{"id":26312,"date":"2025-10-24T19:20:15","date_gmt":"2025-10-25T00:20:15","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=26312"},"modified":"2025-11-23T23:33:20","modified_gmt":"2025-11-24T04:33:20","slug":"where-do-i-put-keywords-on-my-site","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/where-do-i-put-keywords-on-my-site\/","title":{"rendered":"Where do I put keywords on my site?"},"content":{"rendered":"

If you’re wondering where exactly to place keywords on your website, you’re in good company. I’ve watched plenty of business owners scatter keywords across their sites like confetti at a wedding, hoping something sticks. But planned keyword placement isn’t about stuffing every possible variation into every corner of your website. It’s about understanding how search engines read your content and where they expect to find the most important signals.<\/p>\n

Here’s what this guide covers. We’ll work through the basic principles of keyword placement and look at the specific areas where keywords pack the biggest punch, and debunk some myths<\/a> that might be holding your site back. By the end, you’ll have a clear plan for improving your website’s keyword strategy without tipping into over-optimisation.<\/p>\n

From my work with hundreds of websites, the difference between ranking on page one versus page ten often comes down to these placement basics. So grab a cuppa, and we’ll get started.<\/p>\n

Keyword placement fundamentals<\/h2>\n

Think of keywords as the breadcrumbs that lead search<\/a> engines to your content. But unlike Hansel and Gretel’s haphazard trail, your keyword placement needs to be deliberate. SEO has moved well beyond the days when you could rank by repeating the same phrase fifty times in white text on a white background.<\/p>\n

Search engines have grown sophisticated. They’re not just looking for exact keyword matches anymore. They analyse context, user intent, and semantic relationships, so your keyword strategy needs to be equally sophisticated.<\/p>\n

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Did you know?<\/strong> According to Google’s documentation<\/a>, search engines use keywords to understand what your page is about, but they also weigh page structure, content quality, and user experience signals when determining rankings.<\/p>\n<\/div>\n

Not all keyword placements are created equal. Some locations on your page carry more weight than others, and search engines use these signals to work out what your content is really about.<\/p>\n

Primary vs secondary keywords<\/h3>\n

Let’s start with the basics. Your primary keyword is the main phrase you want to rank for, the star of the show. Your secondary keywords are the supporting cast, related terms that help search engines understand the broader context of your content.<\/p>\n

Here’s where most people go wrong: they try to optimise for too many primary keywords on a single page. That’s like trying to be the lead actor in five different films at once. It doesn’t work. Each page should focus on one primary keyword, with three to five secondary keywords supporting it.<\/p>\n

My work with client websites has shown me that pages targeting a single primary keyword<\/a> consistently outperform those trying to rank for multiple unrelated terms. It’s better to be brilliant at one thing than mediocre at many.<\/p>\n

When selecting your primary keyword, consider these factors:<\/p>\n