{"id":1597,"date":"2017-08-23T11:33:46","date_gmt":"2017-08-23T16:33:46","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=1597"},"modified":"2026-06-10T17:23:04","modified_gmt":"2026-06-10T22:23:04","slug":"4-essential-best-practices-social-media-success","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/","title":{"rendered":"Essential Best Practices for Social Media Success"},"content":{"rendered":"<p>When social media first appeared, most people treated it as a toy rather than a technology. The idea that it could be a serious way to reach customers was often met with ridicule. Two decades later, that view looks quaint. Social media is now a genuine corporate touchpoint, and for many businesses in both the B2B and B2C space, it is among their <a href=\"http:\/\/www.socialmediatoday.com\/social-business\/role-social-media-marketing-business\">most valuable and essential tool<\/a>. Whether the goal is brand visibility through YouTube or quality leads through LinkedIn, social media has earned its place in the marketing mix.<\/p>\n<p>The role and prominence of social media keeps rising, helped along by the shift from desktop browsing to smartphones and tablets that suit these platforms. Yet plenty of businesses see little or no return on the time they pour in. This is not only <a title=\"Are Business Directories Still Relevant in 2025?\" href=\"https:\/\/www.jasminedirectory.com\/blog\/are-business-directories-still-relevant-in-2025\/\" >small businesses<\/a> that are having a tough time. Large organizations and enterprises also struggle to show any real ROI, and often slip behind more digitally capable competitors.<\/p>\n<p>If your business <a title=\"Social Media Marketing, Tips to Make Your Small Business Stand Out\" href=\"https:\/\/www.jasminedirectory.com\/blog\/social-media-marketing-tips-make-small-business-stand\/\" >social media program<\/a> is not firing on all cylinders, or you are about to launch a startup and want social media working from day one, here are four practices that will put and keep you on the right track.<\/p>\n<h2>Go where your target customers are<\/h2>\n<p>Many businesses create Facebook and Twitter accounts, then wait for the likes, upvotes, shares and conversions to pour in. That will not happen if their customers gather elsewhere. There are well over 100 platforms, including YouTube, LinkedIn, Instagram, Pinterest, Spiceworks, and the list keeps going. Not all of them suit every business. Instagram, for example, is still mostly a B2C channel. The lesson holds regardless: go where your target customers already spend their time, not where you find it convenient to post.<\/p>\n<p>This is also worth remembering because a company profile is only one of the ways people look for a business. Search engines, review sites, and curated directories all play a part, and how each of those places organizes information decides whether anyone finds you at all. Louis Rosenfeld, Peter Morville and Jorge Arango, in Information Architecture: For the Web and Beyond (2015), treat browsing structured categories and searching as complementary ways users locate what they need. A social feed is one entry point. Being listed and findable in the places where people actively evaluate options is another, and the two reinforce each other.<\/p>\n<h2>Feed your channels the right content<\/h2>\n<ol>\n<li><strong>Feed your <a title=\"The Impact of Social Media Influencers\" href=\"https:\/\/www.jasminedirectory.com\/blog\/the-impact-of-social-media-influencers\/\" >social media platforms fresh, relevant and original<\/a> content.<\/strong><\/li>\n<\/ol>\n<p>If social media accounts are cars, content is the fuel that makes them run. Drivers pick fuel that meets a minimum octane, or the vehicle spends more time in the repair shop than on the road. In the same way, you feed your <a href=\"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/\" title=\"Essential Best Practices for Social Media Success\">businesses must fuel their social media<\/a> platforms with fresh, relevant and original content. That can be photos, videos, infographics, surveys, polls, links to on-site articles and blog posts, and more. It can also include curated content, meaning material you hand pick and share with your customer community.<\/p>\n<p>Quality matters more than volume here. Ann Handley, in Everybody Writes (2022), argues that in an online-first economy every business is a publisher and everyone with a website is a writer, so the usefulness and clarity of what you produce is a business asset rather than a cosmetic one. People also read differently on screen than they do on paper. Jakob Nielsen&#8217;s early study How Users Read on the Web (1997) found that 79% of test users scanned any new page they came across, while only 16% read word by word. Short paragraphs, meaningful headings, and one idea at a time are not stylistic preferences. They match how your audience actually behaves.<\/p>\n<h2>Generate interaction and do not feed the trolls<\/h2>\n<ol start=\"3\">\n<li><strong>Generate interaction and do not feed the trolls.<\/strong><\/li>\n<\/ol>\n<p>The most effective, and therefore most profitable, platforms are the ones that generate interaction with fans, both existing and potential. That means answering questions, offering guidance, or simply replying to a &#8220;thank you&#8221; or &#8220;great post&#8221; comment. Stay on top of these exchanges and be responsive. A conversation that goes unanswered reads as indifference.