10 essential marketing tips for small businesses

Looking for the most effective marketing tips for your business? If yes, read on! As a small business, you might be thinking that it is not possible to get the word out concerning what you are doing. That is no excuse. In fact, you don’t require gimmicks or fads to achieve it. Here are 10 essential marketing tips for small businesses.

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What a Good Advertisement Should Contain

As a marketer, there are a few goals you should try to hit to achieve an attractive and effective advertisement. Shoot for an ad that conveys appropriate information to effectively describe the good/service in question and attract the people you’re looking for. In simple terms, you have to target and succeed in attracting prospective customers who can afford your product or service and meet your terms. This will, at the very least, reduce the number of phone calls you get of people seeking clarification and more info about your product.

That said, below are a few tested and tried advertising tips that you can use to effectively market your brand.
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Free Online Advertising: The Best Places for More Exposure

Twitter: free internet advertising
In recent years, the scope and significance of online advertising has greatly increased.

Business organizations have realized the importance of advertising their products and services, while targeting specific audience based on demographics and other criteria. These days, you can easily find many posts about where and how to advertise a business online.
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Top 3 free web directories

DMOZ - the best free web directory out there.
For a webmaster worth his or her salt a good directory is priceless – the more so if it happens to be free for usage. Unfortunately, most directories charge for inclusion, while delivering little or any real value. And of course, of those sites that are listed as “free” either present little reason to list with them or require reciprocal links.

The problem with reciprocal links is that they are a violation of Google TOS, and that can result in blacklisting which is the exact opposite of what a webmaster wants.
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How To Build Local Links For Your Law Firm

If you're looking for a way to get a hand up over your local competitors, local link building is the way to go.

Many people are overlooking it in their internet marketing strategies, and it can easily be much more rewarding than simply focusing all of your efforts on general link building.

Localization is starting to play a bigger and bigger role in search engine result pages as well as other GPS enabled services on mobile devices.

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4 Ways To Get Home Business Customers This Week

The first thing to do is to do more than just get in touch with a customer by sending an email out to that person. You also have to make sure you create some kind of a call to action and potentially request someone's information.

For instance, an advertisement can include both a message pertaining to how to get in touch with you and a space where a person can list one's email address or telephone number. This can be used so you will have a new item that you can send periodic text messages or emails to over time. This means that you should easily obtain more items ready for that person to use over time.

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PPC for Small Businesses

Pay per Click or what we have widely known for its short term as PPC is a quick and easy way to earn money online. With it, you are simply requested to bid for words or key phrases that report for your product, service or industry.

PPC for small businesses could be a fantastic way to leap your way into the internet marketing arena with both of your feet. With using PPC as a tool in marketing, you will be able to control many factors at the heart of your business marketing strategy. Of course if you are doing a business online, you would want this to click on search engines.

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Ways To Promote Your Charity (You Haven’t Thought Of Yet)

The first and biggest challenge of any charity, non-profit or third sector organisation is to getting the message out there about what they are doing. There are traditional ways of doing this – posters, TV ads, having somebody stand on a busy high street with a clip board and annoy people who are trying to get elsewhere.

However, with careful use of technology and psychology you can find much ore subtle and effective ways of letting people know you exist.

QR Codes

QR codes started off as a novelty only ever really used by people in marketing. Nowadays however they’re starting to transform into something people naturally use. The fact is, people see a QR code and get curious, particularly if there’s a compelling image or message alongside it. Place a QR code somewhere it’s likely to get notices and link it to your non-profit’s website and you’ll soon have visitors pouring in.

Hashtags

Twitter hashtag campaigns are a risky business, especially since you leave it open to being subverted. However people are usually sympathetic towards hashtags used to promote good causes. The most successful hashtags are the ones that give people a chance to talk about themselves (because even at their best people on social media are raging egotists), so for instance, if you’re a charity that works with home carers, a hashtag that gives people a chance to talk about their best experiences with home carers would be a good place to start.

Profile Pic Campaigns

Last year everybody on Facebook changed their pictures to their favourite children’s character to raise awareness for the NSPCC. When this year’s Oscars ignored the contribution of struggling underpaid special effects firms, people in their droves turned their profile pictures to blank green squares in protest. If you have a strong visual concept and a message people identify with then you can get your message to reach millions this way.

Wristbands and Ribbons

While social media is a powerful tool, nothing can quite compete with a physical reminder. Various colours of wristband and ribbon have raised awareness of everything from human rights issues to fighting cancer. Whether you’re a large organisation like the RPSCA or a fairly small start-up one like the Joe Humphries Memorial Trust, it’s worth spending a little money to create the little souvenirs that people can use to show solidarity with your cause.

A Bake Sale

And finally, a properly old school suggestion. People like supporting good causes, and they like cake. Cake is easy to make and really only involves fairly cheap ingredients. Make lots of cakes, sell them to raise money for your cause. It’s an old idea, but one that’s become reinvigorated with events such as Amnestea.

So embrace the new technology, really, there’s a lot of good it can do for your non-profit, but don’t forget that the old techniques have lasted so long for a reason! Read more


5 Skills Every Online Marketer Should Have

Internet marketing has become very popular nowadays. Most bloggers have found themselves moving into the online marketing sector. It may be a new trend but not everybody is successful with online marketing. You need to have the right skills in order to be successful.

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5 Tips To Write Articles That Connects With Your Audience

When you’re writing for your audience, you need to go beyond just providing information. Your writing must engage them, encourage interaction and give them what they want to hear.

A compelling article is more than good reading; it makes the reader more likely to click your call-to-action. Use the tips provided to connect with your audience.

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