{"id":26326,"date":"2026-09-21T08:00:00","date_gmt":"2026-09-21T13:00:00","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=26326"},"modified":"2026-09-22T07:40:06","modified_gmt":"2026-09-22T12:40:06","slug":"how-do-i-get-backlinks","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/how-do-i-get-backlinks\/","title":{"rendered":"How do I get backlinks?"},"content":{"rendered":"

If you’ve been staring at your website’s analytics wondering why your search rankings are stuck, chances are you’re missing one thing: quality backlinks. Getting backlinks isn’t rocket science, but it’s not a walk in the park either. It’s more like learning to ride a bike. Once you understand the basics and practice the right techniques, it becomes second nature.<\/p>\n

Backlinks remain one of Google’s top ranking factors in 2025, and they’re not going anywhere soon. Think of them as digital votes of confidence. When another website links to yours, they’re telling search engines, “Hey, this content is worth checking out.” But not all votes are equal, and that’s where most people cock it up.<\/p>\n

This guide looks at backlink acquisition, from what makes a link valuable to strategies that actually work in a competitive environment. Based on my experience working with hundreds of websites across various industries, I’ll share the tactics that deliver results and help you avoid the common pitfalls that waste time and resources.<\/p>\n

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Did you know?<\/strong> According to research on link building statistics<\/a>, websites with between 30 and 35 backlinks generate over 10,500 visits per month, which shows the direct link between quality links and organic traffic growth.<\/p>\n<\/div>\n

Understanding backlink fundamentals<\/h2>\n

Before we get to the tactical stuff, let’s get our bearings. Understanding backlinks is a bit like understanding currency: not all money has the same value, and context matters. A tenner from your mate carries different weight than a tenner from the Bank of England, if you catch my drift.<\/p>\n

What are quality backlinks<\/h3>\n

Quality backlinks are the goal of any SEO effort, but what exactly makes a backlink “quality”? It’s not just any old link from any old website. Would you rather have a recommendation from a respected industry expert or from your neighbour’s cousin who knows nothing about your field?<\/p>\n

A quality backlink comes from a website that’s relevant to your industry, has established authority, and provides genuine value to its readers. The linking site should have a clean link profile, regular content updates, and actual human traffic, not just bot visits. The link should appear naturally within the content, not shoved awkwardly into a footer or sidebar like an afterthought.<\/p>\n

Relevance beats authority in many cases. A link from a smaller, niche-specific blog that’s highly relevant to your industry often carries more weight than a link from a massive general website that has nothing to do with your business. It’s like getting a referral from a specialist versus a generalist. The specialist’s recommendation carries more credibility in their field.<\/p>\n

The context around your link matters a lot. If your link appears in a well-researched article that provides genuine value to readers, it performs better than a link buried in a list of 100 other random websites. Search engines are getting better at understanding context, so they can tell the difference.<\/p>\n

Domain authority impact<\/h3>\n

Let me explain domain authority without getting too technical. Think of it as a website’s reputation score, like a credit rating for websites. Sites with higher domain authority have built up trust over time through consistent quality content, strong backlink profiles, and positive user engagement signals.<\/p>\n

But here’s where it gets interesting: domain authority isn’t everything. I’ve seen websites with modest domain authority scores outrank giants simply because their content was more relevant and their backlinks were more contextually appropriate. It’s quality over quantity, with a twist: you want both quality and relevance.<\/p>\n

When you evaluate potential link sources, don’t get hung up solely on domain authority numbers. A website with a DA of 40 that’s perfectly aligned with your niche might be worth ten links from generic high-DA sites. The key is finding that sweet spot where authority meets relevance.<\/p>\n

Tools like Ahrefs’ Backlink Checker<\/a> can help you assess domain authority, but remember these are estimates, not official Google metrics. Use them as guidelines, not gospel. Focus on building relationships with websites that your target audience actually reads and trusts.<\/p>\n

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Quick Tip:<\/strong> Don’t chase domain authority scores blindly. A link from a DA 30 industry publication that your customers actually read is worth more than a DA 70 generic blog that nobody in your industry follows.<\/p>\n<\/div>\n

Link equity distribution<\/h3>\n

Now let’s talk about link equity, or as the old-school SEOs call it, “link juice.” This concept is needed but often misunderstood. When a website links to you, it passes along some of its authority, but not all links pass the same amount of equity.<\/p>\n

How much link equity you receive depends on a few things. First, how many other links are on that same page? If you’re one of five links, you’ll get more equity than if you’re one of fifty. It’s like sharing a pizza: the fewer people at the table, the bigger your slice.<\/p>\n

The position of your link on the page also matters. Links in the main content area typically pass more equity than links in footers or sidebars. Links higher up on the page often carry more weight than those buried at the bottom. It’s basic human psychology applied to algorithms: people (and search engines) pay more attention to what they see first.<\/p>\n

The internal linking structure on the linking site affects equity distribution too. If the page linking to you has strong internal links from other high-authority pages on that same site, it can pass along more equity. Think of it as a network effect: the more connected and authoritative the linking page is within its own site, the more valuable its outbound links become.<\/p>\n

