{"id":29003,"date":"2026-10-15T03:00:00","date_gmt":"2026-10-15T08:00:00","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=29003"},"modified":"2026-09-26T11:00:44","modified_gmt":"2026-09-26T16:00:44","slug":"display-ads-failing-add-directory-citations-first","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/","title":{"rendered":"Display Ads Failing? Add Directory Citations First"},"content":{"rendered":"<p>Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per acquisition had drifted from GBP 62 to GBP 147 in eight months. His creative was fine. His audiences weren&#8217;t broken. The landing page converted at 3.1% from organic traffic. So what was the problem?<\/p>\n<p>His business was a ghost outside of Google. Three citations across the open web. Inconsistent NAP data. No verified presence on the directories his prospects actually checked before picking up the phone. The display ads were doing their job, getting clicks. The clicks were failing because nothing else confirmed that his company existed in any serious way.<\/p>\n<p>I&#8217;ve seen this pattern enough times that I now refuse to onboard a display campaign for a client who hasn&#8217;t built a citation foundation first. What follows is the framework I use, call it the <strong>Citation-First Display (CFD) framework<\/strong>, and the reasoning behind why sequencing matters more than budget.<\/p>\n<h2>Why display ads underperform without citations<\/h2>\n<p>Display ads sell attention. Citations give buyers a reason to believe you. When you serve attention to a buyer who can&#8217;t independently check your credibility, the click is wasted.<\/p>\n<h3>The trust deficit in cold traffic<\/h3>\n<p>Cold display traffic is the most sceptical traffic you&#8217;ll ever buy. These people didn&#8217;t search for you. They were doing something else, reading a recipe, checking football scores, scrolling LinkedIn, and your banner interrupted them. The default mental state is suspicion.<\/p>\n<p>I ran a small test in 2023 with a B2B services client: identical creative, identical landing page, identical audience. The only variable was whether the company name returned a clean third-party citation profile when prospects searched it after the click. The version with citations converted at 4.2%. The version where the brand looked invisible converted at 1.3%. Same ad spend. Triple the leads.<\/p>\n<h3>Verification signals buyers seek post-click<\/h3>\n<p>Watch a session recording sometime. After someone clicks a display ad and lands on a site they&#8217;ve never heard of, a meaningful percentage opens a new tab and searches the brand name. They&#8217;re not looking at your site. They&#8217;re looking at what other people say about you.<\/p>\n<figure class=\"article-image\">\n  <img src=\"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/developer-workspace-smartphone-code-display-desk-setup-directories.jpg\" alt=\"Modern developer workspace with smartphone displaying code on stand next to coffee cup and monitor, illustrating the technical setup required for building online business presence.\" width=\"1280\" height=\"703\" loading=\"lazy\" decoding=\"async\"\/><figcaption>Developer Workspace with Smartphone and Code<\/figcaption><\/figure>\n<p>What they want to find, in order of importance:<\/p>\n<ul>\n<li>A Google Business Profile with reviews<\/li>\n<li>Listings on directories they recognise<\/li>\n<li>Consistent address and phone number across sources<\/li>\n<li>Industry-specific platform presence (Houzz for builders, Avvo for lawyers, Clutch for agencies)<\/li>\n<li>A LinkedIn company page that doesn&#8217;t look abandoned<\/li>\n<\/ul>\n<p>If those signals are missing, the click dies. You paid for it anyway.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> In 2025, <a href=\"https:\/\/www.jasminedirectory.com\">Web Directory<\/a>, with roughly half of those searches happening on mobile. Display ads compete with that verification behaviour, not against it.<\/p>\n<\/div>\n<h3>Conversion drop-offs traced to absent listings<\/h3>\n<p>I track post-click search behaviour using Microsoft Clarity, branded search lift in Google Search Console, and (where the client allows it) Hotjar funnels. Across roughly 40 audits in the last three years, the pattern holds: when a brand has fewer than 15 verified citations, display CPA runs 60 to 110% higher than identical campaigns for brands with 40+ citations in the same vertical.<\/p>\n<p>That&#8217;s not a clever attribution model. That&#8217;s just what the numbers do.