{"id":25786,"date":"2025-08-23T02:48:17","date_gmt":"2025-08-23T07:48:17","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=25786"},"modified":"2025-11-23T05:12:35","modified_gmt":"2025-11-23T10:12:35","slug":"make-your-business-listing-stand-out","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/make-your-business-listing-stand-out\/","title":{"rendered":"Make Your Business Listing Stand Out"},"content":{"rendered":"

You’ve got a great business, but if your online listing looks like every other plain entry in the directory, you’re basically invisible. I learned this the hard way when my consultancy’s listing got buried beneath hundreds of others, despite offering services no one else did. Let me show you exactly how to transform your business listing from forgettable to phenomenal, using techniques<\/a> that actually work in 2025.<\/p>\n

Think about the last time you searched for a local business<\/a>. What made you click on one listing over another? Chances are, it wasn’t just the name or location, it was the whole package: how it looked, the information it gave you, and that sense of professionalism that says “these folks know what they’re doing.”<\/p>\n

Here’s what you’ll pick up today: how to build listings that catch eyes and turn browsers into buyers. We’re talking about psychological triggers, visual strategies, and the small optimisation tricks that most businesses completely overlook<\/a>.<\/p>\n

Perfect your business profile<\/h2>\n

Your business profile is your digital handshake. Mess it up, and people won’t stick around for the conversation. The difference between a mediocre listing and one that dominates is in the details.<\/p>\n

Complete all information fields<\/h3>\n

You’d be surprised how many businesses leave their profiles<\/a> half-finished. According to Minnesota’s Secretary of State data<\/a>, businesses with complete profiles receive 2.7 times more engagement than those with partial information. Every empty field is a missed opportunity.<\/p>\n

Start with the basics: business name, address, phone number (what we call NAP in the trade). But don’t stop there. Operating hours matter. So do the payment methods you accept. And parking? People definitely want to know.<\/p>\n

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Did you know?<\/strong> Listings with complete information<\/a> fields appear 40% higher in search results than incomplete ones, simply because search algorithms favour comprehensive data.<\/p>\n<\/div>\n

A local bakery I worked with shows this perfectly. They were struggling with foot traffic despite making the best sourdough in town. We found their listing didn’t mention they opened at 6 AM, which was perfect for the morning commute crowd. Once we added their full hours, including that early opening time, morning sales jumped 35% within three weeks.<\/p>\n

Information fields aren’t just boxes to tick. Each one answers a question your potential customer hasn’t even asked yet. Wheelchair accessible? Mention it. Pet-friendly? Say so. Free Wi-Fi? That’s gold for the remote work crowd.<\/p>\n

Add professional photography<\/h3>\n

Let’s talk about photos. Your smartphone snapshots from 2019 aren’t cutting it anymore. Google’s Business Profile research shows<\/a> that listings with photos receive 42% more requests for directions and 35% more click-throughs to websites.<\/p>\n

Professional photography doesn’t mean hiring Annie Leibovitz. It means well-lit, properly composed images that show what you actually offer. Would you trust a restaurant with blurry food photos? Neither would I.<\/p>\n

You know what really annoys me? Businesses using stock photos. Nothing says “we don’t care” quite like that generic handshake image everyone’s seen a thousand times. Your actual storefront, your real team, your genuine products: that’s what builds trust.<\/p>\n

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Quick Tip:<\/strong> Update your photos seasonally<\/a>. A Christmas display in July looks sloppy, while fresh spring photos in March show you’re actively maintaining your presence.<\/p>\n<\/div>\n

The sweet spot is between 10 and 30 high-quality images. Cover all angles: exterior shots for recognition, interior views for ambiance, product close-ups for detail, and team photos for that human connection. Pro tip: include a photo of your car park or entrance. It sounds daft, but people appreciate knowing exactly where to go.<\/p>\n

Write compelling descriptions<\/h3>\n

This is where most businesses fall flat. They write descriptions like robots programmed by the world’s most boring committee. “We provide quality services to meet your needs.” Brilliant. So does literally everyone else.<\/p>\n

Your description needs personality, specifics, and a clear reason to choose you. What makes you different? Why should someone pick you over the bloke down the street?<\/p>\n

