With the ever-growing cyberspace we advertise, sell and buy within, a system is needed to increase sales and to boost recognition for relevant products and services. With Google PageRank, content across the internet can be analyzed and weighed as a set of information as to their hyperlinks.

Within this set of links, each page is ranked for its relative importance among the set, thus ranking higher for popularity and lower for lesser-known links. PageRank is a useful tool in determining what is up and coming on the internet, and can give the host an idea of what is being sought after mostly by readers and consumers.

Everything across the internet is tightly bound together, as is advertising and blogging alike. With most every blog site, the blogger himself will enlist the use of advertising as a way of added income. Blog advertising has become commonplace since many readers are viewing everything from news and sports, to fashion and gossip on blogging sites versus printed word. This in turn drives more traffic from blog advertising than from other forms of advertising that had been relevant until now.

If a website owner places an ad through Google, per say, then that ad can be used in accordance with a blog that has matching content via Google AdSense. Google AdSense places ads onto a blogger’s site by relating content to boost clicking potential. If the blog reader then views the ad, the PageRank of said advertisement will rise in relevance.

The combination of matching blog content and the ads that accompany the site set a winning combination for popularity and maximum viewing by those consumers looking for that particular item or service. The more links to a particular web page will bring a higher ranking to that page than to one without a link at all. In addition, if a page is linked to other high ranked pages, it too will receive a high rank.

Variations among the PageRank algorithm are also well known, such as the use of a 0-10 ranking system. This system is utilized through the Google toolbar, with 10 being used for the most popular sites and zero being the least. This method has been dubbed a historical calculation as it is updated once every three months, meaning the rankings are not always current. As well as the toolbar feature that allows you to see the numerical value, Google Directory also contains an 8-unit measurement system that can be seen as a green bar. The bar represents relevance and does not show numerical value for any of the websites.

While Google has exclusive license rights to use the PageRank formula, it is patented by Stanford University. The idea was developed by Larry Page and later assisted by Sergey Brin while researching the idea of a new kind of search engine in 1998. Later Page and Brin founded Google Inc., the parent company of the Google search engine.

By collaborating with advertisements on blog sites, a website increases its PageRank significantly thus driving more visitors and potential consumers. Since the ads placed upon other sites are hyperlinks, these ads only increase the relevance and popularity of a web page itself. The most productive was to increase knowledge of one’s website is to invest in advertisements along side blogs.

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