<\/p>\n<h2>The citation-first display framework defined<\/h2>\n<p>The framework is simple: you don&#8217;t switch on display spend until your citation profile passes a readiness threshold. The work happens in sequence, not in parallel, because parallel work means you&#8217;re paying premium media rates while the trust infrastructure is still being built.<\/p>\n<h3>Origin of the sequencing principle<\/h3>\n<p>This isn&#8217;t my invention. The sequencing logic comes from direct response print advertising in the 1980s. You wouldn&#8217;t run a full-page Wall Street Journal ad until your fulfilment operation, customer service script, and reference customer list were ready. Display is the digital version of buying expensive interruption. The same prerequisites apply.<\/p>\n<p>I formalised the framework around 2019 after losing a retainer because a client insisted on running display before we&#8217;d finished citation work. The campaign tanked. He blamed me. He was right to, because I&#8217;d agreed to do it in the wrong order.<\/p>\n<h3>Four pillars: presence, consistency, depth, density<\/h3>\n<table>\n<thead>\n<tr>\n<th>Pillar<\/th>\n<th>Definition<\/th>\n<th>Minimum Standard<\/th>\n<th>Common Tool<\/th>\n<th>Audit Frequency<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Presence<\/td>\n<td>Listed on the directories your buyers actually check<\/td>\n<td>15+ tier-one citations<\/td>\n<td>BrightLocal, Whitespark<\/td>\n<td>Quarterly<\/td>\n<\/tr>\n<tr>\n<td>Consistency<\/td>\n<td>NAP data identical across every citation<\/td>\n<td>98%+ exact match<\/td>\n<td>Yext, Moz Local<\/td>\n<td>Monthly<\/td>\n<\/tr>\n<tr>\n<td>Depth<\/td>\n<td>Listings include hours, photos, services, descriptions<\/td>\n<td>80%+ profile completeness<\/td>\n<td>Manual audit<\/td>\n<td>Bi-annually<\/td>\n<\/tr>\n<tr>\n<td>Density<\/td>\n<td>Citations across general, niche, and geographic directories<\/td>\n<td>3+ types represented<\/td>\n<td>Semrush Listings<\/td>\n<td>Annually<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Most agencies focus on presence and stop. That&#8217;s why their results are mediocre. Density is what actually moves trust scores in buyer perception, because a recognised industry-specific listing carries more weight than three more general business listings.<\/p>\n<h3>How it differs from standard PPC playbooks<\/h3>\n<p>Standard PPC playbooks treat citations as a separate SEO concern and run display in isolation. The CFD framework treats citations as the prerequisite media-buying infrastructure, the same way you wouldn&#8217;t run TV spots without a working phone number.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> Display ads and citations are unrelated channels managed by different teams. <strong>Reality:<\/strong> They&#8217;re sequential layers of the same trust infrastructure. The display ad is the offer; the citations are the references the buyer checks before accepting it.<\/p>\n<\/div>\n<h2>Building your citation foundation layer<\/h2>\n<p>Before any display dollar is spent, the citation layer needs to be built and verified. This usually takes 30 to 60 days for a single-location business and 60 to 120 days for multi-location.<\/p>\n<h3>Tier-one directories worth prioritising<\/h3>\n<p>I sort citations into three tiers. Tier one is non-negotiable; tier two depends on industry; tier three is for density.<\/p>\n<p>Tier one, which every business needs: Google Business Profile, Bing Places, Apple Business Connect, Facebook, LinkedIn Company, Yelp, and at least two curated general directories. Jasmine Directory falls into this last group for businesses serving UK or English-speaking markets. It&#8217;s one of the older curated directories with manual vetting, which matters because algorithmic directories now carry less weight as trust signals than they did in 2015.<\/p>\n<p>Tier two is industry-specific: Houzz, Angi, Thumbtack for home services; Avvo, FindLaw for legal; Clutch, G2 for B2B services; TripAdvisor, OpenTable for hospitality. Skip these and your citation profile looks generic.<\/p>\n<p>Tier three is geographic and chamber listings: local newspaper directories, BID sites, regional business associations. These aren&#8217;t sexy but they fill in the density pillar.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Curated directories that manually vet listings (rather than scraping data) tend to produce structured data markup that search engines treat as more authoritative. Jasmine Directory, for instance, claims 100% valid schema across its listings, a technical detail most marketers ignore but which affects how citations are parsed by knowledge graphs.<\/p>\n<\/div>\n<h3>NAP consistency rules with examples<\/h3>\n<p>NAP, meaning Name, Address, Phone, is the basics of citation hygiene. If you do nothing else right, do this.<\/p>\n<p>The rules sound obvious until you actually audit a client and find six different versions of their address.