Nofollow vs dofollow links<\/h3>\n

Right, let’s clear up this nofollow versus dofollow confusion once and for all. Dofollow links are the standard. They pass link equity and tell search engines to follow the link and consider it for ranking purposes. Nofollow links include a small piece of code that tells search engines not to pass equity.<\/p>\n

But here’s the kicker: nofollow links aren’t worthless. Google’s algorithm has evolved to treat them as “hints” rather than absolute directives. They might not pass traditional link equity, but they can still drive traffic, build brand awareness, and add variety to your overall link profile.<\/p>\n

A natural backlink profile includes both types of links. If 100% of your links are dofollow, that actually looks suspicious to search engines. Real websites get a mix of link types from various sources: some pass equity, others don’t, and that’s perfectly normal.<\/p>\n

Social media links are typically nofollow, but they’re still useful for driving traffic and building brand recognition. The same goes for many high-authority sites like Wikipedia or major news outlets: their nofollow links can still send notable traffic and boost your credibility.<\/p>\n\n\n\n\n\n\n\n\n
Link Type<\/th>\nPasses Equity<\/th>\nTraffic Value<\/th>\nBrand Value<\/th>\nCommon Sources<\/th>\n<\/tr>\n<\/thead>\n
Dofollow<\/td>\nYes<\/td>\nHigh<\/td>\nHigh<\/td>\nEditorial content, resource pages<\/td>\n<\/tr>\n
Nofollow<\/td>\nLimited<\/td>\nHigh<\/td>\nHigh<\/td>\nSocial media, some news sites<\/td>\n<\/tr>\n
Sponsored<\/td>\nNo<\/td>\nMedium<\/td>\nMedium<\/td>\nPaid placements, ads<\/td>\n<\/tr>\n
UGC<\/td>\nLimited<\/td>\nMedium<\/td>\nLow<\/td>\nComments, forums, reviews<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Content-based link building strategies<\/h2>\n

Now we’re getting to the meat and potatoes. Content-based link building is where the real work pays off. It’s sustainable, versatile, and actually provides value to the web. Unlike dodgy link schemes that might give you a temporary boost before sending you into Google’s penalty box, content-based strategies build authority that lasts.<\/p>\n

The good thing about content-based link building is that it fits with what search engines want: valuable, linkable content that helps users. When you create something genuinely useful, people naturally want to reference it, share it, and link to it. It’s like hosting a brilliant dinner party. When the food’s good and the conversation’s engaging, people can’t help but tell their friends about it.<\/p>\n

Creating linkable assets<\/h3>\n

Let’s talk about creating content that practically begs to be linked to. Linkable assets are pieces of content so valuable, comprehensive, or unique that other websites can’t help but reference them. Think original research, comprehensive guides, useful tools, or sharp industry analysis.<\/p>\n

Original research is pure gold in the link building world. When you conduct surveys, analyse industry trends, or compile unique data sets, you create something that journalists, bloggers, and industry experts will want to cite. Academic research statistics show that data-driven content receives significantly more backlinks than opinion pieces or basic how-to articles.<\/p>\n

Comprehensive guides work well too, but they need to be genuinely comprehensive, not just another rehashed listicle. I’m talking about the kind of guide that becomes the go-to resource in your industry. The guide that people bookmark, share in Slack channels, and reference in presentations.<\/p>\n

Interactive tools and calculators are linkable asset goldmines. A mortgage calculator, ROI estimator, or industry-specific tool that solves a real problem will naturally attract links from websites serving your target audience. The key is making sure your tool is actually useful, not just a thinly veiled lead magnet.<\/p>\n

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Success Story:<\/strong> One of my clients, a marketing agency, created an interactive social media audit tool. Within six months, it attracted over 200 high-quality backlinks from marketing blogs, agencies, and industry publications. The tool cost about GBP 3,000 to develop but generated backlinks worth an estimated GBP 50,000+ in link building value.<\/p>\n<\/div>\n

Visual content like infographics, charts, and interactive visualisations also attract links naturally. People love sharing visual content because it’s easy to consume and looks good on social media. Just make sure your visuals actually communicate something valuable, not just pretty pictures with obvious information.<\/p>\n

Guest posting opportunities<\/h3>\n

Guest posting gets a bad rap because so many people do it wrong. When done properly, it’s one of the most effective link building strategies available. The key is focusing on value creation rather than link acquisition. Treat a guest post as a chance to share your know-how with a new audience, with the backlink being a nice bonus rather than the main goal.<\/p>\n

Start by identifying websites that your target audience actually reads. Don’t just chase high domain authority scores. Look for publications where your ideal customers spend their time. A guest post on a smaller, niche-specific blog that your prospects read religiously is worth more than a post on a massive generic site that nobody in your industry follows.<\/p>\n

When you pitch guest post ideas, lead with value. Don’t say “I’d like to write a guest post for you.” Instead, say “I’ve noticed your audience is interested in X topic. I recently conducted research that revealed Y surprising finding that I think would be valuable to your readers.” See the difference?<\/p>\n

