{"id":24090,"date":"2025-06-06T04:18:26","date_gmt":"2025-06-06T09:18:26","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=24090"},"modified":"2025-06-06T04:49:34","modified_gmt":"2025-06-06T09:49:34","slug":"why-46-of-google-searches-are-local-and-how-directories-help","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/","title":{"rendered":"Why 46% of Google Searches Are Local \u2013 and How Directories Help?"},"content":{"rendered":"

Every second, thousands of people pick up their phones and type “coffee shop near me” or “best plumber in Manchester” into Google. You might have done it yourself this morning. Nearly half of all Google searches, 46% to be precise, are people looking for local information. That is a shift in how we use the internet.<\/p>\n

When was the last time you searched for something without expecting local results? Whether you are hunting for a late-night pharmacy, comparing gym memberships, or seeking an emergency dentist, you are part of this trend. Businesses that understand this behaviour and position themselves correctly in online directories are capturing these customers while others miss out entirely.<\/p>\n

This article explains why local search dominates Google, how mobile devices changed the way people search, and how directories connect your business to local searchers. You will find strategies for citation building, learn which ranking<\/a> factors actually matter, and get a clear framework for choosing directories that deliver results.<\/p>\n

Local search statistics overview<\/h2>\n

The numbers make the case. Research from Uberall<\/a>, that 46% figure represents billions of searches every month. But there is more. Consider these statistics about local search behaviour:<\/p>\n

Local searches convert at a high rate. When someone searches for “Italian restaurant Birmingham” at 6 PM on a Friday, they are not window shopping. They are making dinner plans. The data shows that 78% of location-based mobile searches result in an offline purchase. That is nearly four out of every five searches turning into customers walking through doors.<\/p>\n

\n

Did you know?<\/strong> Research from Uberall<\/a> reveals that 15% of local search results come from online directories. Directories directly influence one in every six or seven local search results you see.<\/p>\n<\/div>\n

Urgency matters too. About 88% of consumers who conduct a local search on their smartphone visit or call a business within 24 hours. These are people with immediate needs and open wallets. Compare that to general searches, where someone might research for weeks before making a decision.<\/p>\n

What drives these numbers? A few things came together to create this local search growth. First, smartphone adoption reached the point where practically everyone carries a device capable of location-aware searching. Second, Google’s algorithm changed to prioritise local results when it detects local intent. Type “accountant” and you will see local firms, not a Wikipedia definition.<\/p>\n

The pandemic sped up these trends. People became far more aware of local business hours, availability, and safety protocols. Searches for “open now near me” jumped by 400% during 2020 and have not returned to pre-pandemic levels. This shift looks permanent.<\/p>\n

Small businesses benefit especially from this local search dominance. While they cannot compete with Amazon on generic product searches, they can win when someone searches for “bike repair shop” or “wedding photographer near me.” The playing field levels out because proximity and local relevance matter more than domain authority in these searches.<\/p>\n

Mobile search behaviour patterns<\/h2>\n

Mobile devices rewired how we search. Gone are the days of sitting at a desktop, carefully crafting search queries. Today’s searches happen on the go, often with one hand while juggling coffee or navigating crowded streets. This created new search patterns that businesses need to understand.<\/p>\n

Voice search shows this change clearly. “Hey Google, where’s the nearest petrol station?” feels more natural than typing while driving (though we don’t recommend either). Voice searches tend to be longer, more conversational, and mostly local. About 58% of consumers use voice search to find local business<\/a> information, and these queries often include phrases like “near me” or “closest” or “open now.”<\/p>\n

The micro-moments concept, developed by Google, describes four mobile search patterns. “I want to know” moments involve quick fact-finding. “I want to go” moments, the most relevant for local businesses, happen when people need directions or location information. “I want to do” moments involve finding local services or activities. “I want to buy” moments occur when purchase intent peaks, often while standing in a shop comparing prices.<\/p>\n

\n

Quick Tip:<\/strong> Optimise your directory listings for mobile by making sure your business name, address, and phone number show prominently. Mobile users want information fast, so make it impossible to miss.<\/p>\n<\/div>\n

