{"id":1728,"date":"2017-11-10T22:13:30","date_gmt":"2017-11-11T03:13:30","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=1728"},"modified":"2025-03-03T00:18:41","modified_gmt":"2025-03-03T05:18:41","slug":"4-ways-get-funding-small-business-startup","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/4-ways-get-funding-small-business-startup\/","title":{"rendered":"4 Ways to Get Funding for Your Small Business Startup"},"content":{"rendered":"

It\u2019s a familiar scenario with two very different endings: you have an outstanding product or service (or both), and an eager customer base that would repeatedly hit the buy button or send in an ongoing stream of purchase orders. So, what\u2019s the problem? Like countless entrepreneurs at the helm of a dynamic start-up, you don\u2019t have the cash you need to turn your small business<\/a> dream into living \u2014 and indeed, profitable \u2014 reality.<\/p>\n

<\/p>\n

Now, the first ending to this common tale is risky, stressful and usually doesn\u2019t end well: entrepreneurs cash in their life savings (retirement plans, equity in their home and insurance<\/a> plans, etc.), sell personal assets (e.g. jewelry<\/a>, family heirlooms, etc.), and run through at least one friends and family round of financing that, alas, is met with reactions like: \u201cwell, I\u2019d love to help, except I have to get the kitchen redone and Laura might need braces\u2026how about we see how things look next year?\u201d<\/p>\n

And then there is the other ending, which is far more inspiring: entrepreneurs hold onto their life savings, personal assets, and their dignity (c\u2019mon, everyone knows Laura doesn\u2019t need braces!), and instead get the cash they need by tapping into one or some of the following sources:<\/p>\n

    \n
  1. The Small Business Administration (SBA)<\/strong><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    The SBA offers multiple loan programs geared towards different types of entrepreneurs (demographics geography, industry<\/a>, etc.). The good news is that many SBA loans<\/a> have relatively low-interest rates, and the payback duration can be several years long \u2014 a few are even more than 10 years. This keeps your monthly payments low, which is critical.<\/p>\n

    The bad news is that competition for SBA loans<\/a> is fierce, and the annual funding pool is usually dry by about September each year. What\u2019s more, the application burden is quite heavy, and the process can take several months. In fact, some SBA loan applications take more than half a year to snake their way through dozens of loan officers and administrators.<\/p>\n

      \n
    1. Banks and Credit Unions<\/strong><\/li>\n<\/ol>\n

      \"\"<\/p>\n

      You probably know already that banks and credit unions offer small business loans. However, you may also know that the eligibility requirements are quite high. For example, applicants typically must have excellent personal and business credit scores, and at least two years of verifiable operational history<\/a> \u2014 which is an insurmountable obstacle if you\u2019re a start-up without a past.<\/p>\n

      What\u2019s more, much like SBA loans, banks and credit unions aren\u2019t in any hurry to process small business loan applications \u2014 not when they have larger, more profitable enterprises to focus on. As such, expect things to take at least a few months, and for the application package to be sizable (you\u2019ll need your credit scores, business plan, resume, cash flow statements, tax returns, and so on).<\/p>\n

        \n
      1. Alternative Financing<\/strong><\/li>\n<\/ol>\n

        \"\"<\/p>\n

        Alternative<\/a> financing refers to a marketplace where private (i.e. non-bank and non-credit union) lenders provide both individuals and businesses with various loans, such as working capital financing, business lines of credit, merchant cash advances, equipment financing, and so on. There are multiple products available.<\/p>\n

        While borrowing in the alternative financing space, the application requirements are much easier to meet. For example, some lenders don\u2019t insist on good credit or years of business history. Even having a past-discharged bankruptcy or an open tax lien aren\u2019t necessarily deal breakers. What\u2019s more, some alternative financing firms have specialized programs for different groups, such as women entrepreneurs and loans for Veterans<\/a>.<\/p>\n

          \n
        1. Crowdfunding<\/strong><\/li>\n<\/ol>\n

          I\u2019m ambivalent about including crowdfunding on this list, but since if I didn\u2019t you might wonder if I made an error or oversight, I\u2019ll include it \u2014 but with some important qualifications.<\/p>\n

          As you may know, crowdfunding is (as the term suggests) a way to generate funds by soliciting small donations from a large pool of people. Typically, these people are not investors. But they aren\u2019t donors either. Rather, they\u2019re buying a product or service based on the amount they pledge (these are usually referred to as \u201ctiers\u201d).<\/p>\n

          The good news with crowdfunding is that virtually anyone can start a campaign with minimal start-up costs. Ironically, this is also the bad news! Why? Because competition for crowdfunding dollars is ferocious, and for every \u201cfront page of WIRED\u201d success story, there are thousands of campaigns that failed to generate more than a few hundred dollars (and all of that from friends and family<\/a>).<\/p>\n

          If you ultimately decide to try crowdfunding, then my advice is not to treat it as your primary funding source. Yes, if you catch lightning in a bottle you can adjust accordingly (and smile until your cheeks hurt!). But if you pin the life or death of your start-up on whether you strike crowdfunding oil, then instead of a success story, you may be on-track to write an obituary.<\/p>\n

          The Bottom Line<\/strong>\u00a0<\/strong><\/p>\n

          Small business<\/a> success requires vision, persistence, dedication, sacrifice \u2014 and of course, sufficient cash to make it happen. Any or all of the funding sources discussed above could be the solution you need to get your small business off the ground and to the top of your marketplace. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

          It\u2019s a familiar scenario with two very different endings: you have an outstanding product or service (or both), and an eager customer base that would repeatedly hit the buy button or send in an ongoing stream of purchase orders. So, what\u2019s the problem? Like countless entrepreneurs at the helm of a dynamic start-up, you don\u2019t […]<\/p>\n","protected":false},"author":1,"featured_media":1731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[728,59],"tags":[748],"class_list":{"0":"post-1728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-finance","9":"tag-business"},"yoast_head":"\n4 Ways to Get Funding for Your Small Business Startup<\/title>\n<meta name=\"description\" content=\"It\u2019s a familiar scenario with two very different endings: you have an outstanding product or service (or both), and an eager customer base that would\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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