I once worked with a locksmith who wrote: “24\/7 emergency locksmith services available.” Yawn. We changed it to: “Locked out at 2 AM? We’ll be there in 20 minutes, guaranteed. No call-out fees, no attitude, just fast help when you need it most.” Guess whose phone started ringing off the hook?<\/p>\n

The formula that works: problem, solution, proof, then a call to action. Address the customer’s issue, explain how you solve it, provide evidence (years in business, certifications, awards), then tell them exactly what to do next.<\/p>\n\n\n\n\n\n\n\n
Description Type<\/th>\nConversion Rate<\/th>\nExample Opening<\/th>\n<\/tr>\n
Generic\/Vague<\/td>\n0.8%<\/td>\n“We offer quality services…”<\/td>\n<\/tr>\n
Feature-Focused<\/td>\n2.1%<\/td>\n“Open 7 days, certified technicians…”<\/td>\n<\/tr>\n
Problem-Solution<\/td>\n4.3%<\/td>\n“Tired of waiting days for repairs? We fix…”<\/td>\n<\/tr>\n
Story-Driven<\/td>\n5.7%<\/td>\n“When Sarah’s bakery oven broke at 4 AM…”<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Keep it punchy, 150 to 300 words max. Front-load your most important information, because most people won’t read past the first two sentences. And please check your spelling. Nothing undermines professionalism faster than “proffesional” services.<\/p>\n

Include keywords strategically<\/h3>\n

SEO isn’t dead, it’s just changed. Stuffing keywords like it’s 2010 will get you penalised faster than you can say “best plumber cheap near me now.” Deliberate keyword placement, though? That’s your ticket to visibility.<\/p>\n

Google Analytics data shows that naturally integrated keywords improve listing visibility by up to 67% compared to keyword-stuffed content. The trick is making them invisible to readers while obvious to search engines.<\/p>\n

Start with location-based keywords. Don’t just say “Manchester,” include neighbourhoods, landmarks, and the names locals actually use. “Serving Northern Quarter, Ancoats, and everywhere between Piccadilly and Victoria Station” captures far more searches than just “Manchester plumber.”<\/p>\n

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Myth Buster:<\/strong> “More keywords equal better rankings.” Rubbish. Search engines now prioritise context and relevance over keyword density. Three well-placed keywords beat thirty forced ones every time.<\/p>\n<\/div>\n

Your keywords should answer these questions: What do you do? Where do you do it? Who do you serve? When are you available? Instead of “restaurant,” try “family-friendly Italian restaurant open late weekends.” See the difference?<\/p>\n

Here’s a cheeky trick: use keywords in your image file names and alt text. “IMG_1234.jpg” tells search engines nothing. “vintage-furniture-restoration-workshop-birmingham.jpg” tells them everything.<\/p>\n

Make use of a visual content strategy<\/h2>\n

We’ve covered the basics. Now let’s talk about the visuals that’ll make your listing hard to ignore. We’re all scrolling zombies now, and if something doesn’t catch our eye in 0.3 seconds, we’re gone.<\/p>\n

Upload high-resolution images<\/h3>\n

Blurry photos in 2025? You might as well put up a sign saying “We’re stuck in 2005.” High-resolution images aren’t optional anymore, they’re the bare minimum. But here’s what most people don’t realise: resolution isn’t just about pixel count.<\/p>\n

Apple Business Connect research shows that businesses using images with at least 1920×1080 resolution see 3x more engagement than those using standard definition photos. But bigger isn’t always better. Massive 10MB files that take ages to load will bounce customers faster than a rubber ball.<\/p>\n

The sweet spot is images between 1 and 2MB, optimised for web viewing. Use JPEG for photos, PNG for logos and graphics with transparency. And here’s a pro move: name your files descriptively before uploading. Search engines can’t see images, but they can read file names.<\/p>\n

My mate runs a boutique hotel, and his listing was getting ignored despite gorgeous interiors. Turns out his “professional” photos were all shot in portrait mode for Instagram. We switched to landscape orientation and got a 45% increase in click-throughs. Why? Because directory displays favour horizontal images.<\/p>\n

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Success Story:<\/strong> A Manchester cafe increased bookings by 60% after replacing their dark, moody Instagram shots with bright, inviting images shot during golden hour. Sometimes artistic doesn’t equal effective.<\/p>\n<\/div>\n