<\/p>\n<table>\n<thead>\n<tr>\n<th>Field<\/th>\n<th>Wrong<\/th>\n<th>Right<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Business name<\/td>\n<td>&#8220;Smith &amp; Co. Plumbing Ltd&#8221;<\/td>\n<td>&#8220;Smith and Co Plumbing&#8221;<\/td>\n<td>Pick one canonical form; use it everywhere<\/td>\n<\/tr>\n<tr>\n<td>Address line<\/td>\n<td>&#8220;Suite 4, 12 High St.&#8221;<\/td>\n<td>&#8220;12 High Street, Suite 4&#8221;<\/td>\n<td>Format must match Companies House \/ utility bills<\/td>\n<\/tr>\n<tr>\n<td>Phone<\/td>\n<td>&#8220;+44 20 7946 0000&#8221; vs &#8220;0207 946 0000&#8221;<\/td>\n<td>Single international format everywhere<\/td>\n<td>Algorithms hash phone strings literally<\/td>\n<\/tr>\n<tr>\n<td>Postcode<\/td>\n<td>&#8220;SW1A1AA&#8221; or &#8220;SW1A 1 AA&#8221;<\/td>\n<td>&#8220;SW1A 1AA&#8221;<\/td>\n<td>Single space, capitalised, match Royal Mail format<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Pick a canonical format. Document it. When you submit a new citation, copy-paste from the document. Don&#8217;t retype.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick tip:<\/strong> Create a single text file called &#8220;NAP_canonical.txt&#8221; with your exact business name, address, phone, and category strings. Every team member submitting citations copies from this file. Sounds basic; it eliminates 80% of the consistency errors I find in audits.<\/p>\n<\/div>\n<h3>Industry-specific platforms most marketers skip<\/h3>\n<p>The lazy citation strategy is to submit to the top 50 general directories and call it done. The good citation strategy includes the obscure platform that 70% of your buyers actually use.<\/p>\n<p>Examples I&#8217;ve seen ignored repeatedly:<\/p>\n<ul>\n<li><strong>Solicitors:<\/strong> The Law Society Find a Solicitor (still drives consultations in 2025)<\/li>\n<li><strong>Accountants:<\/strong> ICAEW Find a Chartered Accountant<\/li>\n<li><strong>Builders:<\/strong> FMB (Federation of Master Builders) directory<\/li>\n<li><strong>Therapists:<\/strong> Counselling Directory and BACP listings<\/li>\n<li><strong>Restaurants:<\/strong> Resy, regional food blogger directories, SquareMeal<\/li>\n<li><strong>SaaS:<\/strong> Capterra, GetApp, SourceForge, and yes, SourceForge still ranks<\/li>\n<\/ul>\n<p>Each industry has three or four of these. Find them by searching &#8220;[your service] directory [your city]&#8221; and clicking through the first three pages. The ones that appear consistently are the ones that matter.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> More citations are always better. <strong>Reality:<\/strong> 25 high-quality, industry-relevant citations outperform 200 random general listings. After about 60 citations, marginal returns drop to near zero, and spammy directory submission services can actively harm you.<\/p>\n<\/div>\n<h2>Layering display campaigns on top<\/h2>\n<p>Once the foundation passes the readiness threshold (more on what that looks like later), the display layer becomes far more effective. The same creative converts better. The same audiences respond more. There&#8217;s no magic to it: buyers who check and find legitimacy are more willing to convert.<\/p>\n<h3>Retargeting audiences shaped by directory visits<\/h3>\n<p>Here&#8217;s a tactic most teams miss: when you have a meaningful directory presence, you can retarget visitors who came from those directories.<\/p>\n<p>The setup: install your tracking pixel (Meta, Google, LinkedIn) on your website. Create custom audiences segmented by referrer. Visitors who arrived from Yelp, your industry directory, or a curated business directory go into a high-intent retargeting bucket. Visitors who arrived from cold display go into a different bucket.<\/p>\n<p>The high-intent bucket converts at 3 to 5x the rate of cold retargeting in my experience. Bid higher. Show different creative. Treat them as known buyers, not browsers.<\/p>\n<h3>Creative messaging that mirrors citation content<\/h3>\n<p>Your display ad creative should echo the language used in your top citations. If your Yelp profile emphasises &#8220;same-day emergency call-outs,&#8221; your display ad shouldn&#8217;t talk about &#8220;comprehensive solutions,&#8221; it should reinforce the same-day promise. Consistency between channels reduces friction at the moment of decision.<\/p>\n<p>I do this by literally copy-pasting the top three review excerpts from a client&#8217;s main directory listings, then writing display headlines that triangulate around those phrases. The ads start to feel like they&#8217;re confirming what buyers already half-believe, instead of making fresh claims they have to check.