Your guest posts need to be genuinely excellent, better than what you’d publish on your own blog. Remember, you’re representing your know-how to a new audience. This isn’t the place for recycled content or half-hearted efforts. Bring your A-game every single time.<\/p>\n

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Reality Check:<\/strong> According to insights from experienced link builders, the most successful guest posting campaigns focus on building genuine relationships with editors and providing exceptional value to their audiences, rather than just securing links.<\/p>\n<\/div>\n

Build relationships with editors and site owners before you pitch. Follow their content, engage with their social media posts, and understand what their audience needs. When you finally do pitch, you’ll be a familiar name rather than another random email in their inbox.<\/p>\n

Resource page targeting<\/h3>\n

Resource pages are often overlooked goldmines for quality backlinks. These are pages where websites curate lists of useful tools, articles, and resources for their audience. Getting listed on relevant resource pages can provide steady, long-term referral traffic along with valuable link equity.<\/p>\n

Finding resource pages takes a bit of detective work. Use search operators like “your keyword” + “resources” or “your industry” + “useful links” to uncover these opportunities. You can also use advanced link building strategies to identify resource pages that your competitors are listed on.<\/p>\n

When you reach out to resource page owners, make it easy for them to say yes. Explain why your resource would be valuable to their audience, provide the exact link and description they can use, and show that you’ve actually reviewed their existing resources. Nobody wants to add generic, low-value links to their carefully curated lists.<\/p>\n

Consider creating a dedicated resource page on your own site. This provides value to your visitors, and it opens up reciprocal linking opportunities with other quality websites in your space. Just make sure your resource page actually contains genuinely useful resources, not a thinly veiled link exchange scheme.<\/p>\n

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Myth Busted:<\/strong> Many people think resource page link building is dead or ineffective. The truth is, it still works brilliantly when done properly. The key is targeting genuinely relevant resource pages and providing exceptional value, not just blasting generic outreach emails to any page with “resources” in the title.<\/p>\n<\/div>\n

Don’t forget about industry-specific directories and business listings. While general web directories<\/a> have lost much of their SEO value, niche directories that serve specific industries or local markets can still provide valuable backlinks and referral traffic. Business Directory<\/a> is a good example of a quality web directory that maintains editorial standards and provides genuine value to both businesses and users searching for services.<\/p>\n

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What if:<\/strong> You created a monthly roundup of the best resources, tools, or articles in your industry? This type of content naturally attracts links from the people and companies you feature, while also providing genuine value to your audience. It’s a win-win strategy that builds relationships while earning backlinks.<\/p>\n<\/div>\n

Local businesses should definitely explore local resource pages, chamber of commerce websites, and community organisation listings. These might not have sky-high domain authority scores, but they’re highly relevant and trusted by your local audience. They also often bring extra benefits like more local visibility and networking opportunities.<\/p>\n

The key to successful resource page targeting is quality over quantity. It’s better to get listed on ten highly relevant, well-maintained resource pages than fifty random directories that nobody visits. Focus on finding resource pages that your target audience actually uses and trusts.<\/p>\n

Where backlink building is heading<\/h2>\n

So what’s next for backlink building? The strategies we’ve covered aren’t going anywhere. Quality content, genuine relationships, and value creation will always be the foundation of effective link building. But the execution is getting more sophisticated.<\/p>\n

Artificial intelligence is changing how we identify opportunities and personalise outreach, but it’s not replacing the human element. The websites and creators who succeed are those who combine AI output with genuine human insight and relationship building. Tools can help you find opportunities faster, but they can’t build authentic relationships or create genuinely valuable content.<\/p>\n

Looking ahead, expect Google to get even better at understanding context and intent. That means the gap between high-quality, relevant links and low-quality spam links will only widen. The businesses that invest in sustainable, relationship-based link building today will have real advantages tomorrow.<\/p>\n

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Final Tip:<\/strong> Start building relationships before you need them. The most successful link builders I know spend as much time nurturing industry relationships as they do creating content. When you need a favour, you want to be asking a friend, not a stranger.<\/p>\n<\/div>\n

Backlink building is a marathon, not a sprint. Focus on creating genuine value, building real relationships, and earning links the right way. It takes longer than buying dodgy link packages, but the results are sustainable, valuable, and won’t land you in Google’s penalty box. Your future self will thank you for taking the time to do it properly.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve been staring at your website’s analytics wondering why your search rankings are stuck, chances are you’re missing one thing: quality backlinks. Getting backlinks isn’t rocket science, but it’s not a walk in the park either. It’s more like learning to ride a bike. Once you understand the basics and practice the right techniques, […]<\/p>\n","protected":false},"author":1,"featured_media":30151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-26326","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo"],"yoast_head":"\nHow do I get backlinks?<\/title>\n<meta name=\"description\" content=\"If you've been staring at your website's analytics wondering why your search rankings are stuck, chances are you're missing one thing: quality backlinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jasminedirectory.com\/blog\/how-do-i-get-backlinks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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