Mobile searchers behave differently. They are impatient: if your information does not load within three seconds, 53% will abandon the search. They are action-oriented, clicking “call” or “get directions” buttons at much higher rates than desktop users. They are also swayed by reviews and ratings, often making split-second decisions based on star ratings visible in search results.<\/p>\n

Location precision matters a lot on mobile. Desktop users might search for “restaurants in London,”<\/a> but mobile users search for “restaurants within 5 minutes walk.” This hyperlocal focus means businesses need a presence not just in city-wide directories but in neighbourhood-specific listings too.<\/p>\n

The rise of “near me” searches tells its own story. These searches increased by over 500% in recent years, and they are not slowing down. What is interesting is how they evolved. Early “near me” searches were generic, like “pizza near me.” Now they are very specific, like “gluten-free pizza near me open after 10 PM.” That specificity creates chances for businesses that provide detailed information in their directory listings.<\/p>\n

Directory SEO impact analysis<\/h2>\n

Directories are not just phone books on the internet. They are platforms that shape your local search visibility. Understanding their SEO impact means looking beyond simple link building to see how they create trust signals that search engines value.<\/p>\n

Start with the foundation: citations. A citation occurs whenever your business name, address, and phone number (NAP) appear together online. Directories provide these citations at scale, and consistency matters. When Google sees identical business information across 50 reputable directories, it gains confidence in your legitimacy and location. Inconsistent information, even something as minor as “Street” versus “St.”, creates doubt and can harm rankings.<\/p>\n\n\n\n\n\n\n\n\n\n
Directory Type<\/th>\nSEO Impact Level<\/th>\nPrimary Benefit<\/th>\nTypical Domain Authority<\/th>\n<\/tr>\n<\/thead>\n
Major Search Engines (Google, Bing<\/a>)<\/td>\nNecessary<\/td>\nDirect ranking influence<\/td>\n90+<\/td>\n<\/tr>\n
Industry-Specific Directories<\/td>\nHigh<\/td>\nRelevant backlinks<\/td>\n40-70<\/td>\n<\/tr>\n
Local Directories<\/td>\nModerate-High<\/td>\nGeographic relevance<\/td>\n30-60<\/td>\n<\/tr>\n
General Business Directories<\/td>\nModerate<\/td>\nCitation volume<\/td>\n50-80<\/td>\n<\/tr>\n
Niche Directories<\/td>\nVariable<\/td>\nTargeted traffic<\/td>\n20-50<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The link equity from directories works differently than traditional backlinks. While a single directory link might not move the needle much, the cumulative effect of consistent directory presence creates what SEO professionals call “citation flow.”<\/a> This steady stream of references builds your site’s local authority over time.<\/p>\n

Directory listings also affect click-through rates from search results. When your business appears in multiple trusted directories, users often encounter your brand several times during their research journey<\/a>. This repeated exposure builds familiarity and trust, making them more likely to click your direct website listing when it appears.<\/p>\n

\n

Myth:<\/strong> “Directory submissions are outdated SEO tactics that don’t work anymore.”<\/p>\n

Reality:<\/strong> Spammy directory submission died years ago, but legitimate local directories still matter for local SEO. Google explicitly recommends maintaining accurate directory listings<\/a> as part of local search successful approaches.<\/p>\n<\/div>\n

Modern directories offer features that magnify SEO impact<\/a> beyond basic listings. Rich media integration lets businesses add photos, videos, and virtual tours. Enhanced descriptions support longer, keyword-rich content. Review integration creates fresh, user-generated content that search engines like. Some directories even offer scheduling tools, menu uploads, and real-time availability updates, all of which add indexable content.<\/p>\n

The indirect SEO benefits often surprise business owners. Quality directories drive referral traffic<\/a> that exhibits strong user engagement signals. When visitors arrive from a trusted directory, they tend to stay longer, view more pages, and convert at higher rates. Search engines watch these signals and reward sites that satisfy users.<\/p>\n