<\/p>\n<p>Just as important is avoiding the temptation to feed the trolls. These are people with an axe to grind who use social media to amplify their unhappiness and, where possible, damage your brand and reputation. Sometimes they attack the business, and sometimes they attack other members of the community. Watch for inappropriate posts and ban anyone who ignores the rules. Do not delete or run from what is legitimate feedback or a genuine concern, though. The better move is to shift that discussion off the public timeline, into email or onto a phone call.<\/p>\n<p>Handled well, public feedback works in your favor. Robert Cialdini&#8217;s principle of social proof, laid out in Influence, New and Expanded (2021), holds that people decide what is correct by finding out what others think is correct, which is the mechanism behind reviews and ratings. A visible, honest exchange with an unhappy customer tells everyone watching that you take problems seriously, which often does more good than a wall of five-star praise ever could.<\/p>\n<h2>Use technology to keep social media compliant<\/h2>\n<ol start=\"4\">\n<li><strong>Use technology to ensure social media compliance.<\/strong><\/li>\n<\/ol>\n<p>A growing number of <a title=\"Stable Linux Distro for GPT-4.5 Development\" href=\"https:\/\/www.jasminedirectory.com\/blog\/stable-linux-distro-for-gpt-4-5-development\/\" >businesses<\/a> face public criticism, regulatory fines, and in some cases civil lawsuits because the content on their platforms is not compliant. Consider a well-meaning but careless employee who posts on the corporate Facebook page about &#8220;looking forward to working with their new team.&#8221; What is wrong with that?<\/p>\n<p>If the &#8220;new team&#8221; happens to be part of a to-be-announced acquisition, that seemingly harmless line can derail negotiations and draw the attention and ire of the FCC, FTC, SEC, and other regulatory bodies. Compliance is not as fun as posting a clever infographic, but make no mistake: it is arguably the most important piece of the puzzle. Approval workflows, scheduling tools, and clear posting policies exist for exactly this reason, and they cost far less than the cleanup after a bad post goes live.<\/p>\n<h2>The bottom line<\/h2>\n<p>The safest and most productive way to think about social media is not as a technology or a group of accounts, but as a business investment. The returns are real when the fundamentals are in place. Deloitte&#8217;s Connected Small Businesses US study (2017) found that digitally advanced small businesses, the ones making fullest use of websites and online marketing tools, saw year-over-year revenue growth nearly four times as high as their digitally basic peers, and were about three times as likely to have created jobs in the prior year.<\/p>\n<p>Keep these four practices in your plan without exception or compromise: go where your customers are, feed your channels good content, interact without feeding trolls, and stay compliant. Pair that discipline with a presence in the other places people check before they buy, from search results to reviews to curated listings, and your investment pays off now and for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When social media first appeared, most people treated it as a toy rather than a technology. The idea that it could be a serious way to reach customers was often met with ridicule. Two decades later, that view looks quaint. Social media is now a genuine corporate touchpoint, and for many businesses in both the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[746],"class_list":["post-1597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential Best Practices for Social Media Success<\/title>\n<meta name=\"description\" content=\"When social media first appeared, most people treated it as a toy rather than a technology. The idea that it could be a serious way to reach customers was\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Best Practices for Social Media Success\" \/>\n<meta property=\"og:description\" content=\"When social media first appeared, most people treated it as a toy rather than a technology. The idea that it could be a serious way to reach customers was\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Jasmine Business Directory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jasminedirectory\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robert.gombos\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23T16:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T22:23:04+00:00\" \/>\n<meta name=\"author\" content=\"Gombos Atila Robert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jasminedir\" \/>\n<meta name=\"twitter:site\" content=\"@jasminedir\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\"},\"author\":{\"name\":\"Gombos Atila Robert\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\"},\"headline\":\"Essential Best Practices for Social Media Success\",\"datePublished\":\"2017-08-23T16:33:46+00:00\",\"dateModified\":\"2026-06-10T22:23:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\"},\"wordCount\":1161,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Jasmine-Directory-15-mai-2025-44.avif\",\"keywords\":[\"Social media marketing\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\",\"name\":\"Essential Best Practices for Social Media Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Jasmine-Directory-15-mai-2025-44.avif\",\"datePublished\":\"2017-08-23T16:33:46+00:00\",\"dateModified\":\"2026-06-10T22:23:04+00:00\",\"description\":\"When social media first appeared, most people treated it as a toy rather than a technology. 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