<\/p>\n<p>The rule I give clients: Hipages works if your average job value is above $1,500 and your close rate is above 25%. Below that, the maths gets ugly fast.<\/p>\n<h3>Yellow pages australia in 2024<\/h3>\n<p>People dismiss Yellow Pages because it sounds like 1998. The directory itself still pulls roughly 2 million monthly visits according to SimilarWeb estimates I last checked in late 2023. That traffic skews older (45+) and more affluent, which is exactly the demographic paying full freight for solicitors, accountants, and home renovations. Claim the free listing. Do not pay for the upgraded one unless you can attribute revenue to it.<\/p>\n<h3>Oneflare, ServiceSeeking and the bidding trap<\/h3>\n<p>Bidding platforms run on a simple psychological exploit: they make you feel like you are choosing whether to bid, when really you are choosing whether to compete on price against three desperate competitors. I have watched skilled tradies discount themselves 30% below their normal rate to win Oneflare jobs that then turn into nightmares because the customer was, predictably, shopping on price.<\/p>\n<p>Use these platforms to fill genuinely quiet weeks. Do not build your business on them.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Businesses listed on multiple directories see an average 42% increase in discovery rates compared to those relying solely on their website, per Jasmine Directory&#8217;s SME analysis.<\/p>\n<\/div>\n<h3>True local, word of mouth, and yelp australia<\/h3>\n<p>True Local works as a passive SEO citation more than an active lead source. The free listing is worth 20 minutes of your time and basically nothing more. Word of Mouth is genuinely useful for allied health and professional services because the audience self-selects for people who care about referrals and reviews. Yelp Australia is a ghost town outside hospitality. The Australian audience never adopted it the way Americans did. I would not bother unless you run a cafe or a salon.<\/p>\n<h2>Industry-specific platforms most operators miss<\/h2>\n<p>This is where I find the biggest gains in audits. Every regulated profession in Australia has an official register or association directory. Most practitioners forget these exist after their first year of practice. They are usually free, trusted by Google, and the visitors are already qualified.<\/p>\n<h3>Legal directories for solo practitioners<\/h3>\n<p>The Law Society of NSW &#8220;Find a Solicitor&#8221; tool, the Law Institute of Victoria&#8217;s referral service, and the Queensland Law Society&#8217;s directory all offer free listings to members. Beyond the official bodies, the <a href=\"https:\/\/www.bloomtools.com\/blog\/2025-top-australian-business-directories-to-boost-your-visibility\">Bloomtools 2025 directory roundup<\/a> lists several specialist legal platforms worth investigating. For solo practitioners in family law, conveyancing, or wills, these listings convert at 8-15% in my experience, which is roughly four times the rate of general directories.<\/p>\n<h3>Health and allied health registers<\/h3>\n<p>AHPRA&#8217;s register is non-negotiable for any registered health practitioner. It is also a search destination patients actually use to verify credentials. Beyond that, profession-specific bodies (APA for physios, AASW for social workers, Osteopathy Australia, ANTA for naturopaths) all maintain &#8220;find a practitioner&#8221; tools. Health Engine and HotDoc are bookings-first platforms but function as directories too, and their integration with appointment scheduling closes the loop in a way most directories cannot.<\/p>\n<h3>Trades-licensed body listings<\/h3>\n<p>Master Plumbers, Master Builders, NECA (electrical), and state-based licensing bodies all run member directories. The traffic volumes are modest. The trust signal is enormous. A &#8220;Master Plumber&#8221; badge on a quote document has measurably lifted close rates for two of my clients (one in Geelong, one on the Central Coast), and the directory listing is the source of that badge&#8217;s authority.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick tip:<\/strong> If you belong to any trade body, professional association, or chamber of commerce, audit their website this week for a member directory. Roughly 70% of the members I survey have forgotten their own association lists them, and the profiles are usually 10% complete.<\/p>\n<\/div>\n<h2>Profile elements that move the needle<\/h2>\n<p>A claimed-but-empty profile is worse than no profile. It signals abandonment. Google and customers both read this as &#8220;probably out of business.&#8221; Filling the profile properly takes 45 to 90 minutes per directory. Do it once, do it well, and you will not need to touch it for 6 months.<\/p>\n<h3>The 47-character business description test<\/h3>\n<p>Most directory descriptions allow 150 to 500 characters. Most practitioners write either 12 characters (&#8220;Plumber in Sydney&#8221;) or 500 characters of forgettable mush (&#8220;We are a dedicated team committed to excellence in customer service blah blah blah&#8221;). The first 47 characters of your description are what shows in search previews on many directories. They need to do real work.<\/p>\n<p>The structure I use: [specific service] + [specific location] + [specific differentiator]. Example: &#8220;Emergency plumber, Inner West Sydney, 24\/7 fixed-price quotes.&#8221; That is 60 characters and it tells a midnight searcher exactly what they need to know.