{"id":1597,"date":"2017-08-23T11:33:46","date_gmt":"2017-08-23T16:33:46","guid":{"rendered":"https:\/\/www.jasminedirectory.com\/blog\/?p=1597"},"modified":"2025-08-15T10:07:28","modified_gmt":"2025-08-15T15:07:28","slug":"4-essential-best-practices-social-media-success","status":"publish","type":"post","link":"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/","title":{"rendered":"Essential Best Practices for Social Media Success"},"content":{"rendered":"<p>When social media first arrived on the scene, it was seen as more of a toy than a technology. And it certainly wasn\u2019t viewed as a legitimate communication channel to connect with customers. In fact, the very idea was met with ridicule.<\/p>\n<p>Well, fast forward a couple of decades, and social media isn\u2019t just a viable and effective corporate touchpoint: for many businesses in both the B2B and B2C space, it\u2019s among their <a href=\"http:\/\/www.socialmediatoday.com\/social-business\/role-social-media-marketing-business\">most valuable and essential tool<\/a>. Indeed, whether the goal is to generate brand visibility through YouTube or generate quality leads through LinkedIn, social media has earned the right to have a place in the <a  title=\"marketing\" href=\"https:\/\/www.jasminedirectory.com\/internet-online-marketing\/marketing\/\" >marketing<\/a> mix.<\/p>\n<p>However, while the role, prominence and importance of social media is rising \u2014 not the least reason being the shift from desktop web surfing to more social media-friendly <a  title=\"smartphones\" href=\"https:\/\/www.jasminedirectory.com\/computers\/smartphones\/\" >smartphones<\/a> and tablets \u2014 many businesses are not reaping significant (or any) rewards. And this isn\u2019t just <a title=\"Are Business Directories Still Relevant in 2025?\" href=\"https:\/\/www.jasminedirectory.com\/blog\/are-business-directories-still-relevant-in-2025\/\" >small businesses<\/a> that are having a tough time. Many large <a  title=\"organizations\" href=\"https:\/\/www.jasminedirectory.com\/art\/organizations\/\" >organizations<\/a> and enterprises are struggling to achieve social media ROI, and find themselves slipping behind more digitally savvy competitors.<\/p>\n<p>If your business <a title=\"Social Media Marketing \u2013 Tips to Make Your Small Business Stand Out\" href=\"https:\/\/www.jasminedirectory.com\/blog\/social-media-marketing-tips-make-small-business-stand\/\" >social media program<\/a> isn\u2019t firing on all cylinders \u2014 or you\u2019re about to launch a dynamic startup and you want to ensure that your social media success is assured from day one \u2014 here are four essential best practices that will put and keep you on the right track:<\/p>\n<ol>\n<li><strong>Go where your target customers are.<\/strong><\/li>\n<\/ol>\n<p>Many businesses create Facebook and Twitter accounts, and then wait for the likes, upvotes, shares and conversions to start pouring in. However, this simply can\u2019t and won\u2019t happen if customers are congregating elsewhere on the social media landscape. Indeed, there are over 100 platforms out there, including YouTube, LinkedIn, Instagram, Pinterest, Spiceworks, and the list goes on. While not all of these platforms will be suited to all businesses (for example, Instagram is still more of a B2C channel), the message and lesson remains the same: go where your target customers are.<\/p>\n<ol start=\"2\">\n<li><strong>Feed your <a title=\"The Impact of Social Media Influencers\" href=\"https:\/\/www.jasminedirectory.com\/blog\/the-impact-of-social-media-influencers\/\" >social media platforms fresh, relevant and original<\/a> content.<\/strong><\/li>\n<\/ol>\n<p>If social media accounts are cars, then content is the gas that makes them run. And just like drivers need to choose gas that has a certain minimum octane level \u2014 or else their vehicle will spend time in the repair shop vs. the road \u2014 <a href=\"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/\" title=\"Essential Best Practices for Social Media Success\">businesses must fuel their social media<\/a> platforms with fresh, relevant and original content. This can include photos, videos, infographics, surveys, polls, links to on-site articles and blog posts, and so on. It can also include curated content, which is material that you hand pick and share with your customer community.<\/p>\n<ol start=\"3\">\n<li><strong>Generate interaction and don\u2019t feed the trolls.<\/strong><\/li>\n<\/ol>\n<p>The most effective \u2014 and therefore most profitable \u2014 social media platforms are those that generate interaction with fans (existing and potential). This can include answering questions, providing guidance, or simply responding to a \u201cthank you\u201d or \u201cgreat post\u201d comment. It\u2019s vital to stay on top of these engagements and be responsive.<\/p>\n<p>With this being said, it\u2019s just as vital to avoid \u201cfeeding the trolls.\u201d These are individuals who have an axe to grind, and want to use social media as a way to amplify their unhappiness \u2014 and if possible, inflict brand and reputation damage.