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> A verified badge on a directory listing measurably increases click-through to the underlying business website. The visual cue acts as a third-party endorsement before the buyer reads a single word of the listing content.<\/p>\n<\/div>\n<h3>Bid adjustments based on citation maturity<\/h3>\n<p>Citation maturity isn&#8217;t binary. It&#8217;s a curve. I bid display campaigns differently based on where a client sits on that curve.<\/p>\n<table>\n<thead>\n<tr>\n<th>Citation Maturity<\/th>\n<th>Verified Listings<\/th>\n<th>NAP Consistency<\/th>\n<th>Display Bid Approach<\/th>\n<th>Expected CPA Range<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Embryonic<\/td>\n<td>0-10<\/td>\n<td>Below 70%<\/td>\n<td>Don&#8217;t run display<\/td>\n<td>N\/A, fix foundation<\/td>\n<\/tr>\n<tr>\n<td>Developing<\/td>\n<td>11-25<\/td>\n<td>70-89%<\/td>\n<td>Branded retargeting only<\/td>\n<td>GBP 40-GBP 90<\/td>\n<\/tr>\n<tr>\n<td>Established<\/td>\n<td>26-50<\/td>\n<td>90-97%<\/td>\n<td>Full prospecting + retargeting<\/td>\n<td>GBP 25-GBP 60<\/td>\n<\/tr>\n<tr>\n<td>Mature<\/td>\n<td>51+<\/td>\n<td>98%+<\/td>\n<td>Aggressive scaling<\/td>\n<td>GBP 15-GBP 45<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The numbers will vary by industry. The principle won&#8217;t.<\/p>\n<h2>Worked scenario: local HVAC brand<\/h2>\n<p>Theory is cheap. Here&#8217;s a worked example from a client I&#8217;ll call NorthernHeat (not their real name; they prefer not to be quoted by name in articles, which is fair).<\/p>\n<h3>Starting metrics and citation gaps<\/h3>\n<p>NorthernHeat is a Manchester-based HVAC contractor that installs and services boilers, heat pumps, and commercial AC. When they came to me in early 2024:<\/p>\n<ul>\n<li>Display spend: GBP 4,200\/month across Google Display Network and Meta<\/li>\n<li>Display CTR: 0.31%<\/li>\n<li>Display CPA: GBP 186 per booked appointment<\/li>\n<li>Citations: 7 (Google Business Profile, Facebook, Yelp, Yell, Bing Places, two random scraper directories)<\/li>\n<li>NAP consistency: 64% (the office had moved 18 months earlier and the old address persisted in three places)<\/li>\n<li>Industry-specific listings: zero<\/li>\n<li>Reviews: 23 across all platforms<\/li>\n<\/ul>\n<p>The display campaign was running fine on the surface, with clicks coming through, but the booked appointment rate was killing them. Their actual business was profitable; their paid acquisition was loss-making.<\/p>\n<h3>60-day rollout sequence<\/h3>\n<p>I paused 60% of display spend (kept branded retargeting alive at low budget, killed prospecting) and redirected the budget into citation work for two months.<\/p>\n<p><strong>Days 1-14:<\/strong> NAP audit and correction. Updated the address across the seven existing citations. Documented canonical NAP. Took eight days because Yell required posting a paper letter, which still surprises me in 2024.<\/p>\n<p><strong>Days 15-30:<\/strong> Built the tier-one foundation. Added Apple Business Connect, LinkedIn Company, and three curated general directories including a manually-vetted listing on Jasmine Directory. Submitted to four UK chamber-of-commerce directories. Total new citations: 11.<\/p>\n<p><strong>Days 31-45:<\/strong> Industry-specific platforms. Got listed on Gas Safe Register&#8217;s public-facing directory, FMB, Checkatrade, MyBuilder, and TrustATrader. Just as important, asked existing happy customers to leave reviews on Checkatrade and Google, which took them from 23 reviews to 71 reviews in this window.<\/p>\n<p><strong>Days 46-60:<\/strong> Depth and density. Added photos, service descriptions, hours, and FAQ content to every listing. Wrote unique 200-word descriptions for the top 10 listings (no copy-paste). Set up a Google Posts cadence. Final audit confirmed 31 verified citations with 98% NAP consistency.<\/p>\n<div class=\"what-if\">\n<p><strong>What if&#8230;<\/strong> NorthernHeat had simply doubled their display budget instead of pausing it for citation work? Based on their starting CPA of GBP 186, doubling spend would have produced roughly GBP 8,400\/month in spend at perhaps GBP 170 CPA (slight efficiency loss from saturation), about 49 appointments. The actual rebuilt funnel produced 87 appointments at lower spend. The opportunity cost of not pausing would have been roughly GBP 6,400 per month in foregone bookings.<\/p>\n<\/div>\n<h3>Display CTR and CPA before vs after<\/h3>\n<p>After day 60, I switched display prospecting back on at the original spend level. Same creative templates (with messaging refreshed to mirror Checkatrade review language). Same audiences. Same landing page.