<\/p>\n<h3>Photo count and conversion data<\/h3>\n<p>BrightLocal&#8217;s 2023 consumer review survey found that listings with 10+ photos receive substantially more clicks than those with fewer. In my own tracking across Google Business Profile data for 22 clients, profiles with 15-25 photos averaged 2.3x the direction requests of profiles with 0-5 photos. The photos do not need to be professional. They need to be real, recent, and varied: your van, your workspace, before-and-after shots, your face.<\/p>\n<p>Stock photography actively hurts you. Customers spot it instantly and read it as evasiveness.<\/p>\n<h3>Review velocity that triggers ranking<\/h3>\n<p>It is not the total review count that matters most. It is the rate at which new reviews arrive. A profile with 47 reviews, the most recent from 14 months ago, ranks below a profile with 11 reviews where the latest is 8 days old. Google&#8217;s local algorithm treats review velocity as a freshness signal, and the effect compounds with response rate.<\/p>\n<p>Aim for 2 new reviews per month minimum. Respond to every review within 72 hours, including the bad ones, especially the bad ones.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Businesses with consistent directory listings across multiple platforms see a 73% improvement in local search rankings, according to Jasmine Directory&#8217;s analysis of Australian businesses.<\/p>\n<\/div>\n<h2>Tracking what each listing returns<\/h2>\n<p>Here is the part everyone skips. Without tracking, you cannot know which directories pay for themselves. I have audited practitioners spending $700 a month on a paid listing that produces zero attributable leads. They keep paying because cancelling feels risky. Tracking removes that fear.<\/p>\n<h3>UTM tagging your directory links<\/h3>\n<p>Every directory that allows a clickable website URL should get a unique UTM-tagged link. The format I use:<\/p>\n<p><code>https:\/\/yoursite.com.au\/?utm_source=hipages&amp;utm_medium=directory&amp;utm_campaign=profile<\/code><\/p>\n<p>This shows up in Google Analytics as a discrete traffic source. After 90 days, you will know exactly which directories sent visitors and which of those visitors converted (assuming you have goal tracking set up, which you should). Tools like Google&#8217;s Campaign URL Builder make this a 30-second job per directory.<\/p>\n<p>Phone tracking is trickier but solvable with platforms like CallRail or WhatConverts, which assign unique phone numbers to each directory listing. The cost runs $45-$100 per month for a small business, and the clarity it produces is worth ten times that.<\/p>\n<h3>Cost per qualified lead benchmarks<\/h3>\n<p>&#8220;Qualified lead&#8221; means a person who matches your target customer profile and shows real buying intent, not someone asking if you do free quotes for a job in Perth when you are based in Hobart. The benchmarks I work with:<\/p>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Acceptable CPL<\/th>\n<th>Good CPL<\/th>\n<th>Excellent CPL<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Trades (general)<\/td>\n<td>$80-$120<\/td>\n<td>$40-$80<\/td>\n<td>Under $40<\/td>\n<\/tr>\n<tr>\n<td>Legal services<\/td>\n<td>$180-$300<\/td>\n<td>$90-$180<\/td>\n<td>Under $90<\/td>\n<\/tr>\n<tr>\n<td>Allied health<\/td>\n<td>$50-$90<\/td>\n<td>$25-$50<\/td>\n<td>Under $25<\/td>\n<\/tr>\n<tr>\n<td>Accounting\/bookkeeping<\/td>\n<td>$120-$200<\/td>\n<td>$60-$120<\/td>\n<td>Under $60<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If a paid directory is producing leads above the &#8220;acceptable&#8221; range for three consecutive months, it is not earning its place.<\/p>\n<div class=\"what-if\">\n<p><strong>What if&#8230;<\/strong> you discovered that 80% of your directory-sourced leads were coming from just two platforms, and the other six were costing you $340 a month between them for almost nothing? This is what happens in roughly 6 out of 10 audits I run. The fix is not adding more directories. The fix is cutting the dead weight and reinvesting the savings into the two that work.<\/p>\n<\/div>\n<h3>When to cut a paid listing<\/h3>\n<p>My rule: any paid listing that has not produced an attributable lead in 90 days gets paused (not cancelled, paused). If 60 more days pass without a lead, it gets cancelled. The 90\/60 split matters because some directories have ranking inertia. A profile that looks dead in month two sometimes lights up in month three after Google&#8217;s index catches up. Beyond 5 months, though, you are subsidising someone else&#8217;s revenue.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> If you cancel a paid listing, your free listing will be downgraded or buried. <strong>Reality:<\/strong> Some directories do this. Most do not. Even those that do generally restore visibility within a few weeks. The fear of the downgrade keeps more practitioners trapped in bad subscriptions than the actual downgrade ever costs.<\/p>\n<\/div>\n<h2>Your next seven days<\/h2>\n<p>Reading this article and doing nothing about it for six weeks (which is what usually happens) is worse than not reading it. Here is what to do this week, in order.<\/p>\n<figure class=\"diagram\" role=\"group\" aria-label=\"Seven-day directory claim and optimisation schedule\" aria-description=\"Gantt chart mapping the recommended week of directory activity for Australian sole practitioners: auditing, copywriting, claiming three directories, adding photos, and setting up tracking.