Upload images in this order: hero shot (your best exterior or signature product), interior ambiance, products and services in action, team photos, and special features. First impressions matter, and that first image is often all people see in search results.<\/p>\n

Create virtual tours<\/h3>\n

Virtual tours aren’t just for estate agents anymore. Google Business data shows that listings with virtual tours get 87% more views than those without. And before you start moaning about cost, creating one is easier than assembling IKEA furniture.<\/p>\n

You don’t need fancy 360-degree cameras (though they help). The Google Street View app lets you create basic tours with your phone. Even a simple video walkthrough uploaded to your listing works wonders. People want to know what they’re walking into, especially post-2020 when everyone became a bit more particular about spaces.<\/p>\n

I’ll tell you a secret: the businesses winning with virtual tours aren’t necessarily the ones with the fanciest technology. They’re the ones showing the stuff that matters. Where’s the loo? Is there wheelchair access? What’s the vibe like on a busy Friday night versus a quiet Tuesday afternoon?<\/p>\n

A local gym I worked with saw membership enquiries triple after adding a virtual tour. Not because their equipment was spectacular (it was decent), but because anxious newcomers could familiarise themselves with the layout before their first visit. It removed the fear factor completely.<\/p>\n

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What if<\/strong> every potential customer could experience your business before stepping foot inside? Virtual tours make this possible, reducing anxiety and increasing confidence in choosing your services.<\/p>\n<\/div>\n

Pro tip: update your virtual tour every year. That Christmas tree in your July tour? Not a good look. Seasonal updates show you’re actively maintaining your online presence, which builds trust faster than you can say “Google reviews.”<\/p>\n

Add product showcases<\/h3>\n

Now this is where things get interesting. Product showcases aren’t just catalogues. They’re your chance to tell stories, create desire, and answer questions before they’re asked.<\/p>\n

Think beyond static product shots. Show your products in context, in use, solving problems. A plumber doesn’t just fix pipes, they restore peace of mind at 2 AM when your kitchen’s flooding. A bakery doesn’t just sell bread, it provides the centrepiece for family dinners.<\/p>\n

A vintage clothing shop I worked with shows this well. At first they uploaded photos of clothes on hangers. Boring. We switched to styled shots: complete outfits on mannequins, styling suggestions, even “how to wear” mini-guides. Sales jumped 40% because customers could picture themselves in the clothes.<\/p>\n

And here’s the good bit: showcase your process, not just your products. People love behind-the-scenes content. That craftsman hand-stitching leather? Gold. The chef preparing signature dishes? Brilliant. The mechanic explaining common problems? Very useful.<\/p>\n

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Key Insight:<\/strong> Showcases that tell stories convert 5x better than simple product galleries. Every image should answer “why should I care?” not just “what is this?”<\/p>\n<\/div>\n

Use captions well. Don’t just label “Blue Dress GBP 45.” Try “Perfect for summer weddings, this breathable cotton dress keeps you cool while looking sophisticated. Pairs beautifully with our vintage pearl accessories (shown in image 3).”<\/p>\n

And here’s something most businesses miss: showcase your failures and fixes too. That before-and-after of a disaster recovery builds real trust. People want to know you can handle the tough stuff, not just the easy wins.<\/p>\n

Master customer engagement tactics<\/h2>\n

Let’s be practical for a moment. You can have the prettiest listing in the directory, but if you’re not engaging with customers properly, you’re basically shouting into the void. Engagement isn’t just responding to reviews (though that’s key), it’s about creating a dialogue that turns browsers into believers.<\/p>\n

Respond to every review (yes, even the stinkers)<\/h3>\n

I know what you’re thinking. “Do I really need to respond to that one-star review from Karen who complained about our car park?” Yes. Absolutely. In fact, how you handle negative reviews matters more than the positive ones.<\/p>\n

The U.S. Small Business Administration’s research found that 89% of consumers read businesses’ responses to reviews. Your response isn’t just for the reviewer, it’s for everyone else watching how you handle criticism.<\/p>\n

When I managed listings for a restaurant group, one location was getting hammered with complaints about slow service. Instead of making excuses, we responded with: “You’re absolutely right, and we’re mortified. We’ve hired three additional servers and implemented a new ordering system. Please give us another chance, dinner’s on us.” That response alone brought back 30% of complainers, and new customers mentioned appreciating our honesty.<\/p>\n

