Essential Best Practices for Social Media Success


When social media first arrived on the scene, it was seen as more of a toy than a technology. And it certainly wasn’t viewed as a legitimate communication channel to connect with customers. In fact, the very idea was met with ridicule.

Well, fast forward a couple of decades, and social media isn’t just a viable and effective corporate touchpoint: for many businesses in both the B2B and B2C space, it’s among their most valuable and essential tool. Indeed, whether the goal is to generate brand visibility through YouTube or generate quality leads through LinkedIn, social media has earned the right to have a place in the marketing mix.

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Social Media: Brands Make Social Media Management Top Priority

Social Media Usage There tend to be other signs in which smaller organizations are set to raise their usage associated with social media in the future. The survey revealed that four times more small business owners have increased their social networking budgets through SEO Company, compared to those who have taken money away from the marketing route.

Although I was pretty accustomed to social media on the personal level, its different when you’re with it for business, Violet Tremblay, owner of Painting and Pinot, told Vertical Response. There’s more pressure to do it right, to do it regularly and also to do it strategically.

Ebrandz recently documented that brand making via custom content is starting to become a top priority for small business owners. A report by Manta revealed in which content marketing endeavors are moving in advance of traditional outreach attempts, with 90 percent of small enterprises dedicating time to help making connections on the web.

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3 Examples Of Unethical Social Campaigns

Every day, social media websites are flooded with traffic. Competition is naturally increasing over time. And for businesses, getting noticed is critical if they are to maintain their ROI. In the frantic rush to get airtime, brands are trying all kinds of weird and wonderful techniques.

The flash mobs that shocked and excited us a few years ago already feel dated and stale; the race is on to come up with new, innovative techniques. But you need to be careful if you work in marketing: the game is changing, and your adience is ready to bite back.

Here are some campaigns that went for big viral impact but got it badly wrong.

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8 Tips For Promoting Your Business With Facebook Page

Facebook overthrows the way many firms communicate with their customers and promote their businesses. It's really a powerful tool which allows you to reach millions of customers for free. Not only the big brands succeed in Facebook, but even small family firms disclose their potential finding new clients in their environment.

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5 Facebook Apps To Improve Fan Engagement

Facebook is the world champion in social media. With over 900 million users spread across different demographic, it is an ideal platform to spread an idea or market any business. It guarantees you potential clients no matter what the business or idea you want to pass across. Having fan page is the best place to start as you take the vast opportunities that Facebook has to offer. However, fan engagement is a tool that will determine if Facebook will be of value to you.

There are several ways you can achieve maximum Fan engagement. The most and proven way is the use of Facebook Apps. There are 5 Facebook Apps to Improve Fan Engagement that Fan page owners should have.

One thing you will appreciate about these apps is that they will aid you to build a robust fan base, which in most cases it can take ages.

1. Contest App

One way to engage your fan base is to create a contest. Content App will help any Facebook fan page admin to create contest. The contest can be about photos, videos and even essay submission contest. It is possible to customize your contest including choosing a language for targeted audience for global reach. Other features include setting the duration for the contest and use any of your customized images. It comes with an upgrade option which makes it even more interesting to use. The admin can export data, create a two stage contest and be able to select many winners.

2. Friend Share Deal Reveal

If you are marketing a business, it is always important to run a promotion or have a deal of some kind. The best thing to do is to empower your fan base to share your deals with their circle of friends if any. Friend share deal reveal is the App you need for this purpose. What the app does is to allow the fans get your best offers and easily share it.

3. Group Deal App

If you are promoting business and you have an offer, an e-book for download or any other promotion, you need to have Group deal app. It is one app that is meant to improve traffic and fan engagement. The active participation of a fan is the key for them to unlock and claim any offer or promotion. The participation is measured if the fan reaches the number of registrants required by the admin. For example, an admin can set that for a deal to be unlocked; the fan has to accumulate 60 registrants. If the fan is interested, they will have to share the deal with friends and then redirect to a form which they have to fill. If the same is done by 60 friends he has shared then the deal will be unlocked.

4. Zinzz Contest APP

The main advantage of this app is the opportunity to display your business brand images straight from Zinzz. You can also empower all your fans to load whatever images they have using a “#” you have identify hence pulling in generated user lnstagram photos. This will give them a reason to engage with you fan page. As an admin you can hide whatever image that not relevant to your Facebook page.

5. Social Review App

One thing Facebook fan page need is to be able to comment or review whatever you have on your fan page. The power to offer opinion, testimonies and share has been proved to improve engagement with fans. That is why you need Social review app. What makes this app important is the algorithm it uses that allows the display of relevant comments to specific users. Every user can see comments that are relevant to them hence making them more engaged.

Facebook was meant for people interact. For any Facebook fan page owner, you should make sure interaction is part of your fan page. That is why the above 5 Facebook Apps to Improve Fan Engagement are very important to have. Read more


How Social Media Can Push Your Domain Sales

Regardless of pushing one excellent top-level domain, or 300 ccTLDs, social media can be the ideal platform for harvesting interested buyers if your efforts are amicable. Without suggesting NamePros, Warrior Forums or Sedo are poor platforms, having secondary avenues for selling unused domain names means faster sales potential.

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Why Pinterest Is So Popular

Pinterest is a social media site based upon the concept of a pin board. It enables you to manage and share all the attractive things you get on the web. You can easily add a pin for a page or an image then classify them into groups. For instance, you can use it to plan your wedding, organize your favorite meal, or even decorate your house.

You can also browse pin boards built by others, as you will learn lot of new things and acquire inspiration from other people sharing your interests. If you have many followers and pin an interesting thing, you can see how faster it would be repined. Why Is Pinterest So Popular? Pinterest has become so popular among women and teens due a number of reasons.

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The Most Essential Social Media Guide For Ecommerce Websites

Social media is a great way to market any type of website, especially an ecommerce website. With so many consumers using social media to connect with the world, these sites make it possible for ecommerce businesses to reach their target audience in a quick, effective way.

However, many ecommerce sites do not properly utilize social media to its fullest extent to get the most out of these popular sites. Here are a few tips you can use to improve your social media marketing campaign and improve the effectiveness of your online marketing efforts.

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3 Business Uses For Twitter (Not Just Aimless Tweeting)

Any business in the 21st century knows that they need to be marketing themselves via social media but just being on these platforms is not the answer. There are plenty of people advocating the use of social media as a marketing tool but just following their advice aimlessly is not going to improve your efforts any more than writing your marketing material in invisible ink would.

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How Social Media Can Impact What You Buy

Theres no question that the proliferation of social media has helped decide what we buy, why we buy it and even how much we spend on the individual product.

According to a recent survey, 80 percent of those between the ages of 18-44 check their smartphones within fifteen minutes of waking up in the morning. And what are they checking?

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