Structured data is another SEO advantage. Major directories add schema markup that helps search engines understand business information precisely. When your business appears in directories<\/a> using proper schema, you are teaching Google exactly what your business does, where it is located, and when it is open. This machine-readable format increases your chances of appearing in rich search results.<\/p>\n

Google My Business integration<\/h2>\n

Google My Business (GMB) sits at the intersection of directories and search results, working as both the most important directory listing and a direct ranking factor. Understanding how GMB connects with other directories creates a multiplier effect for your local visibility.<\/p>\n

Google’s own guidance names three factors for local ranking: relevance, distance, and prominence. Directories affect two of them. Prominence in particular relies heavily on information from across the web, including directory listings, reviews, and citations.<\/p>\n

Keeping GMB and other directories in sync creates strong trust signals. When your business hours on GMB match those on Yelp, Facebook, and 20 other directories, Google gains confidence in the accuracy. Conflicting information does the opposite. One study found that businesses with consistent NAP information across directories saw 23% better local pack rankings.<\/p>\n

GMB pulls information from various sources to improve your listing automatically. Ever wondered how Google knows your busy hours or popular times? It aggregates anonymised location data from users, but it also cross-references information from directories where customers report wait times or good visiting hours. This creates a richer, more useful listing without any effort from you.<\/p>\n

\n

What if<\/strong> Google couldn’t find consistent information about your business across directories? Your GMB listing might display “Hours might differ” warnings, show outdated information, or worse, suggest you are permanently closed. These trust-breaking signals hurt click-through rates and foot traffic.<\/p>\n<\/div>\n

Review syndication is another integration point. While Google prioritises its own reviews, it does consider your reputation across the web. A business with 4.5 stars on Google but 2 stars everywhere else raises red flags. Positive reviews across multiple directories strengthen your overall online reputation and indirectly boost GMB performance.<\/p>\n

The knowledge panel, that information box appearing for branded searches, pulls data from many sources including directories. Good directory listings with rich media, detailed descriptions, and consistent information increase your chances of earning an enhanced knowledge panel. This space dominates mobile search results, which makes it valuable.<\/p>\n

Posts, QA features, and messaging within GMB gain more traction when supported by an active directory presence elsewhere. Think of it as social proof: businesses active across multiple platforms appear more legitimate and engaged than those with a single, neglected GMB listing.<\/p>\n

Citation building strategies<\/h2>\n

Building citations well takes more finesse than submitting to every directory you can find. The best approach balances quantity with quality, consistency with uniqueness, and automation with manual oversight.<\/p>\n

Start with the foundational layer, what I call the “Big 10” directories that every business needs. These include Google My Business, Bing Places, Apple Maps, Facebook, Yelp, and the primary data aggregators like Foursquare, Factual, and Infogroup. These platforms feed information to hundreds of smaller directories, which makes them efficient starting points.<\/p>\n

Industry-specific directories deserve attention. A restaurant needs a presence on TripAdvisor and OpenTable. A home services business benefits from Houzz and Angie’s List. These specialised platforms often carry more weight than general directories because they signal relevance within your sector.<\/p>\n

\n

Success Story:<\/strong> A Manchester plumbing company increased calls by 67% after running a structured citation building campaign. They started with 12 inconsistent listings and expanded to 75 consistent citations across local, national, and trade-specific directories. The key? They fixed inconsistencies first, then built new citations methodically.<\/p>\n<\/div>\n

The order matters. Fix existing citations before creating new ones. Inconsistent information spreads through directory ecosystems, and cleaning up mistakes gets harder over time. Use a spreadsheet to track every citation, noting the exact format used for your business name, address, and phone number.<\/p>\n

Local citations often give the best return on investment. Chamber of commerce websites, local news outlets, community organisations, and regional business associations might have lower domain authority than national directories, but their geographic relevance makes up for it. Research shows that locally relevant citations can be twice as valuable as generic national listings for local pack rankings.<\/p>\n

Don’t overlook niche opportunities. University directories, supplier lists, partnership pages, and local award websites all provide valuable citations. A single mention on your local council’s recommended businesses page might outweigh ten generic directory submissions.<\/p>\n