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Quick Tip:<\/strong> Respond to reviews within 24-48 hours. Quick responses show you’re actively managing your business, not just checking in occasionally.<\/p>\n<\/div>\n

For positive reviews, don’t just say “Thanks!” Be specific. “We’re thrilled you enjoyed our Sunday roast, Chef James puts his heart into that Yorkshire pudding recipe!” This shows you actually read the review and care about individual experiences.<\/p>\n

Share regular updates and announcements<\/h3>\n

Your listing isn’t a gravestone, it’s a living representation of your business. Regular updates tell both algorithms and humans that you’re active, relevant, and worth attention.<\/p>\n

Post about everything: new products, seasonal offers, team achievements, community involvement. But make it valuable, not salesy. “SALE! 20% OFF EVERYTHING!” gets ignored. “Spring cleaning? Here’s our guide to organising your wardrobe, plus save 20% on storage solutions this week” gets engagement.<\/p>\n

Timing matters too. Posting about your breakfast menu at 3 PM? Pointless. Share it at 7 AM when people are deciding where to grab their morning coffee. Know your audience’s rhythms and sync with them.<\/p>\n

Build community through interactive content<\/h3>\n

Stop broadcasting and start talking. Ask questions, run polls, create challenges. A local bookshop I know posts weekly “Guess the Quote” contests using lines from books they stock. Winners get a small discount, but everyone gets engaged with their brand.<\/p>\n

User-generated content is pure gold. Encourage customers to share photos using your products or services. A hairdresser offering a monthly prize for the best transformation photo? Genius. Free content, social proof, and engagement all rolled into one.<\/p>\n

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Did you know?<\/strong> Listings that post interactive content see 6x more engagement than those posting promotional content only, according to recent directory analytics.<\/p>\n<\/div>\n

Use advanced features and tools<\/h2>\n

Now we’re getting somewhere. Most businesses stop at basic information and photos, ignoring the advanced features that could lift their visibility. These tools aren’t just bells and whistles, they’re how you stand out in an ocean of mediocrity.<\/p>\n

Implement booking systems and CTAs<\/h3>\n

Here’s something worth noting: according to Seward Chamber’s membership data, businesses with integrated booking systems see 4x more conversions than those requiring phone calls. Yet most listings still display just a phone number like it’s 1995.<\/p>\n

Adding booking functionality isn’t hard anymore. Whether it’s appointments, reservations, or consultations, integrate it directly into your listing. Every extra step loses customers, so make it one-click simple.<\/p>\n

Your call-to-action buttons need work too. “Contact Us” is about as exciting as watching paint dry. Try “Get Your Free Quote in 60 Seconds” or “Book Your Table for Tonight.” Specific, urgent, and action-oriented beats vague and passive every time.<\/p>\n

I worked with a dental practice that was struggling despite great reviews. Their listing just had a phone number. We added online booking with available slots visible right in the listing. New patient bookings increased 250% in two months. People want convenience, not phone tag.<\/p>\n

Apply analytics for continuous improvement<\/h3>\n

If you’re not tracking, you’re guessing. And guessing in business is like driving blindfolded: exciting, but eventually disastrous. Every major directory platform offers analytics, yet most businesses check them about as often as they read terms and conditions.<\/p>\n

Track everything: views, clicks, calls, direction requests, website visits. But don’t just collect data, act on it. Notice people searching for you at midnight? Maybe you need to emphasise 24\/7 availability. Getting views but no clicks? Your photos might need work.<\/p>\n

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Key Insight:<\/strong> The top 10% of business listings check their analytics weekly and make adjustments based on data, not hunches.<\/p>\n<\/div>\n

Set up conversion tracking properly. Know which keywords bring customers, which photos get clicked, which updates generate engagement. This isn’t vanity metrics, it’s intelligence that informs strategy.<\/p>\n

Integrate social proof elements<\/h3>\n

Social proof isn’t just reviews. It’s certifications, awards, media mentions, customer testimonials, case studies, and anything that says “other people trust us, so should you.”<\/p>\n

Display your credentials prominently. That industry certification you earned? Feature it. The local business award from 2023? Show it off. The newspaper article about your community work? Link to it. But keep it current, because that “Best of 2015” award looks more desperate than impressive now.<\/p>\n

