Having great customer service can be one of the most powerful marketing tools your company has when it comes to word-of-mouth referrals. Impeccable customer service builds a good rapport with clients, and statistically, nearly half of all business customers are more likely to make a purchase after receiving an enjoyable customer service experience.

Taking the time to improve your customer service can both strengthen your business as well as improve its longevity. Use these five tips to better your client's customer service experience:

1. Be Accommodating

When it comes to customer service, one of the most important aspects a business can offer is to be as accommodating as possible. Due to unexpected circumstances, like a schedule mishap a scheduled meeting running late, customer service appointments can often get behind, leaving clients stuck in the waiting room as they wait for their turn.

In an event such as this, being as obliging as possible can transform a client from being a customer with a problem to a brand ambassador. Each interaction is an opportunity to expand your brand, thus do your best to provide clients with a warm reception. As they wait for their appointment, offer them refreshments, books, magazines, or television. Check out http://www.tvproviders.com/comcast/ for a great price on office packages.

2. Listen

According to the book The Seven Habits of Highly Effective People, you should "Seek first to understand, then be understood." A customer wants to feel respected. One of the best ways to show your respect is to truly listen to your customers.

Provide your customer with your expertise, but make sure they feel as though they are being understood. Great customer service is not about patronizing customers or attempting to force a strategy on a customer. Be attentive to the needs of your customer by offering them a solution that works well for both of you.

3. Respond

Most customers are looking for reliable service. Regardless of whether or not the problem can be solved immediately, the most important thing you can do is to respond as soon as possible. Customers can often get frustrated if they feel they are being ignored. As much as possible, keep the customer in the loop. Offer them weekly updates on what's being done to address and solve the issue.

4. Company Values

It is imperative for a company to have a code of ethics by which the business lives by. Those are the same values that should be practiced in your customer service. If the values of your company are part of the company's culture, all employees will be more likely to practice that code of conduct with customers, providing day-to-day customer service to all customers they encounter.

5. Growth

One of the most important aspects to business is to ensure you don't sacrifice quality for growth. If you grow too quickly, you can inadvertently leave your customers in the dust, which can impact the future of your company.

Because client service is an essential part to a growing company, it is imperative to take your customer service seriously.