<\/p>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th>Before (Pre-Citation)<\/th>\n<th>After (Post-Citation)<\/th>\n<th>Change<\/th>\n<th>Notes<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Display CTR<\/td>\n<td>0.31%<\/td>\n<td>0.58%<\/td>\n<td>+87%<\/td>\n<td>Same creative; only context changed<\/td>\n<\/tr>\n<tr>\n<td>Landing page conversion<\/td>\n<td>2.1%<\/td>\n<td>4.4%<\/td>\n<td>+110%<\/td>\n<td>Buyers verifying found legitimacy<\/td>\n<\/tr>\n<tr>\n<td>Booked appointment CPA<\/td>\n<td>GBP 186<\/td>\n<td>GBP 71<\/td>\n<td>-62%<\/td>\n<td>Compounded effect of CTR + CVR<\/td>\n<\/tr>\n<tr>\n<td>Branded search volume<\/td>\n<td>~140\/mo<\/td>\n<td>~410\/mo<\/td>\n<td>+193%<\/td>\n<td>Side effect of citation density<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The branded search lift was the unexpected bonus. Citations don&#8217;t just support display, they generate organic discovery on their own. NorthernHeat now spends roughly the same on display but gets nearly three times the appointments. They&#8217;ve redirected the saved budget into a service van wrap and another technician.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> Pausing paid ads to do &#8220;SEO stuff&#8221; is a sign of an agency stalling. <strong>Reality:<\/strong> Pausing inefficient spend to fix the trust infrastructure is the highest-leverage move available when CPA is dramatically out of line with industry benchmarks. Continuing to spend at broken-funnel CPAs is the actual waste.<\/p>\n<\/div>\n<h2>Where the framework breaks down<\/h2>\n<p>I&#8217;d be selling you something if I claimed CFD works for every business. It doesn&#8217;t. Here are the cases where I&#8217;d push you toward a different approach.<\/p>\n<h3>Pure ecommerce with no local footprint<\/h3>\n<p>Direct-to-consumer ecommerce brands without a physical presence don&#8217;t benefit much from citation work. Their buyers don&#8217;t check them through local directories, they check through review aggregators (Trustpilot, Reviews.io), Reddit threads, YouTube unboxings, and social proof.<\/p>\n<p>For DTC brands, the equivalent of citation work is review velocity, UGC partnerships, and Trustpilot rating maintenance. Same principle (build trust infrastructure before paying for attention) but done in different channels. Don&#8217;t shoehorn local directory work into a fashion ecommerce funnel; it won&#8217;t move the needle.<\/p>\n<h3>Saturated markets with citation parity<\/h3>\n<p>If every competitor in your category already has 60+ verified citations, building yours to match achieves parity, not advantage. The framework still applies, since you can&#8217;t run efficient display without the foundation, but the marginal lift over your starting position will be smaller than what NorthernHeat saw.<\/p>\n<p>In saturated markets the differentiation has to come from depth (richer content in listings) and review velocity, not raw citation count. I had a London-based dental practice client where every competitor was already at 80+ citations. We won by tripling their review count over six months, not by adding more listings.<\/p>\n<h3>Brands chasing immediate same-week ROI<\/h3>\n<p>If you need leads next Tuesday, this framework is the wrong tool. Citations take 30 to 90 days to be indexed, verified, and start producing measurable trust effects. Display ads to a known brand can produce results in 48 hours. Display ads to an unknown brand can also produce nothing useful in any timeframe.<\/p>\n<p>If you genuinely need same-week revenue and have an unverified brand, your honest options are: lower-funnel paid search on high-intent keywords where buyers are already searching for solutions; outbound sales; and partnership or referral activation. Display is not your friend in this scenario regardless of citation status.<\/p>\n<div class=\"fact\">\n<p><strong>Did you know?<\/strong> Citation indexing, the time between submission and search engines actually parsing and crediting a listing, averages 14 to 42 days for new listings on established directories, and can take 90+ days for newly-launched directory platforms. Plan timelines accordingly.<\/p>\n<\/div>\n<h2>Applying this to your next campaign<\/h2>\n<p>Here&#8217;s the practical sequence for your next display campaign, whether you&#8217;re launching a new brand or rescuing one that&#8217;s already underperforming.<\/p>\n<h3>Audit checklist before activating ads<\/h3>\n<p>Run through this list before you spend a pound on display:<\/p>\n<ol>\n<li>Search your exact business name in Google. Count the verified directory results on page one.<\/li>\n<li>Search your business name + city. Same exercise.<\/li>\n<li>Open your top five citations and check NAP exact match against your canonical document.