{"id":2133,"date":"2018-06-08T10:31:13","date_gmt":"2018-06-08T15:31:13","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=2133"},"modified":"2025-03-05T11:40:45","modified_gmt":"2025-03-05T16:40:45","slug":"local-marketing-a-guide-for-people-who-are-new-to-marketing","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/local-marketing-a-guide-for-people-who-are-new-to-marketing\/","title":{"rendered":"Local Marketing – A Guide For People Who Are New To Marketing"},"content":{"rendered":"

So you\u2019re new to marketing. That\u2019s ok. Everyone has to start somewhere. We hope that you\u2019re not too confused by it all.\u00a0 However, you may have heard two particular words going around. These are \u201clocal marketing\u201d. Now, you might not know what that actually is. It might also be quite complex when explained online.<\/p>\n

Again, that\u2019s ok. We\u2019re going to make it easy for you to understand. We\u2019ve looked at local marketing<\/a>, and broken it down. And now we\u2019re going to be looking at it, and how it works. Hopefully, you\u2019ll understand a little better when we\u2019re finished. And without further ado, let\u2019s get into it.<\/p>\n

<\/p>\n

Local Marketing – Getting Listed<\/strong><\/p>\n

Marketing itself is something you\u2019re probably familiar with. However, local Marketing is something slightly different. The whole point of local marketing is getting listed where it\u2019ll count. In this instance, it\u2019s getting into the right directories<\/a>. It\u2019s all about making sure that your target audience knows you exist. Let\u2019s take an example. Let\u2019s say that you\u2019re a small business<\/a> operating in a city. Your primary audience is people in the area. Therefore, do you want to be known on a global scale? Not right now you don\u2019t. Do you need to try and get hooked up to a lot of big directories<\/a>? No. You need to focus your listings and make sure that you\u2019re known in the area. Local Marketing is more precise because you\u2019re focusing on one place. The place you\u2019re based.<\/p>\n

Updating Your Listings<\/strong><\/p>\n

So. You\u2019ve gotten yourself listed where you need to be. That\u2019s great. But what\u2019s next? How do you go forward? Now it\u2019s a question of updating your listings. Making sure that you\u2019re refreshing your business. Making people remember you exist. Those listings that are frequently updated are those which rank highly in search engines<\/a>. This because you\u2019re constantly nudging people in a good way. \u201cWe\u2019re still here\u201d \u201cHey, we\u2019re open for longer now\u201d \u201cHave you seen our new deals?\u201d Local Marketing is great for this kind of updating. It refreshes the public memory of you. And that\u2019s critical for success.<\/p>\n

As before, let\u2019s look at an example. Maybe you\u2019re running a special promotion. You\u2019re offering half off on certain products. Someone searches for your shop, and they don\u2019t see that promotion. That would have been the deciding factor. If they\u2019d seen that promotion, they\u2019d have come and done business with you. And it\u2019s all because you didn\u2019t update the listing. Sucks, right? That\u2019s why it\u2019s important to update the listings. You never know what could entice customers. It might be a promotion. It could be longer opening hours. But is it a chance you\u2019re willing to take?<\/p>\n

Local Marketing – Managing A Reputation<\/strong><\/p>\n

Another critical component of local marketing is reputation management. What do other people think of you? What would the public say about your service? That\u2019s the important bit. Local Marketing involves making sure that your reputation is strong. That people want to be at your store. They want your service. You want reviews on your listings.<\/p>\n

\"\"<\/p>\n

They help to create that reputation. They also aid in managing it. Let\u2019s look at a real example. Someone wants to go to the best store for a particular product. They search for the best stores in their area. Your shop appears, as well as a few others. You\u2019re all ranked highly, so how does the customer decide? They look for reviews. More specifically, the glowing ones.<\/p>\n

They look for testimony from real people. Customers want to know how the service was. How the shop was organised. How easy it was to find what they wanted. These are all things which will influence how you stack up. They\u2019re the kind of things which will sway a customer. It\u2019s what will make sure they come to you. That\u2019s why they\u2019re so important.<\/p>\n

Overall, these are the basics of local marketing. It\u2019s basically all about getting know in the right places. You need to make sure that no matter what, you\u2019re listed. And not just listed everywhere, but where it\u2019ll actually mean something. Once upon a time, companies would throw large amounts of money around to be listed. They\u2019d try and be known everywhere and anywhere. But that\u2019s not always effective. Sometimes a more precise option is best. It means that you can approach things with more caution. You can make more informed<\/a> choices. For example, how best to use your money. Where the best places to apply pressure are.<\/p>\n

How local marketing is important. Because it is important. There\u2019s a lot that goes into local marketing. You\u2019ll soon see that it\u2019s a big part of marketing as a whole. How can you expand globally if you don\u2019t consider the area around you? You can\u2019t really. There\u2019s no real way to grow without first consolidating what\u2019s right in front of you.<\/p>\n","protected":false},"excerpt":{"rendered":"

So you\u2019re new to marketing. That\u2019s ok. Everyone has to start somewhere. We hope that you\u2019re not too confused by it all.\u00a0 However, you may have heard two particular words going around. These are \u201clocal marketing\u201d. Now, you might not know what that actually is. It might also be quite complex when explained online. Again, […]<\/p>\n","protected":false},"author":1,"featured_media":1927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,767],"tags":[752],"class_list":{"0":"post-2133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet-marketing","8":"category-marketing","9":"tag-marketing"},"yoast_head":"\nLocal Marketing - A Guide For People Who Are New To Marketing<\/title>\n<meta name=\"description\" content=\"So you\u2019re new to marketing. That\u2019s ok. Everyone has to start somewhere. 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