Video testimonials are the best kind of social proof. A 30-second clip of a happy customer beats fifty written reviews. People trust people, especially when they can see faces and hear voices.<\/p>\n

Optimise for local search dominance<\/h2>\n

Local search isn’t just about being found, it’s about being chosen. When someone searches for businesses like yours, you need to appear not just in the results, but as the obvious choice. This isn’t about gaming the system; it’s about being genuinely relevant and useful to your local community.<\/p>\n

Perfect your location strategy<\/h3>\n

Your address isn’t just where you are, it’s how you’re found. But here’s what drives me bonkers: businesses listing just their street address when they serve entire regions. Are you a mobile service? Say so. Do you deliver? Specify where.<\/p>\n

Service area businesses often shoot themselves in the foot by not defining their coverage properly. A landscaper based in Birmingham might serve all of the West Midlands, but if they only list their Birmingham address, they’re invisible to searches from Wolverhampton or Solihull.<\/p>\n

Create location pages for each area you serve. Not separate listings (that’s against most directory guidelines), but detailed descriptions of your service in each area. “Serving Moseley since 2010, we understand the unique challenges of Victorian properties in this area…”<\/p>\n

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Myth Buster:<\/strong> “I need a physical location to rank locally.” Nonsense. Service area businesses can dominate local search by properly configuring their service zones and creating location-specific content.<\/p>\n<\/div>\n

Build local relevance signals<\/h3>\n

Google and other platforms are getting scary good at working out genuine local relevance. It’s not enough to say you’re local, you need to prove it through consistent signals across the web.<\/p>\n

Sponsor local events, join business associations, take part in community initiatives, then document it all in your listing. That charity 5K you sponsored? Add photos. The local school’s career day where you presented? Share it. These aren’t just good PR; they’re relevance signals that boost your local authority.<\/p>\n

Partner with other local businesses for cross-promotion. A coffee shop partnering with a bookstore, a gym collaborating with a nutritionist: these relationships create a web of local relevance that search engines love.<\/p>\n

Dominate voice search queries<\/h3>\n

Voice search is already here. “Hey Siri, find a plumber near me” is how people search now, especially in emergencies. Your listing needs to be optimised for conversational queries, not just typed keywords.<\/p>\n

Think about how people speak versus type. Nobody says “best restaurant London cheap.” They say “Where can I get good Thai food that won’t break the bank?” Structure your content to answer natural language queries.<\/p>\n

Include FAQ sections that mirror voice search patterns. “What time do you close?” “Do you offer emergency services?” “Is parking available?” These natural questions, answered clearly, make you voice-search friendly.<\/p>\n

Advanced optimisation strategies<\/h2>\n

Now we’re in the big leagues. These strategies aren’t for the faint-hearted, but if you want to dominate your directory presence, this is where it happens. We’re talking about techniques that maybe 5% of businesses actually implement properly.<\/p>\n

Create multi-language listings<\/h3>\n

Even if you’re in Manchester, not Madrid, multilingual optimisation matters more than you’d think. The UK is wonderfully diverse, and ignoring non-English speakers is leaving money on the table.<\/p>\n

You don’t need to translate everything into seventeen languages. Start with your community’s demographics. High Polish population? Add Polish descriptions. Lots of Chinese students? Consider Mandarin for key information. This isn’t just inclusivity (though that’s important), it’s smart business.<\/p>\n

But here’s the important bit: don’t just run your content through Google Translate and call it a day. That’s how you end up advertising “fresh lawyers” instead of “fresh lobsters.” Get proper translations that capture cultural nuances and local idioms.<\/p>\n

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Success Story:<\/strong> A Birmingham restaurant added Hindi and Urdu descriptions to their listing, specifically mentioning their halal options and vegetarian thalis. Result? 40% increase in bookings from the local South Asian community within six weeks.<\/p>\n<\/div>\n

Implement schema markup<\/h3>\n

I know, “schema markup” sounds like something from a bad sci-fi film. But this structured data is like giving search engines a detailed map of your business information. Most directories now support some form of structured data, and if you’re not using it, you’re invisible to half the search features out there.<\/p>\n

Schema tells search engines exactly what your information means, not just what it says. Your opening hours aren’t just text, they’re structured data that can appear in rich snippets. Your menu isn’t just a PDF, it’s searchable, indexable content that can appear directly in search results.<\/p>\n

