The official New Zealand Travel and New Zealand Business operates as a comprehensive and informative online platform for New Zealand. The website serves as a guide for visitors intending to travel to New Zealand, assisting them in exploring different destinations and activities that the country offers. It aims to help users plan and execute a memorable trip.

In addition to travel information, the website also engages individuals looking to live, work, and move to New Zealand, providing useful content about the requirements and lifestyle of the country. For students who are planning or currently studying in New Zealand, the website dispenses necessary details to help them navigate this experience.

Further, New Zealand Travel and New Zealand Business also serves as an economic interface, encouraging businesses to grow through New Zealand products, services, and investment opportunities. This aspect is particularly appealing to businesses seeking to extend their footprint in New Zealand. The website makes it easy to explore investment opportunities and to learn about the various products and services New Zealand offers.

A significant web feature highlighted is the New Zealand FernMark Licence Programme, which seems intended to promote authenticity and credibility of New Zealand products and businesses both locally and globally. This could be a great resource for businesses aiming to establish a trustworthy brand in or linked to New Zealand.

In addition, the website promotes a cultural initiative under the theme 'Building a nation of story-tellers', supposedly aiming to encourage interaction and sharing of diverse experiences relating to New Zealand. While details on this aspect are scant, it exudes a sense of inclusivity and cultural representation that could strike a chord with both locals and foreigners.

Finally, the website is multilingual, supporting a diverse audience base and making the content accessible to a wider range of visitors. This aspect adds to the overall user-friendliness, increasing its appeal across different ethnicities and nationalities.

Verdict: New Zealand Travel and New Zealand Business website can be a beneficial tool for potential tourists, residents, students, and businesses in need of detailed, organized information related to travel, migration, education, and economic opportunities in New Zealand.