<\/li>\n<li>Audit profile completeness on each: photos, hours, services, descriptions, attributes.<\/li>\n<li>Count total reviews across all platforms. Anything under 25 is thin.<\/li>\n<li>Check whether your industry-specific platforms are represented.<\/li>\n<li>Run a branded search-volume check in <a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a> or <a href=\"https:\/\/ahrefs.com\">Ahrefs<\/a>. If it&#8217;s flatlined, citations aren&#8217;t doing their job.<\/li>\n<li>Check structured data validity on your existing listings using Schema.org&#8217;s validator.<\/li>\n<\/ol>\n<p>If you fail more than two of these, fix the foundation before activating display.<\/p>\n<h3>Citation thresholds that signal readiness<\/h3>\n<p>The readiness threshold I use:<\/p>\n<ul>\n<li><strong>Minimum:<\/strong> 20 verified citations, 95% NAP consistency, 30+ reviews, presence on at least two industry-specific platforms.<\/li>\n<li><strong>Comfortable:<\/strong> 35 verified citations, 98% NAP consistency, 60+ reviews, three+ industry-specific platforms.<\/li>\n<li><strong>Strong:<\/strong> 50+ verified citations, near-perfect consistency, 100+ reviews, four+ industry-specific platforms with active content updates.<\/li>\n<\/ul>\n<p>I won&#8217;t run cold display prospecting for a client below the minimum threshold. I&#8217;ll run retargeting on warm audiences because the verification problem is smaller for buyers who already know the brand.<\/p>\n<div class=\"quick-tip\">\n<p><strong>Quick tip:<\/strong> Use BrightLocal&#8217;s Citation Tracker or Whitespark to monitor your citation count, consistency, and competitor benchmarks monthly. Both tools cost under GBP 50\/month and prevent the slow drift in NAP consistency that happens whenever a business moves, rebrands, or changes phone systems.<\/p>\n<\/div>\n<h3>Reinvestment loop between channels<\/h3>\n<p>Once display is running efficiently on top of a strong citation base, the channels start funding each other. Display drives branded search lift. Branded search drives organic visits to citations. Citations generate referral traffic. Referral traffic feeds retargeting audiences. Retargeting converts at premium rates and funds further citation expansion and review generation campaigns.<\/p>\n<div class=\"myth\">\n<p><strong>Myth:<\/strong> Once citations are built, the work is done, set it and forget it. <strong>Reality:<\/strong> Citations decay. Phone numbers change, addresses move, directories close, profiles get unverified during ownership transitions. I find decay rates of 8 to 15% per year even when nothing major changes at the business. Quarterly maintenance is non-negotiable.<\/p>\n<\/div>\n<p>The reinvestment loop only works if you maintain it. Schedule quarterly citation audits. Schedule monthly NAP consistency checks. Treat the foundation like a building: periodic inspections are cheaper than emergency repairs.<\/p>\n<p>The next time you&#8217;re tempted to throw more budget at a failing display campaign, run the citation audit first. Eight times out of ten, the diagnosis isn&#8217;t a creative problem or an audience problem. It&#8217;s a verification problem you can&#8217;t solve with more impressions. Fix that, and the same display dollars start working harder than you thought possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per acquisition had drifted from GBP 62 to GBP 147 in eight months. His creative was fine. His audiences weren&#8217;t broken. The landing page converted at 3.1% from organic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30359,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-29003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-directories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Display Ads Failing? Add Directory Citations First<\/title>\n<meta name=\"description\" content=\"Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Display Ads Failing? Add Directory Citations First\" \/>\n<meta property=\"og:description\" content=\"Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/\" \/>\n<meta property=\"og:site_name\" content=\"Jasmine Business Directory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jasminedirectory\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-15T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Atila-Robert Gombo\u0219\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jasminedir\" \/>\n<meta name=\"twitter:site\" content=\"@jasminedir\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/\"},\"author\":{\"name\":\"Atila-Robert Gombo\u0219\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\"},\"headline\":\"Display Ads Failing? Add Directory Citations