<\/p>\n<p>Sometimes the trolls attack a business, and other times they attack other community members. Maintain a careful and continuous watch on inappropriate posts, and ban those who don\u2019t follow the rules. However, don\u2019t delete or run away from what is legitimate feedback or a real concern. The best way to deal with these situations is to try and move the discussion off social media, into email or via phone.<\/p>\n<ol start=\"4\">\n<li><strong>Use technology to ensure social media compliance.<\/strong><\/li>\n<\/ol>\n<p>A growing number of <a title=\"Stable Linux Distro for GPT-4.5 Development\" href=\"https:\/\/www.jasminedirectory.com\/blog\/stable-linux-distro-for-gpt-4-5-development\/\" >businesses<\/a> are facing public criticism, regularity fines and in some cases civil lawsuits because the content on their social media platforms is not in compliance. For example, a well-meaning but nevertheless irresponsible employee can leave a small post on the corporate Facebook page about how they\u2019re \u201clooking forward to working with their new team.\u201d What\u2019s so bad about this?<\/p>\n<p>Well, if their \u201cnew team\u201d happens to be part of a to-be-announced acquisition, then this seemingly harmless post could derail negotiations, and draw the attention and ire of the FCC, FTC, SEC, and other regulatory bodies. It\u2019s not as sexy and exciting as posting a cool and fun Infographic, but make no mistake: <a href=\"http:\/\/www.brandle.net\/solutions\/social-media-compliance\">social media compliance<\/a> is arguably the most important piece of the social media puzzle.<\/p>\n<p><strong>The Bottom Line<\/strong><\/p>\n<p>The smartest, safest and most successful way to view social media is that it is not a technology or group of accounts and platforms, but that is a significant business <a  title=\"investment\" href=\"https:\/\/www.jasminedirectory.com\/shopping-ecommerce\/investment\/\" >investment<\/a>. Keeping all of the above best practices in mind, and making sure that they\u2019re part of your social media plan without exception or compromise, is the best way to ensure that your investment is profitable now and for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When social media first arrived on the scene, it was seen as more of a toy than a technology. And it certainly wasn\u2019t viewed as a legitimate communication channel to connect with customers. In fact, the very idea was met with ridicule. Well, fast forward a couple of decades, and social media isn\u2019t just a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[746],"class_list":{"0":"post-1597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-social-media-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential Best Practices for Social Media Success<\/title>\n<meta name=\"description\" content=\"When social media first arrived on the scene, it was seen as more of a toy than a technology. And it certainly wasn\u2019t viewed as a legitimate communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Best Practices for Social Media Success\" \/>\n<meta property=\"og:description\" content=\"When social media first arrived on the scene, it was seen as more of a toy than a technology. And it certainly wasn\u2019t viewed as a legitimate communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jasminedirectory.com\/blog\/4-essential-best-practices-social-media-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Jasmine Business Directory\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jasminedirectory\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/robert.gombos\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-23T16:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T15:07:28+00:00\" \/>\n<meta name=\"author\" content=\"Gombos Atila Robert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jasminedir\" \/>\n<meta name=\"twitter:site\" content=\"@jasminedir\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\"},\"author\":{\"name\":\"Gombos Atila Robert\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#\\\/schema\\\/person\\\/088f91f4a09b0333a72c29560bcb6486\"},\"headline\":\"Essential Best Practices for Social Media Success\",\"datePublished\":\"2017-08-23T16:33:46+00:00\",\"dateModified\":\"2025-08-15T15:07:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\"},\"wordCount\":840,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Jasmine-Directory-15-mai-2025-44.avif\",\"keywords\":[\"Social media marketing\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\",\"url\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/\",\"name\":\"Essential Best Practices for Social Media Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/4-essential-best-practices-social-media-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.jasminedirectory.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Jasmine-Directory-15-mai-2025-44.avif\",\"datePublished\":\"2017-08-23T16:33:46+00:00\",\"dateModified\":\"2025-08-15T15:07:28+00:00\",\"description\":\"When social media first arrived on the scene, it was seen as more of a toy than a technology. 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