\n

Quick Tip:<\/strong> Create a “citation kit” with your official business information, descriptions of various lengths (50, 100, 250 words), high-resolution logos, and 10-15 professional photos. Having these ready speeds up the submission process and keeps everything consistent.<\/p>\n<\/div>\n

Quality control needs ongoing attention. Set calendar reminders to audit your citations quarterly. Business information changes: you might extend hours, add phone lines, or even relocate. Each change means updating dozens or hundreds of citations. Consider using citation management tools that monitor and alert you to inconsistencies.<\/p>\n

Avoid these common citation building mistakes: submitting to penalised or spammy directories, using PO boxes instead of physical addresses, creating duplicate listings on the same platform, keyword stuffing your business name, and ignoring category selection. Each mistake dilutes your citation power and can trigger ranking penalties.<\/p>\n

Local pack ranking factors<\/h2>\n

The local pack, those three businesses shown prominently with a map in search results, is what most local SEO aims for. Knowing what influences these rankings helps you prioritise your effort.<\/p>\n

Physical proximity to the searcher remains the strongest single factor, but it is not the only one. Google’s algorithm balances proximity with relevance and prominence in ways that create openings for businesses that are not necessarily closest. A coffee shop two streets away might outrank one next door if other factors align.<\/p>\n

Review signals carry a lot of weight in local pack rankings. It is not just about quantity, though having more reviews than competitors helps. Review recency matters: a steady stream of fresh reviews signals an active business. Review diversity across platforms strengthens your position. Your response rate and quality to reviews, especially negative ones, factors into the algorithm.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Ranking Factor<\/th>\nImpact Weight<\/th>\nDirectory Influence<\/th>\nOptimisation Difficulty<\/th>\n<\/tr>\n<\/thead>\n
GMB Completeness<\/td>\nVery High<\/td>\nDirect<\/td>\nEasy<\/td>\n<\/tr>\n
Review Signals<\/td>\nVery High<\/td>\nModerate<\/td>\nModerate<\/td>\n<\/tr>\n
Citation Consistency<\/td>\nHigh<\/td>\nDirect<\/td>\nModerate<\/td>\n<\/tr>\n
On-Page Signals<\/td>\nHigh<\/td>\nIndirect<\/td>\nModerate<\/td>\n<\/tr>\n
Link Authority<\/td>\nModerate<\/td>\nDirect<\/td>\nDifficult<\/td>\n<\/tr>\n
Behavioural Signals<\/td>\nModerate<\/td>\nIndirect<\/td>\nDifficult<\/td>\n<\/tr>\n
Proximity<\/td>\nVery High<\/td>\nNone<\/td>\nImpossible<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Category selection in directories directly affects local pack appearance. Primary and secondary categories tell Google when to show your business. A restaurant categorised only as “Restaurant” misses out compared to one using “Italian Restaurant,” “Pizza Delivery,” and “Catering Service.” Each category opens new search possibilities.<\/p>\n

Behavioural signals increasingly influence rankings. When users click your listing, call directly, request directions, or visit your website, Google notices. High engagement rates signal relevance and quality. Directories that enable these actions, with prominent call buttons, integrated maps, and clear website links, indirectly boost your local pack chances.<\/p>\n

\n

Did you know?<\/strong> According to research from Studio C5, businesses with complete Google Business Profiles are 70% more likely to attract location visits from browsing consumers.<\/p>\n<\/div>\n

The authority of your directory citations influences local pack rankings through what is called “citation flow.” High-authority directories pass more ranking power than obscure ones. But relevance often beats raw authority: a listing in a respected local directory might help you more than one in a massive national directory with no geographic focus.<\/p>\n

Photos affect local pack performance a lot, yet many businesses underuse them. Businesses with more than 100 photos receive 520% more calls than the average business. Directories that support rich media give you more places to build this visual presence. Regular photo updates signal an active, current business.<\/p>\n

Keywords in business descriptions, while less important than before, still matter when used naturally. The key is balancing optimisation with readability. Directory descriptions should inform humans first while including terms people search for. Keyword stuffing triggers penalties, but a thoughtful mention of service areas, specialities, and product categories helps matching algorithms.<\/p>\n