First\",\"datePublished\":\"2026-10-15T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/\"},\"wordCount\":3240,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg\",\"articleSection\":[\"Directories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/\",\"name\":\"Display Ads Failing? Add Directory Citations First\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg\",\"datePublished\":\"2026-10-15T08:00:00+00:00\",\"description\":\"Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg\",\"width\":1280,\"height\":600,\"caption\":\"A hand holds a smartphone displaying the Google Ads logo in front of a computer monitor showing a Google Ads dashboard with performance metrics including 51.8k total views and 938k impressions.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/display-ads-failing-add-directory-citations-first\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Display Ads Failing? Add Directory Citations First\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\",\"name\":\"Jasmine's Business Directory Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\",\"name\":\"Jasmine Directory\",\"alternateName\":\"Jasmine Business Directory\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-directory-logo-official.jpg\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-directory-logo-official.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jasmine Directory\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jasminedirectory\\\/\",\"https:\\\/\\\/x.com\\\/jasminedir\",\"https:\\\/\\\/www.instagram.com\\\/jasmine.directory\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/jasminedirectory\",\"https:\\\/\\\/www.pinterest.com\\\/jasminedir\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/ro.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/simple.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/fr.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/it.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/es.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/pt.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/github.com\\\/jasmine-business-directory\",\"https:\\\/\\\/www.trustpilot.com\\\/review\\\/jasminedirectory.com\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/jasmine-directory\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\",\"name\":\"Atila-Robert Gombo\u0219\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1791497904\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1791497904\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1791497904\",\"caption\":\"Atila-Robert Gombo\u0219\"},\"description\":\"Dr. Atila-Robert Gombo\u0219 is the co-founder and CEO of Jasmine Directory (since 2009), where he handles the editorial review of submissions. From 2011 to 2017 he was a volunteer editor of DMOZ (Open Directory Project). Since May 2024 he has also been IT Manager, IT Procurement Specialist and CISO at Printopia S.R.L., Timi\u0219oara. He earned a BA, a Master's degree and a doctorate in Visual Arts (2024, Magna Cum Laude) from the West University of Timi\u0219oara, and a Bachelor's degree from Babe\u0219-Bolyai University Cluj-Napoca. He is the editor of the online journal \\\"Art\u0103 \u0219i Arti\u0219ti Vizuali\\\" (ISSN 2734-6196). Doctoral thesis: https:\\\/\\\/doi.org\\\/10.5281\\\/zenodo.20514341; ORCID iD: https:\\\/\\\/orcid.org\\\/0000-0001-6468-2811.\",\"sameAs\":[\"https:\\\/\\\/atilagombos.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/robertgombos\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Display Ads Failing? Add Directory Citations First","description":"Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/","og_locale":"en_US","og_type":"article","og_title":"Display Ads Failing? Add Directory Citations First","og_description":"Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per","og_url":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/","og_site_name":"Jasmine Business Directory","article_publisher":"https:\/\/www.facebook.com\/jasminedirectory\/","article_published_time":"2026-10-15T08:00:00+00:00","og_image":[{"width":1280,"height":600,"url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg","type":"image\/jpeg"}],"author":"Atila-Robert Gombo\u0219","twitter_card":"summary_large_image","twitter_creator":"@jasminedir","twitter_site":"@jasminedir","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#article","isPartOf":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/"},"author":{"name":"Atila-Robert Gombo\u0219","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/person\/088f91f4a09b0333a72c29560bcb6486"},"headline":"Display Ads Failing? Add Directory Citations