Links included in blog posts are very important to the blogger, reader, and linkee for different reasons. Putting links in blog posts make them more useful as an information tool for your readers and they give SEO power to the page being linked to. The blogger gets the benefit of reader appreciation and return hits to their blog and, in some cases, payment for the link placed. Learning how to include a link in a blog post is easy.

Using the Controls Included in Text Boxes

Many blogging platforms include a quick link tab or button in the control section of the text box. If that is the case adding a link to your post is as easy as highlighting the word or words you wish to use as the text for the link and then clicking on the tab button usually marked with a chain to indicate a ‘link.’ A pop up box will appear that has a space to insert the URL for the webpage you wish to link to. Type in the URL or if you have it copied you can paste it in, and then hit enter, or okay. The link will automatically be formatted in your post.

Linking an Image Using Controls in Text Box

The same application above can be used to link an image in your text box. After you have placed your image in your post click to highlight it, once again click on the tab button in the control section for links and when the pop up box appears place the URL you wish to link the picture to. When you hit enter, or okay the link will automatically be formatted to the picture in your post so that anyone clicking on the image in your post will be directed to the webpage you choose.

Building a Link from Scratch

If your blogging platform does not include a control section, or have a quick link button you can still add links to your blog posts if you know the – code. Most internet platforms use HTML code to build their pages and inserting any extra coding is simply a matter of knowing the right codes to be recognized by the system. To build a link you still type your line of text as you normally would. I might type a line in here that said:

How to create a link in a blog post.

I would then go back and insert the code around the word or words I chose to be linked. I want to use the word ‘link’ in my text so I will build the code around that word. The linking code looks like this:

 < a href="PUT THE LINK TO YOUR URL HERE">linked word here< /a>

Code is a very tricky thing and it has to be precise. If you forget a slash, or a quote mark it will not show up. Also note that many word programs automatically ‘link’ and in doing so erase some parts of a code such as the quote marks. So if you use a word program to write your posts and then cut and paste them to a text box you will have to carefully check over your codes to be sure they have not been altered by the program.

This is what the above code would look like in my example text using a false URL just for example (please note that in all code examples a space has been placed after the < sign on both ends of the code to ‘break’ the code and allow it to show up instead of only showing the actual link, remove these two spaces when writing your own code):

< a href="">link< /a>

Once you have mastered this simple code you will be able to add links to any webpage you create no matter where it will be placed. It is a universal code that works in all HTML based programs.

When writing sponsored reviews, links must be embedded into the text, context and should point to the advertiser’s website. That’s why, don’t forget the


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