Directory selection criteria<\/h2>\n

Not all directories deserve your time. With thousands of options available, choosing wisely means the difference between building authority and wasting effort. The best directories share traits that predict good outcomes for your local SEO.<\/p>\n

Domain authority gives you a baseline. It is not everything, but directories with higher domain authority typically pass more link value and ranking influence. Relevance often outweighs raw authority, though. A plumbing supply directory with modest domain authority might help a plumber more than a listing in a high-authority general directory.<\/p>\n

Traffic patterns reveal a directory’s value beyond SEO. Check whether real people actually use the directory to find businesses. Some directories exist only for SEO, with no genuine user base. Tools like SimilarWeb, or even checking the directory’s own advertising media kit, can reveal traffic levels and user engagement.<\/p>\n

\n

Key Insight:<\/strong> The best directories solve real problems for real people. If you wouldn’t personally use a directory to find a business, chances are your customers won’t either.<\/p>\n<\/div>\n

Editorial standards separate quality directories from spam havens. Look for directories that verify listings, require approval, and keep quality guidelines. Free-for-all directories that accept any submission without review rarely provide value and might even harm your reputation by association.<\/p>\n

Geographic relevance is hard to overstate for local businesses. A listing in your town’s chamber of commerce directory outweighs dozens of irrelevant national directories. Business Web Directory<\/a> shows this principle by focusing on quality, verified business listings that help local companies connect with their communities.<\/p>\n

Consider the user experience within each directory. Can users easily find contact information? Does the directory support reviews, photos, and detailed descriptions? Mobile responsiveness matters a lot: if the directory looks broken on phones, it is failing the 60% of users who search on mobile devices.<\/p>\n

Cost versus benefit needs an honest look. Many valuable directories offer free listings, but some premium directories justify their fees through traffic quality, extra features, or industry authority. Paid does not automatically mean better, and free does not always mean worthwhile.<\/p>\n

\n

Quick Tip:<\/strong> Before committing to any directory, search for your competitors. If successful businesses in your industry keep listings there, it is probably worth your time. If you only find spam and abandoned listings, move on.<\/p>\n<\/div>\n

Check the directory’s own SEO health. Does it rank for relevant searches? A directory about restaurants that does not appear when searching “restaurant directory” probably will not help your visibility much. Use tools like Ahrefs or SEMrush to evaluate the directory’s organic traffic and ranking keywords.<\/p>\n

Sustainability matters for a long-term strategy. Investigate how long the directory has existed and whether it shows signs of active maintenance. Directories that haven’t updated their design since 2010, or show signs of abandonment, waste your time. Your citations become worthless when directories disappear.<\/p>\n

Conclusion: future directions<\/h2>\n

The dominance of local search is not a temporary trend. It is the new normal. As voice search expands, augmented reality develops, and AI assistants get more capable, local search will only grow more important. Businesses that build strong directory presence today are ready for whatever comes next.<\/p>\n

The connection between directories, search engines, and user behaviour keeps deepening. Directories already incorporate booking systems, real-time inventory, and dynamic pricing. Soon they might offer virtual tours, AI-powered customer service, and recommendations based on user behaviour.<\/p>\n

What should you do right now? Start with an audit. Document every directory where your business appears, noting any inconsistencies. Fix errors before they spread. Then systematically build citations, starting with the most authoritative and relevant directories for your industry and location.<\/p>\n

Remember that directories serve two purposes. They are both SEO tools and real sources of customers. The best approach works for both. Create accurate, compelling listings that inform and attract humans while giving clear signals to search engines.<\/p>\n

The businesses winning at local search share common traits: consistent information across all platforms, active review management, complete and optimised directory profiles, and deliberate selection of quality directories over quantity. They know that directories aren’t just about links. They are about building a web presence that serves customers wherever they search.<\/p>\n