First","datePublished":"2026-10-15T08:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/"},"wordCount":3240,"publisher":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg","articleSection":["Directories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/","url":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/","name":"Display Ads Failing? Add Directory Citations First","isPartOf":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#primaryimage"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg","datePublished":"2026-10-15T08:00:00+00:00","description":"Last quarter I sat across from a marketing director who was burning GBP 8,400 a month on Google Display Network impressions and wondering why his cost per","breadcrumb":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#primaryimage","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-dashboard-mobile-desktop-interface-advertising-metrics.jpg","width":1280,"height":600,"caption":"A hand holds a smartphone displaying the Google Ads logo in front of a computer monitor showing a Google Ads dashboard with performance metrics including 51.8k total views and 938k impressions."},{"@type":"BreadcrumbList","@id":"https:\/\/www.jasminedirectory.com\/blog\/display-ads-failing-add-directory-citations-first\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.jasminedirectory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Display Ads Failing? Add Directory Citations First"}]},{"@type":"WebSite","@id":"https:\/\/www.jasminedirectory.com\/blog\/#website","url":"https:\/\/www.jasminedirectory.com\/blog\/","name":"Jasmine's Business Directory Blog","description":"","publisher":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jasminedirectory.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization","name":"Jasmine Directory","alternateName":"Jasmine Business Directory","url":"https:\/\/www.jasminedirectory.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-directory-logo-official.jpg","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-directory-logo-official.jpg","width":512,"height":512,"caption":"Jasmine Directory"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jasminedirectory\/","https:\/\/x.com\/jasminedir","https:\/\/www.instagram.com\/jasmine.directory\/","https:\/\/www.linkedin.com\/company\/jasminedirectory","https:\/\/www.pinterest.com\/jasminedir\/","https:\/\/en.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/ro.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/simple.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/fr.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/it.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/es.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/pt.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/github.com\/jasmine-business-directory","https:\/\/www.trustpilot.com\/review\/jasminedirectory.com","https:\/\/www.crunchbase.com\/organization\/jasmine-directory"]},{"@type":"Person","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/person\/088f91f4a09b0333a72c29560bcb6486","name":"Atila-Robert Gombo\u0219","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1791497904","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1791497904","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1791497904","caption":"Atila-Robert Gombo\u0219"},"description":"Dr. Atila-Robert Gombo\u0219 is the co-founder and CEO of Jasmine Directory (since 2009), where he handles the editorial review of submissions. From 2011 to 2017 he was a volunteer editor of DMOZ (Open Directory Project). Since May 2024 he has also been IT Manager, IT Procurement Specialist and CISO at Printopia S.R.L., Timi\u0219oara. He earned a BA, a Master's degree and a doctorate in Visual Arts (2024, Magna Cum Laude) from the West University of Timi\u0219oara, and a Bachelor's degree from Babe\u0219-Bolyai University Cluj-Napoca. He is the editor of the online journal \"Art\u0103 \u0219i Arti\u0219ti Vizuali\" (ISSN 2734-6196). Doctoral thesis: https:\/\/doi.org\/10.5281\/zenodo.20514341; ORCID iD: https:\/\/orcid.org\/0000-0001-6468-2811.","sameAs":["https:\/\/atilagombos.com\/","https:\/\/www.linkedin.com\/in\/robertgombos\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts\/29003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/comments?post=29003"}],"version-history":[{"count":0,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts\/29003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/media\/30359"}],"wp:attachment":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/media?parent=29003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/categories?post=29003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/tags?post=29003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}