The organization is a 828 media company that delivers informative and up-to-date news to millions of senior executives worldwide. The news cut across different industries such as finance, education, social media, food and beverage, among others.

The website does not inform the leader of its purpose on the homepage or at first glance. It begins with an article that may not particularly be in line with the reader's interests.

This is an intensive blog website with plenty of posts and articles about leadership, marketing, education, business planning, and organization. It features posts from different personalities with varied attributes in the business world.

It covers a wide range of blog posts not limited to any topic. Most of these topics are all business and marketing-related, with authors drawn from the wider Business Management Sector. Not a decorated website, but it certainly lives up to its name: blog.