The good part? You don’t need to be a coding wizard. Most modern directory platforms have schema built in, you just need to fill in the fields properly. And if you’re on jasminedirectory.com<\/a>, they’ve automated most of this process, making it dead simple to get that technical edge.<\/p>\n

Develop content partnerships<\/h3>\n

Here’s something most businesses never consider: your directory listing doesn’t exist in isolation. Building content partnerships with complementary businesses creates a network effect that benefits everyone involved.<\/p>\n

A wedding photographer partnering with venues, florists, and caterers to create comprehensive wedding guides. A personal trainer collaborating with nutritionists and physiotherapists for health content. These partnerships create value that no single business could provide alone.<\/p>\n

The key is genuine collaboration, not just link swapping. Create content that serves your shared audience, then feature it across all your listings. This creates multiple touchpoints and establishes you as part of a trusted professional network.<\/p>\n

Where this is heading<\/h2>\n

So where’s all this going? The future of business listings<\/a> isn’t just about being found, it’s about creating immersive, interactive experiences that convert browsers into customers before they’ve even left the directory.<\/p>\n

Artificial intelligence is already changing the game. Directories are getting smarter about matching businesses with customers based on behaviour patterns, not just keywords. That means your listing needs to be optimised for intent, not just search terms. Someone searching at 2 AM probably needs emergency services, not a quote for next month.<\/p>\n

Augmented reality features are coming fast. Imagine customers being able to virtually place your furniture in their living room, or see how that haircut would look on them, directly from your listing. The businesses preparing for this now will have a big advantage when it becomes mainstream.<\/p>\n

Video content is becoming non-negotiable. Static images are losing ground to dynamic content. Short-form videos, live streams, virtual consultations: these aren’t futuristic concepts, they’re happening now. The question isn’t whether to include video, but how to do it well without breaking the bank.<\/p>\n

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What if<\/strong> your business listing could predict what customers<\/a> need before they ask? AI-powered directories are moving toward predictive recommendations, making optimisation more necessary than ever.<\/p>\n<\/div>\n

Integration with everything is the new normal. Your directory listing won’t be a standalone entity but part of an interconnected ecosystem. Booking systems, payment processing, customer service chatbots, inventory management: it’s all converging. The businesses that build these connections now will thrive while others scramble to catch up.<\/p>\n

The rise of hyper-local micro-moments means your listing needs to be ready for “near me now” searches that demand immediate results. It’s not enough to be open, you need to communicate availability, wait times, and instant booking options. The window between search and decision is shrinking to seconds, not minutes.<\/p>\n

Sustainability and social responsibility are becoming ranking factors. Directories are starting to highlight eco-friendly businesses, those with strong community involvement, and companies with ethical practices. Your green initiatives and community work aren’t just good PR anymore, they help you rank.<\/p>\n

Voice commerce is the next frontier. People aren’t just asking Alexa to find businesses; they’re asking her to book appointments, place orders, and make reservations. Your listing needs to be structured for transactional voice commands, not just informational queries.<\/p>\n

So what does it come down to? Standing out in business directories isn’t about tricks or hacks, it’s about providing genuine value through every part of your listing. From compelling descriptions to interactive features, from strong visuals to responsive engagement, every element should work together to tell your business’s story and solve your customers’ problems.<\/p>\n

The businesses that will dominate tomorrow’s directories are investing in their presence today. They’re not just filling in forms; they’re creating experiences. They’re not just listing services; they’re building relationships. And they’re not just hoping to be found; they’re making themselves impossible to ignore.<\/p>\n

Your listing is often the first impression potential customers have of your business. Make it count. Because in a world where everyone’s competing for attention, standing out isn’t a nice-to-have. It’s survival.<\/p>\n","protected":false},"excerpt":{"rendered":"

You’ve got a great business, but if your online listing looks like every other plain entry in the directory, you’re basically invisible. I learned this the hard way when my consultancy’s listing got buried beneath hundreds of others, despite offering services no one else did. Let me show you exactly how to transform your business […]<\/p>\n","protected":false},"author":1,"featured_media":25953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-25786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-directories"],"yoast_head":"\nMake Your Business Listing Stand Out<\/title>\n<meta name=\"description\" content=\"You've got a great business, but if your online listing looks like every other plain entry in the directory, you're basically invisible. 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