\">\n<pre class=\"mermaid\">\r\ngantt\r\n  title Seven-Day Directory Setup Plan\r\n  dateFormat YYYY-MM-DD\r\n  section Day 1-2\r\n    Audit current listings   :a1, 2026-06-06, 1d\r\n    Write master NAP copy    :a2, after a1, 1d\r\n  section Day 3-4\r\n    Claim Google Business    :b1, 2026-06-08, 1d\r\n    Claim industry body      :b2, after b1, 1d\r\n  section Day 5-6\r\n    Claim Yellow Pages       :c1, 2026-06-10, 1d\r\n    Add photos to profiles   :c2, after c1, 1d\r\n  section Day 7\r\n    Set up UTM tracking      :d1, 2026-06-12, 1d\r\n<\/pre><figcaption><strong>Figure 2.<\/strong> A practical seven-day rollout schedule: write your master NAP copy first, then claim three directories in parallel verification windows, finishing with UTM tracking setup.<\/figcaption><\/figure>\n<h3>Three claims to file by Friday<\/h3>\n<p>Pick three directories from the table above that you are not currently listed on. For most sole practitioners, the starting trio should be Google Business Profile (if somehow not claimed), your relevant industry body, and either Yellow Pages or Word of Mouth depending on your sector. Claiming a listing takes 15 to 40 minutes, including the verification step (which is usually a postcard or a phone call).<\/p>\n<p>Do all three before Friday. The verification delays will run in parallel, so by the following week you will have three new live profiles. While you are at it, consider adding a curated general directory like <a  href=\"https:\/\/www.jasminedirectory.com\/\"   title=\"Jasmine Directory\" >Jasmine Directory<\/a> as a citation source. It will not flood you with leads, but it adds a clean structured citation Google can read.<\/p>\n<h3>Profile copy you can write tonight<\/h3>\n<p>Open a blank document. Write the following five things:<\/p>\n<p>(1) Your business name exactly as it appears on your ABN registration. (2) Your service area, named by suburb, not by vague region. (3) A 60-character description following the [service] + [location] + [differentiator] formula. (4) A 280-character expanded description for directories with more space. (5) Your top five services as a comma-separated list.<\/p>\n<p>This document is your master copy. Paste from it into every directory profile so your NAP (name, address, phone) and core copy match exactly across platforms. NAP consistency is one of the strongest local SEO signals there is, and inconsistency is the single most common error I find in audits. Twelve different spellings of &#8220;Pty Ltd&#8221; across twelve directories will quietly cap your ranking forever.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> A Melbourne cafe increased foot traffic by 340% in 2018 through deliberate directory placements, according to a case study referenced by Jasmine Directory. The operator&#8217;s note in the source is telling: the win came from choosing the right platforms and optimising each profile, not from listing everywhere.<\/p>\n<\/div>\n<h3>Setting up monthly performance reviews<\/h3>\n<p>Block 45 minutes in your calendar for the last Friday of every month. Call it &#8220;directory review&#8221; and treat it like a tax deadline. In that 45 minutes, do four things: check Google Analytics for traffic from each UTM-tagged directory link, log new reviews received across all platforms, respond to any unanswered reviews, and add 2-3 new photos to your top two performing profiles.<\/p>\n<p>After three months of these reviews, the picture clears up dramatically. You will know which directories pay and which do not. You will see review velocity trending up or down. You will catch the listing that mysteriously got flagged or suspended (this happens more often than you would think, especially after address changes).<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick tip:<\/strong> Most sole practitioners I work with resist the monthly review until they do it twice. After the second one, when they spot the $89\/month listing that has produced exactly one lead in 60 days, they become evangelists. Sometimes finding the leak is more motivating than finding the win.<\/p>\n<\/div>\n<p>One last observation, more attitude than advice: directories are not the whole story, and any consultant who tells you they are is selling you something. They are the discovery layer. The conversion layer is your website, your phone manner, and how fast you reply to enquiries. I have seen practitioners with perfect directory presences fail because they took 11 hours to return a quote request, and practitioners with mediocre listings thrive because they answered the phone on the second ring at 7pm on a Sunday. Fix the directories. Then fix the responsiveness. In that order, because nothing else matters if nobody knows you exist.<\/p>\n<p>Start with the three claims by Friday. The rest follows from there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 11pm quote request that never came A plumber I worked with in Parramatta (let&#8217;s call him Dave, because his name is Dave) checked his phone at 11pm one Tuesday in March 2023. Two missed calls, both from numbers he didn&#8217;t recognise. He rang back the next morning. Both jobs had gone to someone else [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-29572","post","type-post","status-publish","format-standard","has-post-thumbnail","category-directories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The best directories for australian sole practitioners<\/title>\n<meta name=\"description\" content=\"The 11pm quote request that never came A plumber I worked with in Parramatta (let&#039;s call him Dave, because his name is Dave) checked his phone at 11pm one\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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