{"id":1767,"date":"2017-11-29T11:15:08","date_gmt":"2017-11-29T16:15:08","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=1767"},"modified":"2025-08-15T10:07:33","modified_gmt":"2025-08-15T15:07:33","slug":"ultimate-importance-seo-business-2017-2018","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/ultimate-importance-seo-business-2017-2018\/","title":{"rendered":"The Ultimate Importance of SEO for Business in 2017 \u2013 2018"},"content":{"rendered":"

Charles Buxton said that in life, as in chess, forethought wins<\/em>. People who think ahead are the ones ready to handle whatever comes their way. If you run an online business, then traffic matters to you. SEO (Search Engine Optimization) decides whether your business survives and grows online. Most businesses figured this out a while ago and have put measures in place so they are not left behind.<\/p>\n

Still, 2018 is almost here, and things online change almost daily. What is trending today can be history tomorrow. So what does this mean for SEO and business? What should you expect from SEO in the coming year, and how is it likely to affect businesses? Let’s think ahead.<\/p>\n

Strategy<\/strong><\/p>\n

Forgive me for mentioning chess again, but chess is the perfect strategic game, and SEO only works when a good strategy is in place. You have to be vigilant and diligent. You have to be clever, even sneaky. You have to anticipate what will happen next and know how you’re going to respond. You have to know your industry and what tools you can use to win and reach your goals.<\/p>\n

Just like in chess, you have to be a couple of steps ahead to win. It all comes down to strategy, and the ones with the best strategy come out on top.<\/p>\n

\"\"<\/p>\n

Anyone who follows SEO knows that Google’s RankBrain<\/a> is a major factor in building an SEO strategy today, and especially in 2018. RankBrain is Google’s machine learning artificial intelligence (AI) that ranks Google’s search results according to user behavior.<\/p>\n

Introduced in late 2015, RankBrain has been watched by every SEO specialist, because understanding how it works is basic to SEO. In 2018 it matters even more, because RankBrain keeps getting smarter each year as it learns how users interact with websites.<\/p>\n

A good strategy lets you stay ahead of your competitors. The tricky thing about SEO is that you have competitors you don’t even know exist. In a physical business you know your rival is in the next building or down the street. On the internet, you have international competitors. It’s hard to tell who you’re up against and what they can do.<\/p>\n

The only things you have are your knowledge of SEO and the strategy you’re going to run. The more you know, the more loopholes your strategy closes, and the better your chances of success. Think ahead, and you improve your odds of outranking both your visible and invisible competitors.<\/p>\n

Flexibility<\/strong><\/p>\n

According to Parxavenue’s SEO Professionals, rich media is the future of enriching websites.<\/p>\n

One of the most valuable qualities of SEO<\/a> is its flexibility. SEO works with almost every major internet technology. You can use social media to drive traffic to your website, and with a good relationship with other website and blog owners, you can use backlinks to bring more traffic to your site or blog.<\/p>\n

The latest research on the behavior and preferences of internet users shows they lean toward content delivered as video rather than any other format.<\/p>\n

From that, you can predict that in 2018 and beyond, video is likely to be the main format most internet users consume. So websites that add more video content are likely to get more traffic than those that don’t.<\/p>\n

\"\"<\/p>\n

Google has already announced that very soon its search results will target mobile devices first.<\/p>\n

The reason for that announcement is that Google found most searches in recent years and days happen on mobile devices. Most people own some form of mobile computer or internet-capable phone, and they use these devices to connect to the internet more often than they use desktop computers or other immobile devices.<\/p>\n

In 2018, we are likely to see SEO specialists insisting on websites built for mobile first, but with the necessary accommodations for desktop.<\/p>\n

You can see how flexible SEO is, and should be. That flexibility is one of the big reasons it works so well.<\/p>\n

Trends<\/strong><\/p>\n

Another big benefit of SEO is the ability to track your progress and see your overall performance. That’s a huge advantage for businesses. SMART goals must be Specific, Measurable, Attainable, Realistic, and Timely. SEO lets businesses set exactly these kinds of goals.<\/p>\n

\"\"<\/p>\n

Using a tool like Google Analytics<\/a>, you can watch how visitors behave on your site or blog. You can see which browser most of them use to reach your site. You can see which keywords they like to use and make the changes needed to improve your search rankings.<\/p>\n

You can check where most of your visitors come from, when most of them visit, and how long they stay on your site.<\/p>\n

This is a powerful feature<\/a> of SEO. It lets you monitor the trends of your intended audience and work out the best ways to give a better user experience and improve your ranking on the SERPs (Search Engine Results Page). And there are other tools that help you carry out the rest of your SEO strategy.<\/p>\n

Credibility<\/strong><\/p>\n

When you search for something in a search engine, you usually click one of the first few results on the first page. You rarely go to the next page.<\/p>\n

In fact, some people don’t even know other result pages exist, and if what they want isn’t on the first page, they search for something else and repeat.<\/p>\n

The thinking behind this is credibility. Most people believe the results on the first page are the credible ones, and often they are.<\/p>\n

So if your site shows up among the results on the first page, it’s likely to be seen as credible and worth a look. And if the content really is as good as expected, your site may be bookmarked, recommended to others, and visited again.<\/p>\n

ROI<\/strong><\/p>\n

\"\"<\/p>\n

Most companies choose SEO because when it’s done right, the return on investment is remarkable. First, SEO is fairly affordable. The money a company can make from an effective SEO strategy is nothing next to what it spends, because a company can make up to a million times more than it put in.<\/p>\n

On top of that, compared to traditional advertising and marketing, SEO works far better thanks to its flexibility and the many platforms available to support it. And the best thing about the strong ROI of SEO is that over time, little to no work is needed to keep it going. As long as the strategy is solid, automation takes over, and you’ll make money even while you sleep, literally.<\/p>\n

SEO is vital for any online business<\/a>, and its value will probably keep rising each year. Internet technologies are still not mature, and that’s why the value of SEO<\/a> will keep growing. The more new technologies arrive, the more people will use them to raise awareness of their online presence, and the higher the value of SEO<\/a> will climb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Charles Buxton said that in life, as in chess, forethought wins. People who think ahead are the ones ready to handle whatever comes their way. If you run an online business, then traffic matters to you. SEO (Search Engine Optimization) decides whether your business survives and grows online. Most businesses figured this out a while […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[741],"class_list":["post-1767","post","type-post","status-publish","format-standard","category-seo","tag-seo"],"yoast_head":"\nThe Ultimate Importance of SEO for Business in 2017 \u2013 2018<\/title>\n<meta name=\"description\" content=\"Charles Buxton said that in life, as in chess, forethought wins. People who think ahead are the ones ready to handle whatever comes their way. 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