As mobile usage grows and voice search becomes common, directory optimisation matters even more. The winners will be businesses that keep an accurate, comprehensive, and engaging directory presence across the platforms their customers actually use. Start building that presence today, and you will be glad you did when the next wave of local search change arrives.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every second, thousands of people pick up their phones and type “coffee shop near me” or “best plumber in Manchester” into Google. You might have done it yourself this morning. Nearly half of all Google searches, 46% to be precise, are people looking for local information. That is a shift in how we use the […]<\/p>\n","protected":false},"author":1,"featured_media":24389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-24090","post","type-post","status-publish","format-standard","has-post-thumbnail","category-directories"],"yoast_head":"\nWhy 46% of Google Searches Are Local \u2013 and How Directories Help?<\/title>\n<meta name=\"description\" content=\"Every second, thousands of people pick up their phones and type "coffee shop near me" or "best plumber in Manchester" into Google. You might have done it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 46% of Google Searches Are Local \u2013 and How Directories Help?\" \/>\n<meta property=\"og:description\" content=\"Every second, thousands of people pick up their phones and type "coffee shop near me" or "best plumber in Manchester" into Google. You might have done it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/\" \/>\n<meta property=\"og:site_name\" content=\"Jasmine Business Directory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jasminedirectory\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robert.gombos\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-06T09:18:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T09:49:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-Directory-June-06-2025-18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gombos Atila Robert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jasminedir\" \/>\n<meta name=\"twitter:site\" content=\"@jasminedir\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/\"},\"author\":{\"name\":\"Gombos Atila Robert\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\"},\"headline\":\"Why 46% of Google Searches Are Local \u2013 and How Directories Help?\",\"datePublished\":\"2025-06-06T09:18:26+00:00\",\"dateModified\":\"2025-06-06T09:49:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/\"},\"wordCount\":3312,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-Directory-June-06-2025-18.jpg\",\"articleSection\":[\"Directories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/\",\"name\":\"Why 46% of Google Searches Are Local \u2013 and How Directories Help?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-Directory-June-06-2025-18.jpg\",\"datePublished\":\"2025-06-06T09:18:26+00:00\",\"dateModified\":\"2025-06-06T09:49:34+00:00\",\"description\":\"Every second, thousands of people pick up their phones and type \\\"coffee shop near me\\\" or \\\"best plumber in Manchester\\\" into Google. You might have done it\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-Directory-June-06-2025-18.jpg\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-Directory-June-06-2025-18.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/why-46-of-google-searches-are-local-and-how-directories-help\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why 46% of Google Searches Are Local \u2013 and How Directories Help?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\",\"name\":\"Jasmine's Business Directory Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\",\"name\":\"Jasmine Business Directory\",\"alternateName\":\"Jasmine Directory\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-directory-logo-official.jpg\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Jasmine-directory-logo-official.jpg\",\"width\":512,\"height\":512,\"caption\":\"Jasmine Business Directory\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jasminedirectory\\\/\",\"https:\\\/\\\/x.com\\\/jasminedir\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/jasminedirectory\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/jasminedir\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Jasmine_Directory\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/jasmine-directory\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\",\"name\":\"Gombos Atila Robert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936\",\"contentUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936\",\"caption\":\"Gombos Atila Robert\"},\"description\":\"Gombos Atila Robert brings over 15 years of specialized experience in marketing, particularly within the software and Internet sectors. His academic background is equally robust, as he holds Bachelor\u2019s and Master\u2019s degrees in relevant fields, along with a Doctorate in Visual Arts.\",\"sameAs\":[\"https:\\\/\\\/atilagombos.