notMYkid is a nonprofit organization focused on the prevention of addiction and mental health issues among young individuals. Their primary mission is to ensure every kid thrives by inspiring positive life choices. They utilise an 'upstream' approach to address these problems by focusing on proactive prevention strategies.

The organization offers an array of programs designed to combat the challenges facing today's youth, ranging from substance use and recovery to mental health and the balance between technology and life. These programs are delivered by their dedicated team, which includes masters level clinicians specializing in mental health, trauma, and addiction. Working closely with affected youth and adults, they provide premier prevention education programs, peer support and professional training.

In terms of impact, notMYkid strives to educate youth to build resiliency, inspire hope for the future, and foster connection and communication. They specifically target urgent issues such as the youth mental health crisis fueled by the pandemic, the opioid crisis, and suicide, which is the second leading cause of death among adolescents and young adults aged 10-24.

notMYkid is reliant on the support of donors, corporate partners, local foundations, and statewide agencies to achieve their goals. The organization acknowledges the collective impact of these stakeholders and shows appreciation for their ongoing support. Individuals and entities are encouraged to assist the nonprofit's mission through donations and by joining their team.

Overall, notMYkid demonstrates a strong commitment to improving youth mental health and well-being by leveraging the power of lived experience. Their proactive approach to preventive measures and comprehensive support programs stand as testament to their dedication to protecting and empowering the next generation.