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/robert.gombos\\\/\",\"https:\\\/\\\/www.instagram.com\\\/jasmine.directory\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/robertgombos\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Jasmine_Directory\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why 46% of Google Searches Are Local \u2013 and How Directories Help?","description":"Every second, thousands of people pick up their phones and type \"coffee shop near me\" or \"best plumber in Manchester\" into Google. You might have done it","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/","og_locale":"en_US","og_type":"article","og_title":"Why 46% of Google Searches Are Local \u2013 and How Directories Help?","og_description":"Every second, thousands of people pick up their phones and type \"coffee shop near me\" or \"best plumber in Manchester\" into Google. You might have done it","og_url":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/","og_site_name":"Jasmine Business Directory","article_publisher":"https:\/\/www.facebook.com\/jasminedirectory\/","article_author":"https:\/\/www.facebook.com\/robert.gombos\/","article_published_time":"2025-06-06T09:18:26+00:00","article_modified_time":"2025-06-06T09:49:34+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-Directory-June-06-2025-18.jpg","type":"image\/jpeg"}],"author":"Gombos Atila Robert","twitter_card":"summary_large_image","twitter_creator":"@jasminedir","twitter_site":"@jasminedir","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#article","isPartOf":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/"},"author":{"name":"Gombos Atila Robert","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/person\/088f91f4a09b0333a72c29560bcb6486"},"headline":"Why 46% of Google Searches Are Local \u2013 and How Directories Help?","datePublished":"2025-06-06T09:18:26+00:00","dateModified":"2025-06-06T09:49:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/"},"wordCount":3312,"publisher":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-Directory-June-06-2025-18.jpg","articleSection":["Directories"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/","url":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/","name":"Why 46% of Google Searches Are Local \u2013 and How Directories Help?","isPartOf":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#primaryimage"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#primaryimage"},"thumbnailUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-Directory-June-06-2025-18.jpg","datePublished":"2025-06-06T09:18:26+00:00","dateModified":"2025-06-06T09:49:34+00:00","description":"Every second, thousands of people pick up their phones and type \"coffee shop near me\" or \"best plumber in Manchester\" into Google. You might have done it","breadcrumb":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#primaryimage","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-Directory-June-06-2025-18.jpg","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-Directory-June-06-2025-18.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.jasminedirectory.com\/blog\/why-46-of-google-searches-are-local-and-how-directories-help\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.jasminedirectory.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why 46% of Google Searches Are Local \u2013 and How Directories Help?"}]},{"@type":"WebSite","@id":"https:\/\/www.jasminedirectory.com\/blog\/#website","url":"https:\/\/www.jasminedirectory.com\/blog\/","name":"Jasmine's Business Directory Blog","description":"","publisher":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jasminedirectory.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.jasminedirectory.com\/blog\/#organization","name":"Jasmine Business Directory","alternateName":"Jasmine Directory","url":"https:\/\/www.jasminedirectory.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-directory-logo-official.jpg","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/uploads\/2025\/05\/Jasmine-directory-logo-official.jpg","width":512,"height":512,"caption":"Jasmine Business Directory"},"image":{"@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/jasminedirectory\/","https:\/\/x.com\/jasminedir","https:\/\/www.linkedin.com\/company\/jasminedirectory\/","https:\/\/www.pinterest.com\/jasminedir\/","https:\/\/en.wikipedia.org\/wiki\/Jasmine_Directory","https:\/\/www.crunchbase.com\/organization\/jasmine-directory"]},{"@type":"Person","@id":"https:\/\/www.jasminedirectory.com\/blog\/#\/schema\/person\/088f91f4a09b0333a72c29560bcb6486","name":"Gombos Atila Robert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936","url":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936","contentUrl":"https:\/\/www.jasminedirectory.com\/blog\/wp-content\/litespeed\/avatar\/cfc93b692b3469fdbcf2be9b45c0355e.jpg?ver=1783632936","caption":"Gombos Atila Robert"},"description":"Gombos Atila Robert brings over 15 years of specialized experience in marketing, particularly within the software and Internet sectors. His academic background is equally robust, as he holds Bachelor\u2019s and Master\u2019s degrees in relevant fields, along with a Doctorate in Visual Arts.","sameAs":["https:\/\/atilagombos.com\/","https:\/\/www.facebook.com\/robert.gombos\/","https:\/\/www.instagram.com\/jasmine.directory\/","https:\/\/www.linkedin.com\/in\/robertgombos\/","https:\/\/en.wikipedia.org\/wiki\/Jasmine_Directory"]}]}},"_links":{"self":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts\/24090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/comments?post=24090"}],"version-history":[{"count":0,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/posts\/24090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/media\/24389"}],"wp:attachment":[{"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/media?parent=24090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/categories?post=24090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jasminedirectory.com\/blog\/wp-json\/wp\/v2\/tags?post=24090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}